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ACTIONABLE BUSINESS STRATEGIES

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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY

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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

DEAR DAKOTA, SYSTEMS & OPS Katie McFarlan DEAR DAKOTA, SYSTEMS & OPS Katie McFarlan

Dear Dakota: How do I Create a Better Flow for my Employees and Know What They’re Working on So Things Don't Get Missed?

If you've ever felt like you're the only one keeping all the balls in the air—checking, following up, and still finding dropped details—you’re not alone.

One interior designer recently asked how to create a smoother team workflow that doesn’t require constant oversight.

Inside the post, I’m sharing five things to do to give your team clarity, keep projects moving, and give you peace of mind.

💡 It’s control-freak approved and micromanagement-free.

Want the full strategy? Join The DTS Files to unlock it inside this members-only post.

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DEAR DAKOTA, SYSTEMS & OPS Katie McFarlan DEAR DAKOTA, SYSTEMS & OPS Katie McFarlan

Dear Dakota: How Do I Prepare To Bring On My First Hire?

We received this question from an interior designer:

Dear Dakota, I'm going to be hiring my first full time employee. What do I need to know and do? 

Hiring your first full time employee is a big step (ps: it’s NOT the same as bringing on a 1099 subcontractor). It usually means your business is expanding, your workload is steady, and you’re ready to bring in support so YOU can focus on the parts of the business only you can do.  

As exciting as it is, it can also feel scary and overwhelming. You want your new team member to feel welcomed and supported, but you also want to make sure you hire the right person (because hiring mistakes are expensive and time consuming!).

Note: this is not legal advice and I am not an employment attorney. Please check with an attorney in your state for any state-specific requirements.

Here’s what I recommend to help you start your new employee off on the right foot:

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PRICING, SYSTEMS & OPS Katie McFarlan PRICING, SYSTEMS & OPS Katie McFarlan

How Much of My Interior Design Team’s Time Should Be Billable?

Wondering how much of your team's time should actually be billable?

If you're trying to run a profitable design firm (without burning out your team or yourself), knowing the right billable hour targets for each role is essential. In this member-only article, we’re breaking down ideal billable percentages for junior designers, project managers, renderers, and even you as the business owner, plus what non-billable time is actually worth keeping on the calendar.

Subscribe to The DTS Files or log in to access the content.

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SYSTEMS & OPS Katie McFarlan SYSTEMS & OPS Katie McFarlan
Preview

How to Use HoneyBook in Your Interior Design Onboarding Process

When onboarding is done right, your client will feel validated, confident they’ve made the right choice, and taken care of.

And you, the business owner? You’ll feel organized, professional, and in control. You’ve just put yourself in a good spot until it’s time to officially begin the client’s project.

Not to mention, the whole project starts off on the right foot and the client is more likely to trust your process even before you’ve done an OUNCE of design work. 

WOOP WOOP.

But when onboarding is messy (which, based on my experience working with designers since 2017, it probably is!), everything feels harder than necessary, you haven’t built immediate confidence with the client, AND the entire process is impacted.

That’s why I love HoneyBook for creating a seamless, elevated onboarding process that keeps things moving and saves you hours of admin time while providing a luxe experience. HoneyBook is a CRM, Client Relationship Management software, that allows you to streamline all components of client communication in one place and leverage automations and workflows to save time and elevate your client experience. There are other programs that do this as well, but—after working with hundreds of interior design business owners—HoneyBook is my preferred CRM software (and the one we use for our company as well). 

Here’s how you we recommend interior designers use HoneyBook during the onboarding phase of their projects:

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SYSTEMS & OPS Katie McFarlan SYSTEMS & OPS Katie McFarlan

How Standardizing Your Services Can Help You Scale Your Interior Design Business

If every project feels like a custom job and your workflow is all over the place, you’re making business way harder than it needs to be and I have a GUESS as to what’s happening.

The secret to scaling isn’t doing more—it’s doing less, but in a smarter, more strategic way.

Ready to stop reinventing the wheel with every new project? This is EXACTLY where I would start if we worked together 1:1.

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan
Preview

Streamline Your Interior Design Sales Process with HoneyBook

There’s marketing, and then there’s sales. 

Marketing is about bringing attention to your business—getting people onto your email, onto your website, or engaging with you on social media. It’s the inquiries and the conversations.

Sales, on the other hand, is what happens next: converting that attention into paying clients. It’s turning those inquiries into signed contracts and deposits … those window shoppers into buyers. 

If you have leads coming in but want to manage them better (and increase your chances of turning those leads into paying clients), streamlining your sales process is key.

For most interior designers (and service providers), the sales process typically looks like this:

Join The DTS Files to see exactly how to use HoneyBook during the sales process.

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11 Things I’m Saying Goodbye to in 2025

2025 will be a milestone year for me, God willing, because it is the year I will turn the same age my dad was when he lost his very short battle with cancer. 

He died when I was 17, and back then, 44 seemed SO old. My dad owned a popular restaurant and catering business and a beautiful home, had five kids, was happily married to my mom, and was a powerful, charismatic presence. 

Now, as I approach the same age, I realize just how young he was and how his life was really just beginning. 

Losing him at such a young age has given me a unique perspective on how precious my time is and has majorly impacted my priorities. It is also why I spend time every Friday reflecting on how I spend my time every single week. 

As I plan for 2025, I reviewed all my notes over the past year and noticed some consistent themes of things I didn’t enjoy or realizations I had that I ignored for MONTHS. 

And this is NOT the year for me to hold onto anything that does not serve me. 

So, in honor of my dad, one of my all-time favorite humans in the entire world and the person who has had the most significant impact on who I am today, here are the 11 things I’m saying BYEEEEE to in 2025. (in no particular order) …

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ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS

My strategies have shaped the way thousands of interior designers and luxury service providers do business.

Inside The DTS Files, you’re getting the original insights straight from the source—tested, refined, and backed by my experience working with 100+ design firms.

And because this is a members-only space, I can go deeper than ever before—sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

HEAR FROM SOME OF OUR MEMBERS:

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PRICING PLAYBOOK for INTERIOR DESIGNERS

The Complete Guide to Pricing Your Design Services

Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:

  • the six most common pricing models for designers

  • who each one is best for, and

  • how to know if your pricing model is broken

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.

The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:

✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.

What took me years to refine can be in your inbox in minutes.

*for interior designers only, not interior design business coaches, consultants, mentors, strategists.

SHOP WORKSHOPS & TRAININGS

Learn from my team (comprised of industry experts and educators) and me all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school!

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.

On-demand trainings for your busy schedule.

*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

JOIN 16,000 DESIGNERS EVERY FRIDAY

Proven strategies and tools to streamline and elevate your interior design business.

COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS

Feeling stretched thin in your design business?

You’re busy—but is your business actually working for you? If you’re constantly putting out fires and second-guessing what to focus on next, this 2-minute quiz will show you exactly where to start.