How to Make Getting Interior Design Referrals A Consistent and Repeatable Process

For most interior designers we talk to, referrals are the number one source of new business.

What could be better? People who know and like your business tell their friends and colleagues (who are likely similar to them) about your interior design business and then your pipeline fills with ideal clients. 

According to a Nielsen report, 92% of consumers trust recommendations from friends and family more than all other forms of marketing. And, referral customers are 50% more likely to make a purchase than non-referral customers (McKinsey & Company). 

Unlike other marketing strategies, it doesn’t cost anything to ask existing customers for a reference. To be honest, it’s probably the lowest hanging fruit in your entire business. 

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