FREE TRAINING FOR INTERIOR DESIGNERS
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REPLAY INCLUDED
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FREE TRAINING FOR INTERIOR DESIGNERS • REPLAY INCLUDED •
FREE TRAINING for INTERIOR DESIGNERS
Five Costly Mistakes
Interior Designers Make
(and how to avoid them)
Proven strategies tested inside 100+ design firms across the U.S. and Canada
If You’re Working This Hard, Your Bank Account Should Show It
Right now, your business demands more from you than it’s giving back.
📥 Your inbox? Flooded.
📅 Projects? Dragging on.
👀 Clients? Always “Just checking in” (translation: where’s my stuff?).
And despite working harder than ever, you’re still wondering where the actual profit is.
Sound familiar?
That’s Why I’m Hosting our Free Live Training
🎥 LIVE TRAINING DETAILS!
Date: Friday 11/14
Time: ___ - ___
Format: Zoom w/ Q&A
Replay: Yes, a limited time replay will be sent to those who register
Who: For interior designers
Price: FREE!
Your Systems Are Costing You Money (And Time. And Confidence.)
Every project feels like starting from scratch.
Your pricing? More of a vibe than a strategy.
Clients push boundaries because you haven’t set them clearly.
BUT here’s the deal:
👉 The most successful designers aren’t more talented than you.
👉 They don’t work longer hours.
👉 They don’t just hope for referrals.
👉 They don’t say yes to every project that comes their way.
They have a process.
A seamless, structured way to price, present, and deliver their services that:
✔️ Sets clear boundaries (so clients respect their time).
✔️ Runs like clockwork (so they can scale without scaling their stress).
✔️ Creates an effortless client experience (so referrals happen on autopilot).
So if you’ve ever thought…
💭 “How are other designers making so much money while I’m drowning in work?”
💭 “How do they get clients to pay those prices?”
💭 “What are they doing differently to book the best projects?”
Then you need to attend my LIVE training:
5 Costly Mistakes Designers Make (And How to Avoid Them).
>>> RSVP HERE
JOIN US LIVE ON FRIDAY NOVEMBER 14TH (REPLAY INCLUDED)
HERE’S WHAT YOU’LL LEARN
✔️ The pricing mistake that’s costing you thousands (and how to fix it).
✔️ How to create a high-end client experience that doesn’t require more hours.
✔️ The process gaps that are quietly killing your profits without you realizing it.
You could keep struggling—
asking in Facebook groups …
… listening to 14 podcasts a day …
… second-guessing yourself into oblivion …
… or you could show up and get the answers handed to you.
and here’s the deal
Meet Your Hostesses
CEO, DAKOTA DESIGN COMPANY
Meet Katie McFarlan
Since 2017, I’ve helped hundreds of interior designers streamline their businesses, increase profits, and deliver high-end client experiences—without sacrificing quality or creativity.
At Dakota Design Company, my all-female team and I help designers build polished, profitable businesses through proven frameworks and real-world strategy.
We’ve helped designers:
✔ Price their services with confidence
✔ Attract higher-end, better-fit clients
✔ Streamline their processes for smoother, more profitable projects
We make the back end of your business feel as elevated as the front end.
CERTIFIED INTERIOR DESIGNER & TENURED PROFESSOR
Meet Dr. Gloria Stafford
Your inside source for industry best practices (straight from the design school classroom & studio floor).
With a Master’s in Interior Design from SCAD (the Ivy League of design schools) and a Ph.D., Gloria has taught and mentored hundreds of future designers.
As a tenured interior design professor and former practicing designer, she’s seen it all—residential, commercial, and every project type in between.
If you’ve ever read one of our educational blogs or resources, you can thank Gloria.
Her expertise puts designers on the fast track to success, as if you’d spent years in a high-end studio or attended a top-tier design school.
AS SEEN IN
Disclaimer:
This is a free training, and you’ll leave with actionable strategies you can implement right away. At the end, I’ll share a few ways to take this work further, through our client experience templates and our signature group program, The Designed to Scale® Method.
©2025 DAKOTA DESIGN COMPANY