AS SEEN IN:
Dubbed by interior designers as being “more educational than a design course” and “an instant game changer.”
Your work is beautiful. Behind the scenes? Total chaos.
You’re designing dream homes … but the business side? That’s what keeps you up at night.
Pricing? Panic.
Clients? Pushing limits.
Projects? Off-track.
Your brain? Fried.
You’re not bad at business. You’re just doing the job of 11 with no playbook.
That’s why I write The Weekly Install®.
Every Friday, 16,000+ interior designers (and their business coaches) read it for:
✅ Real-life stories from behind the scenes
✅ Advice for navigating sticky client and project issues
✅ Actionable tips to help you do one thing better this week
✅ That rare feeling of: “Ohhh … I’m not the only one.”
No generic tips. No fluff. No ChatGPT slop.
Just honest, field-tested insights from my experience:
working privately with 100+ designers
coaching and consulting with hundreds more in my group program
and hiring interior designers myself as the client
The next issue drops Friday. Let it make your business feel 10% less chaotic.
→ Subscribe to The Weekly Install®
📝 A few past reader favorites:
“I have had a ton of emails from design coaches, but I swear yours are the only ones I read and pay attention to. You are so straight to the point and I loooooove it! I was able to secure my first big deal by following some of your steps.”
“An instant game changer. It’s like you’re in my head and know exactly what I need, and it’s such a relief.”
“You rock girl. I’ve looked high and low, and there is no one better or more professional.”
“The advice here is top notch. Somehow Katie always makes it feel like she’s having a conversation with you. It’s personal, direct, and there is always something I can take action on.”
“I love receiving Dakota Design newsletters and following on social media. I am new in my design business and learn loads from your content.”
“Dakota Design has the best tips and tricks for operation policies and procedures-even outside her primary audience (I’m a small biz attorney). Katie is incredibly knowledgeable and provides actionable advice so you’re not left googling all night.”
“I love reading your emails and blog posts every week. I have a high-end clientele so your content is very relatable to my business.”
“Your newsletter and blog posts are packed full of amazing content. I love the personal stories you share about your experience being on the receiving end of missed opportunities because it really makes me think about what kind of experience (or lack thereof) my clients or potential clients are experiencing.”
“Love and look forward to the Friday emails - first thing I do every Friday morning is read your email - perfect amount of content and I love your writing style. Thank you!
“Your content is incredibly powerful. I’ve shared your information with my design friends more than I have for any other business because your messaging is just that good.”
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