Do You Support Luxury Businesses Behind the Scenes?

If you’re doing high-level work but still being treated like an expense
or worse, “just the assistant,” something’s off.

Join the waitlist to learn how to position your services as essential.

AS SEEN IN

Logo for SideDoor with a+ slogan: 'Transform Your Design Business' Katie McFarlan Dakota Design Company best templates for interior designers
Logo for Business by the Book with a stylized dollar sign icon. Katie McFarlan Dakota Design Company best templates for interior designers
Book cover titled "A Well-Designed Business" in black and white. Katie McFarlan Dakota Design Company best templates for interior designers
Close-up of a black printer with a paper tray and control panel, printing documents. Katie McFarlan Dakota Design Company best templates for interior designers
Logo for Home Designer Marketing with white text on a dark background. Katie McFarlan Dakota Design Company best templates for interior designers
An electronic device with a damaged screen showing the letter "J" and a distorted display. Katie McFarlan Dakota Design Company best templates for interior designers
Title slide with black header and white background, text reads 'The Interior Design Business CEO with Desi Creswell' with colorful underlines and accents. Katie McFarlan Dakota Design Company best templates for interior designers
Design Biz Survival Guide logo
Logo with the text 'exciting! windows! Build a Better Business' in black and gray. Katie McFarlan Dakota Design Company best templates for interior designers
Medium logo
A black and white photo of a small table with a pair of glasses, an open magazine, and some clothing or fabric items on the edge of the table. Katie McFarlan Dakota Design Company best templates for interior designers

You’re a VA, OBM, or operations support pro already working with clients ...

But behind the scenes? It’s messy.  

Scope creep. 

Slippery boundaries. 

Endless edits and handholding. 

And not enough profit to show for it.  

You know you’re good at what you do, but things just aren’t landing with the ideal clients you want to support. 

  • You’re not booked the way you want to be. 

  • You’re not getting those “please never leave us” clients.

  • And you're definitely not feeling like the go-to expert in your space. 

 

If you’re ready to change that, this training is for you.

A woman with blonde hair, wearing a black shirt, is standing in a room and reading a magazine, with photographs and paper on a table beside her. Katie McFarlan Dakota Design Company best templates for interior designers

This is the training I wish I had when I started. If you support luxury service providers behind the scenes, I’m pulling back the curtain on the mistakes I made, the systems that finally worked, and how to become the person clients trust, refer, and rave about. 

I've been where you are, and know you want:

→ Clients who trust you as an extension of their brand 

→ Processes that run smoothly (on your side and theirs) 

→  Results that lead to referrals, five-star reviews, and repeat clients

→ A business that’s consistently profitable without the burnout

Add your name to the waitlist to know when we’re hosting it again.

Meet Katie

WHO AM I TO TEACH THIS?

A woman with blonde hair in a sleeveless beige dress sitting on a transparent chair, smiling and resting her chin on her hand, with a white background. Katie McFarlan Dakota Design Company best templates for interior designers

After 8+ years building out client experience systems for over 100 businesses (and providing templates and trainings to thousands more to do it themselves), I’m now mentoring the next wave of support pros to do the same. But better, faster, and more profitably.

My team and I were the people behind the systems, templates, tech setup, workflows, and client experience upgrades that helped these businesses scale. 

We were fully booked and had a waitlist.  (Heck, we still get requests for 1:1 work).

But it wasn’t always like that. I made every mistake in the book when I first started: 

→ Pricing too low

→ Saying yes to red-flag clients

→ Over-delivering and stepping outside my zone of genius

→ Operating without strong processes 

→ Reinventing the wheel with every client

It took a lot of trial and error (and Voxer messages with my team) to refine my delivery, build trust, raise rates, and get to a place where we could deliver great results consistently.  

Now that I’ve stepped away from done-for-you work to focus on consulting, education, and writing, I want to teach what I wish I’d known from day one. This training gives a rare look behind the scenes of a successful operations business so you can skip the flailing and get to the results.

A woman wearing a black coat and black top, with light blue jeans, standing against a brick and white wall background. Katie McFarlan Dakota Design Company best templates for interior designers

This Workshop Is For You If You ...

  • Support clients as a VA, OBM, tech specialist, or backend ops pro 

  • Work with (or want to work with) luxury businesses 

  • Want to deliver both an elevated experience and a streamlined, profitable service

  • Feel like your work is strong, but something isn’t clicking with clients 

  • Are ready to stop guessing and finally learn what your clients actually need from you 

  • Want to become the person they trust, refer, rehire

ADD YOUR NAME TO THE WAITLIST

Ready to go from “just the assistant” to “essential, strategic Partner”?

What’s Inside the Training

The next time we run this live, you’ll learn:

→ The 5 silent mistakes that cost support pros the job

→ How to speak the language of luxury service providers

→ Why your proposals and processes might be pushing clients away

→ What high-performing support pros do to become indispensable

→ How to refine your client experience for better retention and referrals

→ What I’d do differently if I were starting again today

Plus, I'll spend about 30 minutes answering questions from service providers about how I structured and priced my own services, how to get more referrals, how to guarantee ROI to clients, and more.

ADD YOUR NAME TO THE WAITLIST
A woman wearing a white shirt, black watch, and gold rings, holding a black bowl while sitting at a wooden table with a closed black laptop. Katie McFarlan Dakota Design Company best templates for interior designers

Why This Matters

Luxury service businesses can’t scale without the right support.  

And support pros can’t grow if their clients are confused, unhappy, or unsure how to use the work they paid for.  

Here’s the thing

I’ve hired a lot of service providers over the years (hiring is my personal kryptonite), and I’ve had the full spectrum of experiences. 

Some blew me away. 

Others? I walked away early, even though I’d already paid. 

Not because I’m flaky. But because the experience was so off, so misaligned, so poorly delivered ... I didn’t trust them to get me across the finish line. And I didn’t want to waste their time or mine on something that wasn’t working.  

As someone who’s built more than 100 luxury client experience processes with their own hands for businesses across the US and Canada (and helped thousands more through my templates and trainings), I know this information is needed. And I'm excited to teach support pros how to deliver that same elevated experience behind the scenes.

I know you want to not only stand out among the millions of other online businesses out there, you also want to deliver exceptional results and treat your clients to the best service. 

This training will help you elevate your delivery, communicate your value, and create an experience your clients will love.  

Because when you do this?  

→ You work less. 

→ You earn more. 

→ And your name becomes the one they recommend over and over again.

ADD YOUR NAME TO THE WAITLIST

© 2017 - 2025 DAKOTA DESIGN COMPANY, LLC