LIVE WORKSHOP for INTERIOR DESIGNERS MARCH 11TH
Create a Premium Design-Only Service You & Your
Clients Love
Full-Service Projects Are the Dream for Interior Designers
→ They fill your calendar
→ They get you design fees and product sales
→ They give you creative control
→ They end with beautiful photos (sometimes)
But you also know the reality:
Most full service projects are like 30% design and 70% admin, ordering, meetings, floor plans, revisions, contractor communication, returns, claims, emails, and customer service.
The design work often becomes the smallest part of the process. 😭😭😭
meanwhile …
… You're Turning Away Clients
Inquiries come in from people who admire your work but don’t fit your minimum criteria.
They want help furnishing a few rooms.
They want guidance selecting materials.
They want access to custom pieces.
They want a designer’s eye while still handling parts of the project themselves.
Because many firms only take on full-service projects, those projects get turned away.
So two things happen at once.
You spend most of your time managing projects instead of designing.
And potential clients who want your expertise never get the chance to work with you.
A well-structured Design Day service gives clients a focused way to work with you without committing to a full-service project.
And it allows you to spend more time doing the work I know you started your firm to do: design for clients who love your style.
Instead of turning those inquiries away, you can offer a premium design-only service that fits into your schedule and generates meaningful revenue.
🤨🤨🤨 And no, this is not about spending a day shopping with a client. Someone stop.
A Design Day Solves Both Problems
In Our Live Design Day Training, You'll Learn Exactly How to Offer a Design Day Service
During the live training, we’ll walk through how to market, price, structure, and deliver a Design Day service that is aligned with a professional full service interior design firm.
You’ll leave with a clear framework for offering a design-only service that feels elevated for clients and profitable for you. We’ll help you price the service AND product sales and share boundaries tos et around whichever path you take.
JOIN US LIVE ON MARCH 11TH
HERE’S WHAT YOU’LL LEARN
The Right Client for a Design Day
Learn what to look for in inquiries and during discovery calls to make sure only the right fit clients get booked in.
How to Sell Retail vs Trade Items
Learn best practices for sourcing retail OR trade items for a client and what you need to consider if you decide to source custom.
The Boundaries to Set at Each Phase
Discover how to deliver the service so it feels luxurious and value-packed for the client yet well contained for you.
How to Position the Service
Find out how to explain your Design Day so it complements your full-service offering without confusing your brand
Pricing Your Design Day
Find out how to price your design day so it reflects your expertise and ensures the service generates meaningful revenue.
Meet Your Hostesses
Meet Alex Abramian
Alexandria is the founder of The PR Collaborative, an online community and press house for interior designers who want to get their work featured in top design publications. After a 20-year career as a magazine editor and writer for publications including Architectural Digest, House Beautiful, Elle Décor, Sunset, The Hollywood Reporter, and the Los Angeles Times, Alex wanted to expand access to top publications to a wider world of rising-star professionals.
Today The PR Collaborative boasts a vibrant community of interior designers as well as a suite of tools and services to get them recognized in leading publications.
Meet Katie McFarlan
Through private business consulting, done-for-you systems setup, and educational programs, Katie and her all-female team have helped hundreds of interior designers streamline their services, set profitable pricing, create elevated client experiences, and refine and implement processes their teams and clients will appreciate.
Katie is committed to providing the industry with comprehensive and high-quality resources, articles, and educational content so interior designers can confidently run profitable and sustainable businesses.
Because we both want to raise up the industry, we’re sharing these strategies during our free, action-packed masterclass on How to Stand Out & Get Press this year.
We’ll walk through the exact steps to stand out to top editors and land the kinds of press that will build your brand, attract new clients, and set you up for success this year.
You’ll learn:
What TOP editors are looking for this year (and how to grab their attention in 30 seconds or less).
How to craft pitches that not only get noticed but get published.
The tangible benefits of press—new clients, larger projects, and more profitable opportunities.
Plus, you’ll hear Katie & Alex answer questions from designers!🥂
WATCH HERE
See what other designers have said
about this training:
Live Workshop Details:
Who This Is For: Interior designers who want to roll out a profitable, premium design only service that doesn’t hurt their brand
Date: Wednesday, March 11th 9:30-11:30 am CST
Format: Live training + Q&A + one week private community support
Replay: Yes, replay included for those who enroll
Bonuses: YES!
Price: $475
©2026 DAKOTA DESIGN COMPANY