Updated September 2023

One of the many systems I work on with my clients is their website--yes a website is a system if you’re doing it rigweht! Starting with your client experience process first (my #1 recommendation) means making sure your website attracts your ideal clients and provides prospects with the information they need to feel confident about booking your services. When you share information with potential clients in a way that is easy to understand, simple to navigate, and answers questions they didn't even know to ask, you’ll instantly position yourself as an expert and set yourself apart from the competition.

My clients have received feedback from their customers saying “You’re the only designer who does this.”, and “Your communication is so impressive at every touchpoint.”.

This does not happen by accident. We intentionally create evergreen content and comprehensive business assets to educate and inform prospects/clients about their entire process. We clearly detailed this information on their website so prospects can make informed decisions before even inquiring about working together.

One of the easiest ways to create the same experience for your clients is to design a Frequently Asked Questions page to answer the most common questions you receive about your interior design process. Be sure to include questions about the basics, because typically this is the first time your potential clients have hired someone like you.

Why FAQs are an Integral Part of your Interior Design Client Experience Process

When done right, FAQs strategically reduce questions, save time, and screen out clients who may not be a good fit for your business.
They set you apart from the competition because many other designers and planners don’t have FAQs on their websites.
They establish your expertise by showing you have a solid tried-and-true process for delivering amazing designs.
They increase prospects' trust in you because you’re transparent from the beginning, sharing all the “what-ifs” they aren’t even aware could happen.

FAQs are also great for SEO, helpful for repurposing in your marketing and social media, and powerful when used in your sales process.

Here are Some of the Best Frequently Asked Questions to Answer on Your Interior Design Website

How much will this cost?
How long will this take?
What kind of budget should I have?
Do you serve [insert area]?
Will you recommend vendors/trades, or do I need to have my own?
Who will be my designer/planner?
How often will we talk?
What if I don’t like the design?
Do you travel?
Can we do this virtually?
What are your COVID-19 protocols?
Who should I hire first?

Interior Designer Specific FAQs

What is your markup?
Do I get your discount? (UGH!! It’s NOT A DISCOUNT!!)
What if I find something cheaper than what you’ve presented?
Can you incorporate my existing furniture into the design?
Will you photograph my project?

Where to Find Inspiration for your Frequently Asked Questions

Your contract terms. What terms/policies are hard for clients to understand? What do you always have to remind them of?
Your inquiry call notes. What questions do prospects have about your services and working with you? Use those on your FAQ page and in your investment guide.
Your client feedback forms. What parts of the process were stressful? What did they wish they knew? Incorporate that feedback into your FAQ page and into your welcome materials.

As you’re putting together this key piece of your client experience process, be careful to avoid industry jargon. Use terms your clients use and word questions the way they would ask them.

For example, interior designers should use words like “shopping” and “furniture and accessories” instead of “procurement” and “FF&E”.

You’ll find these small changes will have a huge impact on your client experience process and that you’re able to work with prospective clients more easily. If writing these yourself feels overwhelming, or you want a plug-and-play version that’s already tested, proven, and optimized for luxury interior designers, check out my Client Experience Templates.