Image 1 of 1
Design Day Workshop for Interior Designers
Full-Service Projects Are the Dream for Interior Designers
→ They fill your calendar
→ They get you design fees and product sales
→ They give you creative control
→ They end with beautiful photos (sometimes)
But you also know the reality:
Most full service projects are like 20% design and 80% admin, ordering, meetings, floor plans, revisions, contractor communication, logistics, returns, claims, emails, and customer service.
The design work often becomes the smallest part of the process. 😭😭😭
meanwhile …
… You're Turning Away Clients
Inquiries come in from people who admire your work but don’t fit your minimum criteria.
They want help furnishing a few rooms.
They want guidance selecting materials.
They want access to custom pieces.
They want a designer’s eye while still handling parts of the project themselves.
Because many firms only take on full-service projects, those projects get turned away.
So two things happen at once.
You spend most of your time managing projects instead of designing.
And potential clients who want your expertise never get the chance to work with you.
A Design Day Solves Both Problems
A well-structured Design Day service gives clients a focused way to work with you without committing to a full-service project.
And it allows you to spend more time doing the work I know you started your firm to do: design for clients who love your style.
Instead of turning those inquiries away, you can offer a premium design-only service that fits into your schedule and generates meaningful revenue.
🤨🤨🤨 And no, this is not about spending a day
shopping with a client. Someone stop.
In Our On-Demand Design Day Training, You'll Learn Exactly How to Offer a Premium Design Only Service
During the training, you’ll learn how to market, price, structure, and deliver a Design Day service that’s aligned with a professional full service interior design firm.
You’ll leave with a clear framework for offering a design-only service that feels elevated for clients and profitable for you. We’ll help you price the service AND product sales and share boundaries to set around whichever path you take.
The Right Client for a Design Day
Learn what to look for in inquiries and during discovery calls to make sure only the right fit clients get booked in.
HERE’S WHAT YOU’LL LEARN
ON DEMAND TRAINING DETAILS
How to Sell Retail vs Trade Items
Learn the best practices for sourcing retail OR trade and the policies to have in place for each option.
The Boundaries to Set at Each Phase
Discover how to deliver the service so it feels luxurious and value-packed for the client yet well contained for you.
How to Market
this Service
Find out how to explain your Design Day so it complements your full-service offering
without confusing your brand
How to Price Your Design Day
Find out how to price your design day so it reflects your expertise and ensures the service generates meaningful revenue.
How to Prepare for the Design Day
Learn how to onboard a new design day client so you have everything you need for a successful and smooth service.
Meet Your Hostesses
Meet Katie McFarlan
Through private business consulting, done-for-you software implementation, and premium templates & educational programs, Katie and her all-female team have helped thousands of interior designers streamline their services, set profitable pricing, create elevated client experiences, and refine and implement processes their teams and clients will appreciate.
Katie is committed to providing the industry with comprehensive and high-quality resources, articles, and educational content so interior designers can confidently run profitable and sustainable businesses.
Meet Dr. Gloria
Gloria is a long-time practicing certified interior designer, tenured college professor, and industry expert with a rare blend of real-world design experience and academic insight.
She’s spent years training hundreds of design students in both residential and commercial design at three different universities. There’s nothing she hasn’t seen.
Oh, and did I mention she holds a Master’s Degree in Interior Design from SCAD (aka the Ivy League of design) and a Ph.D.?
Translation: She 👏 Knows 👏 Her 👏 Stuff.
Gloria has been the behind-the-scenes brainpower behind many of our educational resources. And in our live trainings, she steps into the spotlight to help you refine your design business with expert-level precision.
This Workshop Is For You If:
You run a full-service design firm but want a smaller service option too
You receive inquiries from clients who don’t meet your minimum and would like a way to serve them without scope creep or losing money
You want to spend more time designing and less time managing projects
You want to create a premium design-only service without diluting your full service brand
You want a structured way to serve clients with smaller scopes
You’ve tried offering a Design Day service before but it was chaotic, overwhelming, and draining
You want a way to serve a new client base
You’re planning for a lighter summer schedule or a new season of life and know Design Days would be perfect
See what other designers have said
about this training:
Enroll Today & You’ll Also Receive:
Bonus #1: Design Day Service Maps
One of the biggest hurdles when adding a Design Day service is figuring out how the entire experience should flow from inquiry to offboarding.
As a bonus, you’ll receive a high-level process map that walks through two proven ways you can structure your Design Day.
These maps make it easier to see how the service fits into your schedule and aligns with your creative process.
Bonus #2: 35% Savings on our Design Day Templates
Roll out this service the same day as the training with our plug-and-play templates that are built specifically for designers who offer premium, well-structured design only services. Confidently serve clients in this new way without writing a single thing from scratch.
“It’s like getting the answers to the test beforehand.”
— Interior Designer
DESIGN DAY TRAINING BONUSES
Workshop Details
WHO THIS IS FOR
Interior designers who want to roll out a profitable, premium design only service that doesn’t dilute their brand
(Sorry, business coaches, this one’s not for you.)
FORMAT & ACCESS
On-demand workshop
Private course dashboard with replay and resources
Lifetime access to the workshop replay
TERMS OF USE
The Design Day Workshop and all related materials are intended for unlimited use by one person (the Purchaser). The Purchaser cannot resell, duplicate, share, copy, distribute, create derivative works, or offer the workshop or any intellectual property or related materials to any third party or marketplace without express written consent from Dakota Design Company, LLC. Dakota Design Company, LLC retains title and ownership of all items included in this workshop. We reserve the right to invoice you for the licenses you have gifted to other businesses, revoke your access to our template(s)/product(s) permanently, and pursue legal action. By purchasing these templates, you agree to our Terms of Use.
If you are not an interior designer but offer services, education, mentoring, coaching, strategy, branding, etc. to interior designers as an interior design business coach/consultant/mentor/strategist or similar, a commercial license and fee structure are required. Please email katie@dakotadesigncompany.com to inquire about pricing and availability.
RETURN POLICY
Due to the instant and digital nature of this product, there are no refunds.
TESTIMONIALS
"I was looking for a way to stay engaged with clients over the summer while my kids are home from school, but without taking on full-service projects. This course gave me the structure and confidence I needed to launch a service that works perfectly for this season of life. It’s also helped me start building a waitlist for my full-service clients in the fall when I’ll have more time. I’m so glad I invested in it!"
RACHEL, INTERIOR DESIGNER
“I learned so much about the process of the Design Day Service. I was so excited to add this to my services that I bought the Avery package to get started asap! So helpful and so much information!”
STEPHANIE, INTERIOR DESIGNER
“The information presented in the design day workshop is exactly what I needed to know. I feel much more confident on how to market this service which is similar to a service that I am currently getting requested to provide. Now I understand how this could become profitable instead of a time sink. Thank you for sharing the necessary steps.”
KRISTIN, INTERIOR DESIGNER
“Thank you for providing such a great resource. The workshop answered so many questions I had regarding the Design Day offering. I'm excited to roll this out for my clients.”
NATHALY, INTERIOR DESIGNER
“What a great workshop! Learned so much in a little amount of time. Can’t wait to get this service up and running!”
STEPHANIE, INTERIOR DESIGNER
“Katie's workshop gives me confidence that I know what I am doing and I know that I am doing it right.”
PRIYANKA, INTERIOR DESIGNER
I'm thoroughly impressed with all the educational content that Katie creates! I'm so grateful for the clarity and organization it has brought to my business.”
KENDRA, INTERIOR DESIGNER
“Katie continues to be a support for my business, providing very valuable and actionable content for me to continue to grow. I consistently reference her blog and offerings to take my business to the next level.”
JACLYN, INTERIOR DESIGNER
“[Katie's] Design Day Masterclass is just the business structure I was looking to add and implement in my business. Katie teaches every step and all the ways you can start offering this with confidence from day 1. [She] makes it so clear and straightforward. Thanks!”
ALEJANDRA, INTERIOR DESIGNER
“I am so grateful for Katie's helpful information from the Design Day Workshop. I was making the idea of Design Days more complicated in my mind than necessary. This workshop helped me streamline what to include and how to price it! I cannot wait to get started.”
SAMANTHA, INTERIOR DESIGNER
“Design Day [Workshop] is just the kind of business structure I was looking to add and implement in my business. Katie teaches every step and all the ways you can start offering [this service] with confidence from day 1. Thank you!”
ALEJANDRA, INTERIOR DESIGNER
“I have been wanting to implement a Design Day service for years, but never succeeded implementing in practicality. The workshop provided exactly the answers I was looking for [I took pages of notes!], and we will be rolling this out in the new year. Thank you!”
DIANE, INTERIOR DESIGNER
“The Design Day Workshop was very helpful. I wouldn't feel confident rolling this out without the additional support of the done-for-you templates you offer in tandem with this workshop. I love that not only do you provide strategy and direction, but also, done for you deliverables, so implementation is essentially automatic. I think this is the hurdle for many busy working entrepreneurs. [Launching a design-only service] is a great idea in theory, but it takes time to sit down and develop these deliverables/best practices, which many of us don't have. By providing ready to go templates means I could implement tomorrow. I love this aspect of your offerings.”
KATIE, INTERIOR DESIGNER
“I'm really excited to start marketing this service! Up to this point I have been doing e-design and have been wanting to figure out a way to get into my local market. I feel like this is a good starting point that may lead to more work down the road while (hopefully) boosting my cash flow in the short term. I'm going to be purchasing the templates and emails, too. Katie provides so much value and I know it would take a ridiculous amount of hours for me to produce all of this on my own and even then would not meet the same quality as what she makes available. I'm feeling much more confident that this can be a profitable service.”
TAMMY, INTERIOR DESIGNER
“I am impressed! All my questions [about rolling out a Design Day service] have been answered.”
VANESSA, INTERIOR DESIGNER
“I was impressed at the amount of information and how detailed it was. I wasn't sure what to expect in such a short workshop but it was loaded with information.”
DAWN, INTERIOR DESIGNER
“The Design Day course is packed full of great information and ideas to add additional income in a very easy and smart way. The most important thing is all possible topics are addressed without a doubt.”
ALEJANDRA, INTERIOR DESIGNER
“In the Design Day Workshop, Katie breaks down every aspect of the service into simple steps. She repeats the ideas in different ways, which really helped me to understand. The terms Katie uses and her straight forward approach gives me the confidence and the sound bytes to boldly communicate this way forward to my clients. Overseeing the implementation phase is such a drain on my time/energy and it keeps me from doing the create solution-finding client-facing work that I love to do. I'm so happy (and relieved) to have a competent coach guide me through the set up and implementation of the Design Day service.”
DEBORAH, INTERIOR DESIGNER
“I was searching for the right educational lesson to help refine my ideas on an online Design Day Service and found that this workshop was exactly what I was looking for! Dakota breaks everything down to easily understand and packs this workshop full of information. It's like she not only anticipated my questions going into the workshop but also the ones that popped up along the way and answered all of them. This workshop exceeded my expectations and included way more information than expected. I would recommend it to anyone looking for clear guidance on how to roll out their Design Day!”
SAMANTHA, INTERIOR DESIGNER
"I've been immersed in Dakota Design Company's content for 3 whole days. There is so MUCH to take in and implement, but she doesn't just share the knowledge and move on to another topic...she shares the knowledge and then gives you the tools to either implement yourself or purchase an already completed kit of receivables. Soooo happy to have come across this invaluable content for creatives!!”
AMBER, INTERIOR DESIGNER
“I am super excited to offer this to my clients. I feel [the way I’ve been doing it] drags out for months. Thanks for clearly defining what this service is. Part of me wants to only offer this!”
KELLY, INTERIOR DESIGNER