FOR DESIGNERS JUST STARTING OR LAUNCHING THEIR BUSINESS
6 Weeks of Step-By-Step Guidance, Expert Support, and Insider Industry Knowledge to Help You Start Your Interior Design Business with Confidence.
Tired of endless Google searches and building your business on the fly?
I TOTALLY GET IT.
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You want to run a successful design business, but you either have no idea where to start or feel like you’re in react mode, building the plane as you fly it. NOT GOOD!
You have a natural talent for design, but the business side of things feels like a foreign language. Heck, you may even be wondering if you’re cut out for this.
Spoiler Alert: It Doesn’t Have To Be This Hard.
I BET YOU’RE READY TO STOP….
Relying on the internet for answers.
You’re frantically searching the internet for solutions that may or may not work, making your head spin with information overload. Just once, you’d love to know exactly what to do and how to do it, and you need it in one easy-to-access place.
Second-guessing your every decision.
As much as you want to build your business, you’re stuck second-guessing every little thing. You have an eye for design, but that no longer feels like enough, and the confidence you’re craving feels so out of reach.
Feeling like a fraud in the interior design business game.
You’re already struggling to keep up with all the industry lingo, and now you’re trying to stay on top of a business too. You’re piecemealing it together as you go, praying your vendors and clients won’t see through the cracks.
Drowning in a sea of information overload.
You’re trying to figure out all of the things, leaving you feeling exhausted and spread waaaay too thin. The goal is to build your dream business—but the more you learn, the more you realize you don’t know.
Racing against the clock to “get it right.”
You may be getting by—for now—but aren’t sure how much longer you can keep holding it all together. Your pipeline is starting to fill up, and you know you need to get things in place before you’re in way over your head.
You’re done waiting for the other shoe to drop.
✓ Stop guessing and get the answers you need.
✓ Save the time it takes to do this on your own.
✓ Steer clear of common (and costly) mistakes.
✓ Step into a legitimate interior design business.
✓ Show up like you’ve been in the biz for years.
✓ Feel confident taking on new clients and projects.
✓ Have someone IN the industry put their eyes on your business!
If I know you like I think I do, I bet you’re ready to:
It’s Time to Let You in On a Little Secret…
YOU DON’T HAVE TO FAKE IT ‘TIL YOU MAKE IT!
You can have the interior design business you’ve been dreaming of — without all of the stress and second-guessing. Imagine knowing you’re building a strong business foundation rooted in best practices while getting expert advice, insider industry tips, AND support from me and my team every step of the way!
Consider this your *official* invitation to join us in Design Business Foundations, our exclusive one-stop shop for brand-new designers just starting out on their business journey.
“The old saying is true: you don’t know what you don’t know. Katie and her team provided me step by step, manageable instructions for setting up my interior design business the right way. Without a doubt, this was an incredible investment in my business.”
-ASHLEY, INTERIOR DESIGNER
If you’re eager to turn your passion for design into a REAL, thriving business but need help with:
Navigating the legalities of starting your own business
Establishing a strong financial foundation for long-term profitability
Understanding the industry lingo so you can have conversations with confidence
Negotiating contracts with clients and vendors without stress*
Choosing the right software and systems to stay organized
Setting up your website and marketing your services like an established designer
Gaining visibility online and expanding your professional network
Building your vendor list and establishing local partnerships
Avoiding common mistakes now that could cost you in the long run
*A design contract is not included in the Foundations Program. 
Then Design Business Foundations was made for you.
So you don’t have to do it on your own.
You don’t want to waste time (or thousands of dollars) reversing “bad habits” down the road. You want to get it right from the start.
WITH DESIGN BUSINESS FOUNDATIONS, YOU CAN!
Not a course. Not an e-book. Not 1,457,348 Google searches that leave you second-guessing and even more confused.
It’s a step-by-step curriculum to guide you through laying the vital pillars of your business’s foundation. Access easy-to-use templates and tools, actionable advice, industry how-to’s, AND six weeks of expert support from me and our in-house design professor (who is also a trained interior designer.)
With Design Business Foundations, my team is your team. And together, we’ll get your business up and running — the right way.
It’s true what they say—
You don’t know what you don’t know.
THAT’S WHY WE’RE HERE TO SHOW YOU EXACTLY HOW TO START YOUR BUSINESS.
By the end of our six weeks together, you’ll have…
✓ A solid legal foundation for your design business, including the critical elements within contracts* and sales agreements.
✓ A secure financial foundation for your business, including understanding the vital basics of client billing.
✓ All the software recommendations you need to avoid the common mistakes most beginning designers make.
✓ A legit and totally professional business website—and we’ll tell you exactly what to include on each page.
You’ll also have the know-how to…
✓ Recognize the signs it’s time to change your business structure so you can continue toward sustainable growth.
✓ Market your business like a professional, learning everything from website basics to referral networking tips.
✓ Navigate working with vendors, showrooms, retailers, buying groups, and local partners to elevate your designs and biz.
✓ Do field measures with confidence (and know how to keep clients busy so they don’t follow you around the house and distract you!)
✓ Speak the language and use industry-specific lingo so you can sound like the professional you are.
And the bonus? You’ll be able to do all of the above with confidence!
*Design contract is not included in the Foundations program. Foundations students save 15% on all templates and trainings.
client experience
“Starting your own firm in the Interior Design world is exciting and daunting. It isn't a 'one size fits all' field and that is part of what makes it so great, but can be overwhelming when trying to navigate how to structure your business, charge clients, keep processes clear, etc. I was feeling like I was doggy paddling in a few areas and needed someone to help me get back to swimming along and Katie did just that! She helped answer questions and give suggestions that I could follow instead of drowning in general business advice!”
DANNI, INTERIOR DESIGNER
MEET YOUR MENTORS
Hey there! I’m Katie
Real talk. Being your own boss sounds fun and all, but it can be really hard—especially if everyone thinks your business is just a cute hobby....
And if you’re anything like me, you want to show up like a professional from day one.
I remember the immense dread I felt when meeting with clients and vendors when I was just starting my first business. I worked hard to appear calm, cool, and collected, but on the inside, I was worried they would stump me with a question and expose me as a newbie. Maybe you can relate. Or perhaps this is exactly what you’re trying to avoid.
Either way, know this: it doesn’t have to be that way. You can skip the stress of figuring it out as you go by building a solid business foundation now, allowing for sustainable growth for all the years ahead. I created this program because I believe every designer deserves to start their dream business with confidence, even if they’re just starting out. Even if they haven’t gone to design school. Even if they haven’t worked in a design studio. I don’t want the business side of things to hold passionate and talented designers, like you, back from their dreams. And I definitely don’t want the world to miss out on your incredible talents.
Say hello to Gloria!
When it comes to design business foundations, Gloria is my right-hand lady! As a former interior designer and current professor of interior design at a Midwest university, Gloria brings years of in-the-field expertise and a teacher’s eye to the program. She has experience in both residential and commercial design, so there’s literally nothing she hasn’t seen.
Oh–and did I mention that she also has her Master’s Degree in interior design from SCAD (aka Ivy League in the design world) and a Ph.D.? In other words—She. Knows. Her. Stuff.
And if you’ve found any of our free resources and blogs helpful in the past, you can thank Gloria. She contributes to all of the educational resources we create for our designers.
And with Design Business Foundations, she gets to be directly involved in your success. While this program is structured to teach business foundations, not design foundations, Gloria is certainly an invaluable asset. Having access to her industry expertise puts you on the fast track to success, just like if you had spent years working in a bustling interior design office or attending design school. Ummm… yes, please!
Consider this program your fast track to knowing how the inside of a design business works so you can feel like you’ve been “in” the biz for years.
I get it—establishing the foundation isn’t as fun or sexy as doing the design itself.
But unwavering confidence and a successful business?
Now THAT is sexy as hell.
A Glimpse Inside the Foundations Program:
Consider this your sneak peek into the 6-week curriculum. Move through it at your own pace or follow along as a new lesson drops each week — the choice is yours.
PILLAR ONE
Legal Foundations
Learn how to:
Choose a name for your business that will withstand the test of time
Protect your company and legal assets
Craft your contracts* and agreements with the right information
Apply for a resale license
Collect sales tax (and understand when you do and DON’T need to collect)
And more!
*Contract is only included in the Black Friday BundlePILLAR TWO
Financial Foundations
By the end of this lesson, you’ll:
Know how to set up your financial software to avoid expensive cleanup fees later
Learn how to price your services for profit
Understand what you should include in your payment terms
Know the best timeline for invoicing your clients
Recognize the tell-tale signs it’s time to change your business structure
And more!
PILLAR THREE
Software Basics
We’ll cover topics like:
The must-have programs for designers
Choosing the right software for your design business
Managing your product library, creating designs, and getting client approvals
And more, PLUS, we’ll give you our specific recommendations based on the type of projects you do, HOW you like to work, and whether you’ll be selling products or not
PILLAR FOUR
Marketing 101
In this lesson, you’ll learn:
How to establish a professional marketing foundation
Exactly what you should include on each page of your website
How to avoid common industry-wide marketing mistakes
Ways to increase your online visibility and referral network
What’s worth investing in now versus what can wait
And more!
PILLAR FIVE
Working with Vendors
This lesson is all about helping you:
Understand the ins and outs of working with vendors, showrooms, retailers, and buying groups
Build your vendor list
Source products for your clients like a pro
Know when you will and won’t need a receiving warehouse
Explore the various types of trade accounts you can set up
Gain insight into how designers typically dip their toes into making markup
And more!
PILLAR SIX
Local Partnerships
By the end of this lesson, you’ll:
Know the ins and outs of working with window treatment and upholstery workrooms
Understand how to bill for your workrooms and send work orders
Have the confidence to build a team of tradespeople to help bring your designs to life
Master the best practices for doing a field measure so you always get the furniture plans right
And more!
…and that’s just a preview. Access it all when you join the program.
THIS IS EVERYTHING YOU NEED TO START YOUR BUSINESS…
all in one place.
JOINING THE PROGRAM GETS YOU ACCESS TO:
HERE’S WHAT YOU CAN EXPECT
Immediate Access to the Curriculum
Get immediate access to the entire curriculum (plus bonus chapters and resources) so you can dive in at your own pace—or wait for the weekly lesson drops.
Weekly Lessons
Receive weekly lessons and relevant resources delivered straight to your inbox as you work through each stage of the curriculum.
Step-by-Step Guidance
Feel supported as you set up the core pillars of your business foundation by learning the what, the why, and, most importantly, the HOW.
Six Weeks of Private Email Support
Submit questions related to each week’s homework to the DDC team and receive personalized private support each week during designated email Office Hours.
A Curated Library of Resources & Templates
Access printable checklists, easy-to-use templates, and a fill-in-the-blank business plan created specifically to expedite your learning and implementation.
Our Glossary of Terms
Search through our exclusive glossary of industry-specific terms commonly used in showrooms, with manufacturers, and with clients.
Lifetime Access & Updates
We update our programs and products regularly, and you’ll receive an email with any new materials or updates when we make them.
Exclusive 15% savings on select products in The Design Library and The Workroom while in the program
Insider tips to give you years of experience in a matter of weeks
Savings on our signature coaching & consulting program for interior designers, The Designed to Scale® Method, where we’ll help you design your services, establish profitable pricing, and create an elevated client process for each service you offer.
And more!
TO HELP YOU FAST-TRACK YOUR SUCCESS, YOU’LL ALSO GET →
Let’s Chat About
the Investment
This program gives you a combined 40+ years of applicable knowledge, professional experience, and insider advice.
You’ll get guided support from an interior design business consultant and an interior design professor and former interior designer at the same time—and at a fraction of the cost of hiring a 1:1 consultant or signing up for a college course.
But the real cost here is not establishing a solid business foundation early on, risking expensive mistakes, leading you down a path of stress, and leaving money on the table.
DESIGN BUSINESS
FOUNDATIONS PROGRAM
$600
✓ Instant Access to the Core Curriculum
✓ Weekly Lessons & Step-by-Step Guidance
✓ Six Weeks of Private Email Support
✓ A Curated Library of Resources & Templates, including:
- The Interior Designer’s Guide to Field Measuring
- A Fill-in-the-blank Business Plan
- A Vendor List with 140+ vendors
- A Hand-Selected List of U.S Interior Design Attorneys
- A Sample Chart of Accounts
- Outreach Email Templates
✓ A Glossary of Back Office Interior Design Lingo
✓ Exclusive 15% Savings in the Design Library while in the program
Please note: structuring your services and processes is not covered in the Foundations program. Email gloria@dakotadesigncompany.com to make sure this program is a good fit for you.
Due to the instant and digital nature of this product, we do not offer refunds. See full terms and conditions here.
“Katie is one of the best in the industry and gives you the foundations to succeed and move forward. I found her services and advice invaluable!”
M.R., INTERIOR DESIGNER
Here’s what past clients have to say:
STILL DECIDING?
“If you want to be a profitable interior designer- you have to have a solid foundation or everything else will crumble.”
HAYLEY, INTERIOR DESIGNER
“Your tools have set me running this year, and I am overjoyed! I’ve got efficiency, joy, and the freedom of my headspace to focus on my creative side. THANK YOU.”
CATHERINE, INTERIOR DESIGNER
"Thank you so much for this [Foundations] program. It is a huge gift to learn how to set up a smoothly functioning interior design business that will be able to scale."
KELLY, INTERIOR DESIGNER
![Thank you so much for this [Foundations] program. It is a huge gift to learn how to set up a smoothly functioning interior design business that will be able to scale](https://images.squarespace-cdn.com/content/v1/5e4c659b111f355e0f7d9b66/914467b6-33f9-4ca5-a72a-8ff116cf3187/Thank+you+so+much+for+this+%5BFoundations%5D+program.+It+is+a+huge+gift+to+learn+how+to+set+up+a+smoothly+functioning+interior+design+business+that+will+be+able+to+scale)
…imagine what you could be saying after 6 weeks?
HAVE QUESTIONS?
Let’s get them answered.
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Sure—how much time do you have?
While there’s a lot of great information out there, it can take countless hours to sift through it all. Even then, how do you know which information is legit? When you’re new to the business game, you don’t want to risk getting the wrong advice and looking like a total amateur—or worse, having to spend more time (and money) fixing it later.
This program was created by an expert in the interior design industry, who has experience setting up and running multiple successful businesses, and who has worked with interior design specific attorneys, accountants, and consultants to clean up the messes that were a result of companies not being established properly from day one. This isn’t just a bunch of information piecemealed together. It’s a carefully curated step-by-step program created with the interior design industry in mind.
In each lesson, my team and I share pro tips and industry insights so you know the what, the why, and the how so you can avoid costly mistakes that my 1:1 clients pay me, my team, attorneys, and accountants thousands of dollars to fix.
Plus, you’ll have six weeks of access to us during our Office Hours, which are held Fridays from 10-3 central time. Simply respond to your weekly lesson email and let us know your question. You’ll have a response in your inbox on Friday.
We've laid out the necessary steps in the order we recommend executing them, so you can simply follow along, cross each item off as you go, and finish with a solid foundation for your company. Everything we've included is intentional and based on what has been successful for our clients OR conversely, what has caused major issues for our clients and their business structures, so must be avoided.
Oh, and following the Design Business Foundations curriculum means your design business will look and feel LEGIT from the moment you launch. No more “Why do I keep attracting clients who don't want to pay my fee?”
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Whether you attended design school or not, if you are looking forward to starting your business, are in the process of starting your business, or are already a few years in, this will be a great fit to help you solidify the critical foundational elements of your company.
We’ve worked with countless new designers who’ve admitted that it’s often their finances, software, vendor accounts, and marketing that they can’t seem to figure out. Simple tips and insights have been “the thing” that allowed them to unlock greater profits and feel more confident in working with the right fit clients. And we want that for you too.
It’s imperative to ensure all of these elements are aligned with the type of business you want to run. And if those elements aren’t established at all, that’s 1000% where you need to start. Don’t worry—Design Business Foundations will walk you through the exact steps to build your business on solid footing.
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Short answer: Whenever you need it to!
Long answer: This program has an ongoing enrollment, meaning you can access the curriculum, resources, and 6-weeks of support whenever you’re ready to sign up. While the program is set up to follow a 6-week format, it’s 100% self-paced. You’ll receive access to everything right when you join and you can choose to go through it one week at a time or dive into it all at once.
Either way, once you join, you’ll receive a weekly email from us for 6 weeks, inviting you to ask questions and get support during our Office Hours, which we hold every Friday from 10-3 CST.
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The Design Business Foundations curriculum is accessible via our course platform. Instantly access all the materials and bonus resources so you can work through them whenever it works best for you.
However, you also have access to 6 weeks of expert support starting the day you join the program. During that time, you'll receive the weekly lesson by email walking you through each topic so you can proceed one step at a time with additional guidance from us. The weekly email will also provide an opportunity to ask questions and get support on that week’s specific topic, so you’ll have my team in your back pocket for six weeks. That means you have access to:
-An interior design business consultant (me!)
-An interior design professor and former interior designer
-A Dubsado and CRM specialist
-A PR consultant and expert marketer
-A tech and Asana specialist
You’ll get responses to your questions during our Office Hours, which are held via email each Friday from 10-3 CST.
You’ll also receive a printable two-page Getting Started Checklist so you can physically cross each task off your to-do list as you complete it.
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First and foremost, you need a desire to build your interior design business professionally from day one while dodging any expensive or rookie mistakes. Other than that, you need an email account to receive your materials and to access six weekly support emails. You’ll also want to set up a free Google Drive account if you don’t already have one. As for everything else? We’ll teach you what you need to know along the way.
Ultimately, it’s up to you to decide what you want to invest in as you build your business. However, we will suggest software programs that will make you efficient from day one, so you’ll know exactly what we recommend (and what top design firms across the US and Canada use). You’ll be ready to sign up for the right platform when the time is right.
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The Design Business Foundations program will help you establish the foundation of your business; we don’t cover the principles of design. This means, we won’t be teaching you how to create floor plans, renderings, or elevations, how to make design selections, how to project manage, or how to design an elevated client experience.
However, if you are interested in learning more about design itself, we invite you to join our email list for updates on workshops and resources that cover those topics.
That said, in this program, we do share information such as what software programs we recommend for designers, so you can at least have a system that supports your creative work.
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The Foundations program is for brand new designers who are just starting or launching their business and don’t have experience in the design industry. We lay the foundation for taking on projects, but don’t dive into specifically what you should charge per hour or per project.
We share our suggestions for how new designers SHOULD structure their services in the beginning (and we also share some sample scopes of work so you don’t miss anything!) but typically pricing rules don’t fully apply when you’re taking on your first and second clients.
If you are already working with clients and need help with pricing your projects and creating the processes for a streamlined delivery, then our Designed to Scale Method program will be a better fit.
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While the legal and tax requirements differ slightly in every state and country, we have formulated the Design Business Foundations program to apply to designers outside of the US as well.
However, please remember the material and information provided is this program should not be construed as and is not intended to constitute financial, legal, or tax advice. We cannot guarantee the sufficiency, completeness, or accuracy of any information or documents as they relate to your specific tax, legal, or accounting needs.
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Yes! We formally update our products twice yearly, and whenever there are updates to codes and legislation impacting interior designers.
We also make updates if we receive multiple requests from customers and clients to add more specific information on a topic, or in response to a particular issue that has arisen, so we can save you from making the same mistake. You'll have access to all future updates when you purchase now while locking in at today's price.
We’re committed to providing the most relevant, accurate, and useful information and guidance as possible. You, your business, and your clients deserve the very best—and we’re dedicated to providing just that!
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You can do anything you want, and that’s the beauty of having your own business. (Am I right?)
That said, if you don’t set up your business legally, or don’t have a process for collecting payment, or don’t use contracts with your “clients,” you won’t actually have a business; you’ll have a hobby—-and it’ll likely be a stressful and expensive one at that.
Trust me, the cost of not investing in setting your business up the proper way is far more than the time it takes to go through Design Business Foundations. We’ve worked with tons of designers who came to us to undo the mess of starting a business without these core principles in place.. If you were to ask them, they’d say it’s 100% worth finding the time.
However, if you’re already actively working with clients and have your business set up, then you may be a better fit for our Designed to Scale Method program.
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We know you have options, and we’re honored you’re here! If you’re on our weekly email list, have ever attended a workshop or webinar we’ve hosted, or you’re a present or previous client, you know my business motto is to GIVE and GIVE GENEROUSLY. And when I create products to help the interior design industry, my team and I devote endless time, energy, and financial resources to ensure they’re perfect.
And remember, you’ll have six weeks of access to my team that includes a college professor who is formally trained in interior design and previously ran her own firm.
Our resources and advice combine what you would learn in a business or entrepreneurship course with what you would learn working in a design office—and we help you to avoid the mistakes many of our 6- and 7-figure designers hire us to fix.
In addition to that, I’ve drawn from my personal experience owning two companies and managing the operations of a 250-person company while single-handedly launching and running a subsidiary company for the CEO. My recent work over the last six years with interior designers, architects, and general contractors has allowed me to create templates and resources to support the various business models and team structures we’ve helped our clients streamline.
My company has helped over 100+ designers through our 1:1 services and has aided thousands more through our workshops, happy hours, and by teaming up with top names in the industry for webinars and educational experiences, so we’ve seen A LOT. With Dakota Design Company, you have the reassurance that our products are based on tried and true industry best practices (not theory that doesn’t hold up in a busy design office OR something that worked one time for one business).
We’ve also worked with clients who have done it all — the courses, coaching, and training — and they’ve said our products, depth of knowledge, generosity, and customer service are superior to anything they’ve experienced.
Our hope is that we can save you from costly future investments that don’t actually serve your company.
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Once you join, you’ll have access to me and my team for 6 weeks. You can access the support and advice from me and my team during our weekly email Office Hours.
Office Hours are held every Friday from 10-3 CST. As long as you email us your question before Friday, you can expect a personal email response from me and/or my team each Friday. It’s that simple. No calls to fit into your schedule—just personalized answers and advice delivered straight to your inbox. However, if we ever decide to offer coworking sessions or group calls, that will be in addition to the Office Hours.
Everything is private (no other designers will see your email). So you can ask away without judgment. We’ve seen it all, so no reason to feel hesitant to ask us about any questions you have as you work through each lesson. We’re here for you.
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This program was specifically created with interior designers and the design industry in mind. That said, if you are an interior designer turned business coach or strategist or consultant for interior designers or any type of business coach or service provider for interior designers, this will not be a good fit for you.
Please email katie@dakotadesigncompany.com to inquire about pricing and availability of our certification and licensing program
A RECAP OF WHAT YOU GET inside DESIGN BUSINESS FOUNDATIONS
JOINING THE PROGRAM GETS YOU ACCESS TO:
Immediate Access to the Curriculum
Get immediate access to the entire curriculum (plus bonus chapters and resources) so you can dive in at your own pace—or wait for the weekly lesson drops.
Weekly Lessons
Receive weekly lessons and relevant resources delivered straight to your inbox as you work through each stage of the curriculum.
Step-by-Step Guidance
Feel supported as you set up the core pillars of your business foundation by learning the what, the why, and, most importantly, the HOW.
Six Weeks of Private Email Support
Submit questions related to each week’s homework to the DDC team and receive personalized private support each week during designated email Office Hours.
A Curated New Designer Toolkit
Access printable checklists, easy-to-use templates, and a fill-in-the-blank business plan created specifically to expedite your learning and implementation. These include:
The Interior Designer’s Guide to Field Measuring
A Fill-in-the-Blank Business Plan (and yes, I “lead the witness” with prompts
A Vendor List with 140+ vendors
A Hand-Selected List of U.S Interior Design Attorneys
A Sample Chart of Accounts
Outreach Email Templates
15% Savings in The Design Library
Save 15% during the program on our client experience templates, contract templates, business tools, and trainings when you shop The Design Library and The Workroom.
A Back Office Glossary of Interior Design Business Terms
Search through our exclusive glossary of industry-specific terms commonly used in showrooms, back offices, with manufacturers, and with clients.
Lifetime Access & Updates
We update our programs and products regularly, and you’ll receive an email with any new materials or updates when we make them.
So what do you say?
ARE YOU READY TO LAUNCH YOUR DESIGN BUSINESS LIKE AN EXPERT?
With Design Business Foundations, my all-female team and I are ready to support you as you get your business up and running — the right way. After six weeks together, you’ll have the confidence and know-how to show up and start taking clients.
Sound good?
If so, what are you waiting for?
DISCLAIMER: The material and information provided by Dakota Design Company, LLC should not be construed as and is not intended to constitute financial, legal, or tax advice. The Purchaser should seek the advice of licensed professionals in these areas prior to acting upon any information. Dakota Design Company, LLC makes no representations concerning the sufficiency, completeness, or accuracy of any information or documents as they relate to the Purchaser’s specific tax, legal, or accounting needs.
TERMS & CONDITIONS. By purchasing this program, you agree to the Terms & Conditions.
© 2017-2026 DAKOTA DESIGN COMPANY