PRICING PLAYBOOK
THE INTERIOR DESIGNER’S GUIDE to
Choosing the Right Pricing
Model for Your Design Business
Trusted by over 16,000 designers—now a premium resource for those serious about profitability.
Get expert insights I share in my $550/hour consulting sessions—for just $29.
Pricing Shouldn't Be This Hard, Right?
You know how to design a jaw-dropping space. You know how to manage a project, pull together the best pieces, and bring a client’s vision to life.
But pricing your services?
That’s where things get messy.
💭 Should I charge hourly? Flat fee? A percentage?
💭 What if I price too high and scare clients away… or too low and leave money on the table?
💭 I feel like I’m making up a new pricing structure for every single project. There has to be a better way!
There is.
The most profitable interior designers don’t reinvent their pricing every time.
They choose a model that fits the way they work—and they stick to it.
And that’s exactly what the Pricing Playbook will help you do.
What Happens When You Price Based on “What Everyone Else is Doing” vs. What’s Best For You?
When your pricing is out of alignment, you feel it everywhere in your business.
→ You dread inquiry calls because even you aren’t 100% sure how to explain your pricing.
→ You spend hours creating a new pricing structure for every project.
→ You think you’re profitable, but when taxes and expenses hit… you realize you worked for free.
→ You lose money on every project with every quick “Can you just …” or “One more thing …” email.
Inside, You’ll Get:
✔ A breakdown of the 6 most common pricing models in the interior design industry.
✔ My insights on the pros + cons of each model—so you can confidently choose what works best for YOU.
✔ How to pick a pricing method that supports your business and your natural tendencies (Are you bad at tracking time? Hate scope creep? Need predictable cash flow? There’s a model for that.)
✔ The biggest red flags that signal your pricing model is broken (with real life examples and how to fix it before it costs you thousands).
✔ The truth about when to raise your prices or tweak your pricing structure as your business evolve—so you’re not leaving money on the table.
✔ A strategy-first approach to pricing—so you’re not just setting numbers, but making decisions that align with your profitability and growth goals.
PLUS: You’ll also get an exclusive bonus—The Pricing Model Mini Email Course just for Playbook buyers where you’ll learn:
The #1 mistake I see designers make with pricing (and how to avoid it).
What to do when clients push back on your pricing (and how to handle objections with confidence).
How to raise your fees, work with fewer clients, and make more money (yes, it’s possible!).
Other strategies to streamline your business and increase profitability.
Think of it as a behind-the-scenes deep dive into the pricing strategies top designers use—delivered straight to your inbox.
A PEEK INSIDE
What’s inside the Pricing Playbook for Interior Designers?
"The advice here is top-notch. Somehow Katie always makes it feel like she’s having a conversation with you. It’s personal, direct, and there is always something I can take action on."
—INTERIOR DESIGNER
Something I’ve noticed after working with designers since 2017?
Most of them set their pricing based on what “feels right” or what they think their clients can afford.
But here’s what separates the most profitable firms:
They track their time—even if they don’t charge hourly—so they know exactly what’s profitable.
They simplify their pricing model instead of using five different methods.
They know their numbers and share their fees with confidence—so clients don’t second-guess them.
The Pricing Playbook gives you the clarity to choose a pricing model that will work for you and how you like to do business.
Why the Pricing Playbook is now paid
Over 16,000 designers and business coaches have used this playbook to choose the right pricing model and know when to raise their rates.
But here’s the thing:
These insights aren’t theory—they come from working inside 100+ interior design businesses across the US and Canada, seeing firsthand what works (and what doesn’t).
As my work has gained attention, I’ve seen my strategies repackaged, resold, and passed off as someone else’s expertise.
I want to make sure you get the real insights—straight from the source.
And, I don’t want to have to hold back insights.
Because the right pricing model isn’t just a nice-to-have. It’s a non-negotiable for running a profitable business.
If you grabbed this before when I previously offered it for free, lucky you.
IF YOU DIDN’T? NOW’S YOUR CHANCE.
One pricing mistake could cost you thousands. This playbook helps you fix it—for just $29.
What Happens Once You Add.to.Cart?
📖
Instant access to The Pricing Playbook—you’ll receive a download link immediately after purchase.
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The BONUS mini email course starts—your first pricing insight lands in your inbox within 24 hours.
🎯
Save 20% on The Pricing & Proposals Workshop and our Wholesale Furnishings Training.
Meet Katie McFarlan
Through private business consulting, done-for-you systems setup, and educational programs, my all-female team and I have helped hundreds of interior designers streamline and price their services, create elevated client experiences, and refine and implement processes their teams and clients will appreciate.
We are committed to providing the industry with comprehensive and high-quality resources, articles, and educational content so interior designers can confidently run profitable and sustainable businesses.
AS HEARD ON:
FAQs
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No, the Pricing Playbook is designed to help you choose the right pricing model for your business—not to set exact prices.
If you’re looking for guidance on how to calculate your design fees, structure your proposals, or set pricing for each service, that’s covered in The Pricing & Proposals Workshop (which you can save 20% on when you purchase the playbook!).
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No, the Pricing Playbook focuses on choosing the right pricing structure for your design services—not on setting markup percentages for furnishings.
If you need help with markup strategies, pricing for profitability, and selling to-the-trade furnishings, check out The Retail & Showroom Training (save 20% off when you grab the playbook!).
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Not exactly. The Pricing Playbook breaks down the pros and cons of hourly billing (and every other major pricing model) so you can decide if hourly is right for you.
But if you need help calculating your rate based on expenses, profitability, and billable hours, we cover that inside The Pricing & Proposals Workshop—which you’ll get a 20% discount on when you purchase the playbook.
CLIENT EXPERIENCE
“An instant game changer. It’s like you’re in my head and know exactly what I need, and it’s such a relief.”
“You rock girl. I’ve looked high and low and there is no one better or more professional.”
“The advice here is top-notch. Somehow Katie always makes it feel like she’s having a conversation with you. It’s personal, direct, and there is always something I can take action on.”
“Dakota Design has the best tips and tricks for operation policies and procedures-even outside her primary audience (I’m a small biz attorney). Katie is incredibly knowledgeable and provides actionable advice so you’re not left googling all night.”
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