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SERVE CLIENTS ON AUTO-PILOT WHILE THEY’RE WAITING TO START
When a client signs a contract, pays a deposit, gets onboarded and then … waits weeks or months for their project to begin, the silence can create uncertainty, anxiety, and unnecessary back-and-forth.
Even the most excited clients can start to wonder:
“Did something fall through?”
“Should I be doing something right now?”
“Is my designer still thinking about my project?”
That’s where a professional waitlist experience makes all the difference.
The Client Waitlist Email Templates give you a structured, polished way to proactively communicate during the gap between booking and project kickoff, so clients stay informed, reassured, and engaged while you finish other projects.
These emails help you:
Set clear expectations about timelines and what happens next
Reduce “just checking in” messages
Maintain trust and momentum before work officially begins
Position your business as organized, thoughtful, and professional
Prepare clients for a smoother onboarding once their start date arrives
You can also use these emails in your sales process to differentiate your firm from competitors by showing prospective clients exactly how you and your team support them,
Each email is written in a luxury, client-focused tone, with prompts that show you exactly where to personalize your details.
WHAT’S INCLUDED
Six fully written waitlist email templates
Delivered in an easy-to-edit Google document
Prompts to show exactly where to add your business details
Additional usage guidance and best practices
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Six professionally written waitlist email templates, including:
Welcome to the waitlist email
What happens while you wait email
Timeline expectations email
Pre-project preparation email
“We’re starting soon” email
Project kickoff confirmation email
Plus:
Delivery in a Google document
Prompts for customization
Additional resources and usage tips
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These waitlist emails are designed to be used:
After a client signs a contract and pays a deposit
When your project start dates are weeks or months out
To maintain communication during long onboarding gaps
To reduce anxious client messages
To prepare clients for your official kickoff process
They can also be used:
During the sales process to demonstrate your professionalism
Either after our discovery call or
After you send a proposal
As a differentiator against competitors who “go quiet” after they send a proposal to work together
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A free Google Drive account
An email account or CRM
Basic familiarity with copying and pasting email templates
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The Client Waitlist Email Templates are intended for unlimited use by one person (the Purchaser). The Purchaser cannot resell, duplicate, share, copy, distribute, create derivative works, or offer the templates, similar templates, parts of these templates, or any related materials to any third party or marketplace without express written consent from Dakota Design Company, LLC. Dakota Design Company, LLC retains title and ownership of all items included in this template.
Dakota Design Company, LLC reserves the right to take legal action against you if you violate the terms of use.
If you are NOT an interior designer but offer services to interior designers and would like to use these with your clients, a commercial license is required. Please email katie@dakotadesigncompany.com to inquire about commercial pricing and availability.
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Due to the instant and digital nature of this product, there are no refunds or returns.
Everything you need to onboard full-service interior design clients and set the tone for a successful collaboration.
Two professionally written Canva guides:
Welcome Guide for New Clients
Design Feedback Guide
A client-facing system to explain your process, answer common questions, and set expectations from day one so clients feel informed, reassured, and excited to work with you.
Use these guides to kick off projects professionally, reduce onboarding confusion, and manage client feedback in a way that keeps revisions (and timelines) on track.
Simply add your branding and images, adjust any copy as needed, and start using them with clients right away.
Note: Images may include blurred or placeholder text for demonstration purposes. All templates are fully written and ready to use.
This template is part of the Emerson Complete Client Experience System.
Bundle $1800+ and save 25% with code BUNDLE25.
The Full Service New Client Design Questionnaire is a professionally written, fillable Google Form for interior designers who want to streamline onboarding, reduce back-and-forth, and start every project with clarity.
This client-facing questionnaire walks homeowners through their goals, preferences, lifestyle needs, budget expectations, and functional requirements so you can design from aligned, accurate information instead of assumptions.
You’ll get:
One comprehensive, professionally written Google Form questionnaire
Structured questions to uncover decision-making style, priorities, aesthetic goals, budget, lifestyle, and logistics
A polished, on-brand intake experience for your clients
A smoother onboarding process with fewer follow-up emails
Better design presentations with fewer revisions
Use this to kick off every full-service project with confidence, set expectations early, and build trust from the very first step. This fillable form makes it so easy for your clients to contribute to the process.
Simply duplicate the form, add your branding and details, and start using it today.
Note: Images may include blurred or placeholder text for demonstration purposes. All templates are fully written and ready to use.
This template is part of the Emerson Complete Client Experience System.
