WHAT EDITORS WANT IN 2025
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FOR INTERIOR DESIGNERS
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WATCH THE MASTERCLASS
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WHAT EDITORS WANT IN 2025 • FOR INTERIOR DESIGNERS • WATCH THE MASTERCLASS •
FREE MASTERCLASS for INTERIOR DESIGNERS
How to Stand Out &
Get Published in 2025
WITH KATIE McFARLAN & ALEX ABRAMIAN
JOIN US TODAY
HERE’S WHAT YOU’LL LEARN
What Stands Out
in an Editors Inbox
Editors get HUNDREDS of emails a day. Learn the THREE keys to standing out in an editor's inbox.
What PR Does to
Your Lead Sources
Yes, getting published is a thrill, but the domino effect of strategic PR goes beyond your bottom line.
How to Spot 🧐 a
PR-Worthy Story
See real-life examples of published projects & the tiny changes that made a HUGE difference.
The PR Tactics You
Can Say BYEEE to
These tactics make editors c.r.i.n.g.e. Learn the essential elements of a successful pitch in 2025.
Raise your hand if this sounds like you:
🙋♀️ You wonder how some interior designers’ businesses seem to take off while yours stays a “best-kept secret.”
🙋♀️ You know you’ve got the talent and amazing project photos; you’re doing everything right. Yet, you juuuust can’t seem to break through to the next level.
Or maybe:
🙋♀️ You’ve pitched projects before and heard the soul-crushing sound of crickets.
🙋♀️ You look at your portfolio and think, “You’re beautiful, but there’s no story here.”
🙋♀️ You wouldn’t even know the first place to start, so you toss “getting published” onto your Someday Dream List and figure the right opportunity will ‘magically’ show up when the time is right.
Meanwhile, your dream clients are booking other designers—the ones who have been published—because they’re the ones being seen in big name publications.
TRUST ME, I GET IT
The press world can feel elusive and overwhelming.
It wasn’t until I hired a PR consultant and writer for my own business that I started seeing results. And even then, I’ll be honest—at first, I was nervous to step into that world without any clear guidance.
But here’s what else I know—not everyone’s in the position to hire a PR consultant and cross their fingers that something will hit. 🤞
The reality is, you could spend thousands on PR every month, only to watch that money go out the door without a single response, feature, lead, or inquiry coming back in.
MEANWHILE …
… the designers who are getting published seem to have it all figured out.
They make it look easy as they:
Build brand authority.
Attract bigger clients with higher budgets.
Somehow ONLY work on magazine-worthy projects.
Continue to get even more features in the publications you’ve only dreamed of.
And yet, there you are:
Stuck in the same cycle of so-so projects and budgets.
Guessing what editors really want (and why they’re ignoring your pitch).
Watching your dream clients hire other designers—simply because they’re everywhere.
It’s enough to make you wonder if getting published is even possible for someone like you.
This is why I’m teaming up with my friend and PR genius, Alex, to show you how you can step out of the shadows and land press that will transform your business ...
… WITHOUT a 1:1 publicist.
I’ve been in your shoes, and I know how frustrating it can be when you're doing all the right things but still aren’t getting the exposure you deserve.
But I’ve seen firsthand with Alex and her clients (and our mutual clients) how her expertise and simple strategies help designers go from “best-kept secret” to industry authority in record time, all the time.
Meet Your Hostesses
Meet Alex Abramian
Alexandria is the founder of The PR Collaborative, an online community and press house for interior designers who want to get their work featured in top design publications. After a 20-year career as a magazine editor and writer for publications including Architectural Digest, House Beautiful, Elle Décor, Sunset, The Hollywood Reporter, and the Los Angeles Times, Alex wanted to expand access to top publications to a wider world of rising-star professionals.
Today The PR Collaborative boasts a vibrant community of interior designers as well as a suite of tools and services to get them recognized in leading publications.
Meet Katie McFarlan
Through private business consulting, done-for-you systems setup, and educational programs, Katie and her all-female team have helped hundreds of interior designers streamline their services, set profitable pricing, create elevated client experiences, and refine and implement processes their teams and clients will appreciate.
Katie is committed to providing the industry with comprehensive and high-quality resources, articles, and educational content so interior designers can confidently run profitable and sustainable businesses.
Because we both want to raise up the industry, we’re sharing these strategies during our free, live masterclass on How to Stand Out & Get Press in 2025.
We’ll walk through the exact steps to stand out to top editors and land the kinds of press that will build your brand, attract new clients, and set you up for success in 2025 and beyond.
You’ll learn:
What TOP editors are looking for this year (and how to grab their attention in 30 seconds or less).
How to craft pitches that not only get noticed but get published.
The tangible benefits of press—new clients, larger projects, and more profitable opportunities.
Plus, you’ll hear Katie & Alex answer questions from designers!🥂
This isn’t just about getting published—it’s about building momentum that has the power to transform your company.
WATCH HERE
See what other designers are saying about the masterclass:
Masterclass Details:
Who This Is For: Interior designers ready to elevate their business with PR.
Format: On-demand.
Price: Completely free.
Disclaimer:
This is a free masterclass, and you’ll leave with actionable strategies you can implement right away. At the end of the class, we’ll also share an opportunity to join a paid program. As an affiliate, I may earn a commission if you decide to join through my link, but I only recommend programs I use and experts I trust. PS: Save up to $800 on enrollment fees when you mention that we sent you.
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