FREE TRAINING for INTERIOR DESIGNERS
Five Costly Mistakes
Interior Designers Make
THAT COST THEM CLIENT TRUST & PROFIT
When clients push back on pricing, question your recommendations, or disengage mid-project, it’s not because of your talent.
This free training breaks down the common mistakes behind those patterns and what needs to change before they repeat in your next project.
AS SEEN IN
FREE ON DEMAND TRAINING
HERE’S WHAT YOU’LL LEARN
✔️ The pricing decision most designers get wrong & how to fix it before your next proposal.
✔️ How to create a high-end client experience without working more hours or being “on” 24/7.
✔️ The process gaps that are killing your profits and add up on every project.
In one hour, you’ll walk away knowing exactly what to fix and what to stop doing.
This Training Is For Interior Designers Who…
Feel like they’re working harder than ever for inconsistent profit
Are attracting clients who hesitate, negotiate, or micromanage
Know something in their business isn’t working but can’t pinpoint what
Want more ease, confidence, and predictability in how projects run
If that sounds like you, you’re in the right place.
If You’re Working This Hard, Your Bank Account Should Show It
Your business is asking a lot from you and giving very little back.
📥 Your inbox? Flooded.
📅 Projects? Dragging on.
👀 Clients? Always “Just checking in” (translation: are you even working on my project?).
And despite working harder than ever, you’re still wondering where the actual profit is.
If this feels familiar, this training will help you see why.
What’s Costing You Money Isn’t Your Talent. It’s How Your Business Runs.
I’d bet that right now:
… every project feels like you’re starting from scratch.
… pricing decisions are based more on how confident you’re feeling that day than strategy.
… clients push boundaries because expectations were never clearly set up front.
That’s exhausting. And expensive. And it adds up quickly.
The most profitable, well-known firms aren’t the most talented in the room.
👉 They definitely don’t work longer hours.
👉 They don’t cross their fingers and hope for referrals.
👉 And they don’t say yes to every project that comes their way.
They’re the ones who’ve been intentional about how their business runs.
Here’s What I See Most Designers Doing
They listen to a podcast.
They ask a question in a Facebook group.
They talk it through with a designer friend.
They get a new idea…
So they tweak their pricing.
Then they adjust their services.
Then they change their process.
Again.
And months later, they’re frustrated because nothing is actually working, even though they’ve been busy and doing all the things.
And maybe some of those things will work (eventually).
But right now, they’re changing individual pieces of a much bigger picture … without a clear framework to understand where (or why) the breakdown is actually happening.
This training is about breaking that cycle.
It gives you a clear way to see what’s causing the problem so you know what to fix and what to leave alone.
One More Thing …
At the end of the training, I’ll walk you through how my signature program, The Designed to Scale® Method, works in case you’ve been thinking about what it would look like to run your business differently in 2026 and beyond.
Even if you don’t join, you’ll still leave with ideas you can put to use immediately.
Meet Your Hostesses
CEO, DAKOTA DESIGN COMPANY
Meet Katie McFarlan
Helping interior designers streamline, scale, and create high-end client experiences.
Since 2017, Katie and her all-female team have helped hundreds of interior designers build profitable, systemized businesses through private consulting, done-for-you systems, and educational programs.
Her expertise? Helping designers stop overworking and start running polished, profitable businesses without sacrificing creativity or the high-touch experience their clients deserve.
With a commitment to providing high-quality industry resources, proven frameworks, and expert education, Katie has helped designers:
✔ Set profitable pricing (without second-guessing themselves).
✔ Refine their services to attract high-end clients.
✔ Streamline their processes for smoother, stress-free projects.
CERTIFIED INTERIOR DESIGNER & TENURED PROFESSOR
Meet Dr. Gloria Stafford
Your inside source for industry best practices (straight from the design school classroom & studio floor).
With a Master’s in Interior Design from SCAD (aka Ivy League of design schools) and a Ph.D. in the field, Gloria is the ultimate design industry insider.
As a tenured interior design professor and former practicing designer, she’s seen it all—residential, commercial, and every project in between.
Oh, and if you’ve ever read The Design Brief® or grabbed our Codes Handbook or Size & Standards Guide? You can thank Gloria.
Her expertise puts designers on the fast track to success—just like spending years in a high-end studio or attending a top-tier design school.
WATCH THE FREE TRAINING
Five Costly Mistakes Interior Designers Make That Cost Them Client Trust & Profit
WHAT TO EXPECT:
This is a free training, and you’ll leave with actionable strategies you can implement right away. At the end of the training, I’ll share an opportunity to join my paid group program. You are under no obligation to enroll.
©2026 DAKOTA DESIGN COMPANY