How to Come Up with Blog Content Topics and Newsletter Ideas For Your Interior Design Business
Updated March 2023
For all my interior designers + wedding pros, are you sending out an email newsletter?
For a lot of my clients, when we first start working together, they have the signup box on their website and are collecting email addresses, but it ends there. They draw a blank about what their clients would even want to hear about it, so writing newsletters falls to the bottom of the priority list.
But email newsletters are SO important and if you have internet access, you can find a million reasons to support this fact so I won’t dive too far into it. A few of my personal favorite reasons for prioritizing growing your email list are i) your email list is an asset for your company, ii) sending consistent emails keeps you in front of clients and potential clients so when they are ready to hire someone, you are the first person that comes to mind, and iii) it creates a deeper connection with your audience (in my company, my weekly email and the relationship I have with my audience is my favorite thing in my business).
Another thing to consider is if you are planning to roll out a digital product or new virtual service offering. It is best to launch this to an email list that knows, likes, and trusts you rather than to Instagram or Facebook (where most followers aren’t even seeing your posts).
My favorite email software for designers is Flodesk, and you can get 50% off your subscription using my affiliate link here.
SO HOW DO YOU WRITE WHAT YOUR PEOPLE WANT TO HEAR?
Want to know my secret (yet not so secret) tip for figuring out what to write that helps my clients get 70% and higher open rates on their monthly newsletters? Side note: industry standard is 18-20%
It all goes back to your discovery calls. They are gold mines!!
When you’re talking to potential clients, they share their frustrations, their goals, and why they are struggling to make progress. My clients know to **write all this info down** so they can refer back to it for content (blog posts, newsletters, social media posts, website faqs), and so they can use it if they ever want to roll out a new product or service.
For example, let’s say that you’re an interior designer, and you’re finding that time and time again, prospects and clients tell you they are really struggling with tying everything together, so it all makes sense. From that information, you can deduce that clients may need help with styling and accessories. So just from this one bit of information, you could turn it into a TON of content. Here are a few examples:
INSTAGRAM CONTENT
Post pictures of your amazing styling and talk about what services you offer that include styling, or you if you are a RewardStyle/LTK member, you can let them shop your images
Or, you may need more engagement. You could post a challenge where you ask readers to tag you and share their shelfie, and then you could choose one winner and give them styling tips, and then post your advice with shop-able links
BLOG CONTENT
You could write a “How to Style Your _______ (fill in the blank room)” Series and post once a week about how to style your kitchen, how to style your bathroom, how to style your coffee table, and the list goes on and on. You could also include shopping lists for your favorite accessories.
NEWSLETTER CONTENT
Similar to the blog ideas, you could go deeper into how you incorporate your client’s accessories plus hand-selected designer-approved accessories to create a curated finished space. You could share a story of a client’s accessories and how you “shopped” her house to find goodies and turned her old into new.
These are just a few ways to use the information your clients are giving YOU to give them exactly what they want. You want prospects and leads to read what you’re putting out and think “Yes!! This is me! I need this information.”
Read my post here about topic ideas for your newsletter and why I love Flodesk for email marketing.
DON’T FORGET TO DO THIS ONE THING IN YOUR EMAIL NEWSLETTERS
When you start sending out a newsletter, be sure to include a reminder in every email of who you are and what you do. My memory is not what it used to be, and I often have no clue why I’m receiving an email, especially if I downloaded something a month ago and haven’t heard from that person since. If I don’t know who they are and can’t easily link to their website from their newsletter, I unsubscribe.
I’d love to hear how you come up with your newsletter topics and, as a consumer, how often you like to receive newsletters from businesses. If you’re struggling to come up with ideas, be sure to check out this post, where I share content posts, newsletter topics, and lead magnet ideas for interior designers and wedding planners.
This post contains affiliate links which means I may receive a small commission if you sign up through my link. However, I only recommend software I use and love for my business and for my clients’ businesses.
Want more tips like these? Be sure to sign up for my email list where I share tips and resources you can use in your business today.
