Welcome to The DTS Files for Interior Designers
The DTS Files is a library of expert insights for interior designers who want to grow their businesses. Articles are human written and based on real-world consulting experience, strategies I've personally implemented in design businesses across the US and Canada, and a perspective most business educators can't offer: I've been on both sides of the table, as a business consultant and as a luxury design client. Read more below.
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ACTIONABLE BUSINESS STRATEGIES
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ARTICLES PUBLISHED WEEKLY
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EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
| ACTIONABLE BUSINESS STRATEGIES I ARTICLES PUBLISHED WEEKLY | EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
The Design Brief® | Volume XXXIV THE WOOD SERIES: Defining Specialty Applications of Wood
When it comes to wood, there is simply a LOT that an interior designer needs to know! Of all materials used in interior spaces, wood dominates as the most widely used material. Unlike materials that might be used for a specific function (like stone for countertops or metal for fixtures), wood is used across nearly every interior component:
Framing: Most residential projects use wood as the primary framing material for walls, floors, ceilings, and staircases.
Architectural Features: Wood is the primary material used for doors, window and door casings, baseboards, and ceiling beams.
Cabinetry & Millwork: Wood, or wood by-products are used for kitchen, bath, and office cabinetry, built-in storage, shelving, and wall paneling.
Furniture: Solid wood or wood derivatives are used to construct tables, chairs, and occasional pieces
In separate posts, we have explored both common and exotic wood species used primarily for flooring and cabinetry. But there are other wood applications that designers must be familiar with. In this blog, we will define specialty applications of wood and wood by-products.
The Design Brief® | Volume XXXIII Wood Series: Exotic Woods: What to Know About Exotic and Unusual Wood Species
Projects and project budgets that align with these specialized and costly wood species are extremely rare. When a generous budget allows, and for clients seeking an interior that tells a richer story, exotic woods offer an immediate injection of drama, deep texture, and undeniable tactile luxury that standard domestic woods simply cannot replicate. Let’s explore a few of these specialized species.
The Design Brief® | Volume XXXII | THE WOOD SERIES: Exploring Some of the Most Popular Wood Species for Flooring and Cabinetry
This article provides an overview of the most commonly used wood species used for flooring and cabinetry, including oak, maple, cherry, poplar, and walnut. With all the wood options available on the market, it is important for interior designers to be well-informed and knowledgeable!
The Design Brief® | Volume XXXI | DESIGN PRINCIPLES: Creating a Sense of Cohesion: UNITY in Design
We have covered the design elements—I liken these to the ingredients in a recipe—Line, Shape and Form, Pattern and Texture, Light, and Color in previous posts.
And we have explored the design principles—the strategies for carefully and effectively combining the elements—by utilizing Balance, Rhythm, Scale and Proportion, and Emphasis and Focal Points—more recently.
I have left the final design principle: UNITY for the final post in this series. Why? Because Unity is the overriding and cumulative way in which the contents of a room are woven together into a cohesive whole, transforming a collection of beautiful pieces into a singular, intentional experience. Without it, a room is merely a showroom of disparate items; with it, a space feels resolved, harmonious, and complete.UNITY DefinedIf an interior space is unified, that means that a congruity or agreement exists among the elements in the room; they look as though they belong with one another, as though some visual connection beyond mere chance has brought them together.
UNITY is synonymous with HARMONY. If various elements appear separate or unrelated, the composition falls apart and lacks both UNITY and Harmony.
Unity (or Harmony) in a composition is the agreement of the parts to each other and to the whole. Unity results in a composition in which all the pieces seem to belong together and work to reinforce the overall design theme.
How is Unity Achieved?There are many tactics to unify a space, several of which we will cover here. The key is that the selection and placement of items in a room be strategic and well considered, not haphazard.
The Design Brief® | Volume XXX | DESIGN PRINCIPLES: Emphasis and Focal Point: Defining a Room’s Hierarchy and Primary Points of Interest
Homeowners often agonize over why their rooms are not as pleasing as they would like them to be, like the rooms in magazines and on designers’ websites. They have purchased or collected items they like and arranged them into a room setting, but why isn’t the whole thing beautiful?!?!?
If they are able to do so financially, this is hopefully the time that they reach out to a professional residential interior designer to engage their services.
The issue of a room—full of owned items that are quite nice—that remains visually dull, is often a lack of select points of exceptional visual interest.
Yes, every item may have been carefully chosen, or not. But if the compilation of those items still appears as a hodgepodge, the issue is a lack of emphasis and focal points.
Establishing a focal point, or several points of high interest, is the difference between a room that feels like a curated experience and one that just feels like a collection of furnishings.
Most designers understand how to use emphasis and focal points to create visual interest. If you’ve already mastered this skill, this post may provide vocabulary to help you articulate to clients why these 'anchors' (select points of exceptional visual interest) are essential. If you’re looking to sharpen your skills at creating impact and emphasis, read on.
The Design Brief® | Volume XXIX | DESIGN PRINCIPLES: Aesthetic Geometry—Harnessing Scale and Proportion for Maximum Effect
Here we will explore the very important concepts of scale and proportion in design. Together, they are one of the key design principles. Other posts have covered the design elements of Line, Shape and Form, Pattern and Texture, Light, and Color.
And, we have explored the design principles of Rhythm, and Balance in previous posts.
I always like to say that the design elements are like the ingredients used in a recipe. But the design principles are the means of combining those ingredients artfully and skillfully to arrive at a highly pleasing aesthetic.
Why are SCALE and PROPORTION important?
Scale and proportion is a design principle that homeowners often have difficulty getting correct. How many times have we gone into homes that have small pieces of wall art hung above a sizable sofa? Or, the end table is really petite and looks ill-proportioned?
The homeowner was likely at a store, found a piece they liked, and bought it without considering the scale and proportion relative to their room or their other pieces. The price was right (probably because it was fairly small-scale!), so they made the purchase. They don’t have the luxury of an AutoCAD wall elevation to check the proportion of a wall art piece relative to the furnishings that will be against that wall, or the ability to draw out how a 5’ x 8’ rug would look on their living room floor plan relative to existing furnishings. So, it's no wonder they get it wrong a lot. Getting scale and proportion right takes some consideration.
Predictions For The Future of Interior Design & AI from a Tenured Professor & Certified Interior Designer
As a long-time interior design educator, I have many thoughts on how AI will reshape our industry. My feelings are a mix of cautious trepidation and genuine optimism—specifically regarding the potential to eliminate the cumbersome "grunt work" of procurement, digital drafting, and rendering.
Interestingly, when I ask my students (generally ages 18 to 25) about their outlook on the impact of AI, they seem undaunted. Unlike those of us with decades invested in tried-and-true methods, these students, and people of their generation, are naturally agile. They are in a perpetual state of learning and absorbing. And they have never known a world without "whip-quick" technological shifts.
Certainly, they are concerned with the elimination of jobs and opportunities. That has always been the main focus of all college students: willI be able to get a good-paying job that fulfills me? Nothing new there. But they view AI as just another tool in their kit.
From "Dumb Lines" to Dynamic Models
I have taught Revit for fifteen years. Every semester, I begin by explaining that AutoCAD, while revolutionary in the 1980s, is essentially just a digital version of manual drafting. An AutoCAD drawing is a large collection of “dumb lines”—digital marks on a workplane that require manual manipulation. You need to modify the lines as you draw, just as you erase and re-draw with a pencil.
Along came Revit in the early 2000s, changing the game by making those lines "smart." Place a door in a wall, and the software automatically splits the wall lines. Programs like Revit, SketchUp, and Chief Architect possess the true power of parametric modeling: the ability to automatically project a two-dimensional plan into a three-dimensional rendering.
The Cost of Realism
As I write this, my students are agonizing over a deadline for a 10,000-square-foot warehouse conversion workspace. Some are working until the wee hours of the morning just to finalize their Revit models and produce photorealistic Enscape renderings. Despite the power of the software, it remains painstakingly time-consuming to input all the details and produce all the digital elements within a Revit model file. It takes loads and loads of human hours to produce those lifelike renderings of a space.
Yet, here is the marvel…
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PRICING PLAYBOOK for INTERIOR DESIGNERS
The Complete Guide to Pricing Your Design Services
Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:
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✔ Professionally written client emails and marketing guides for every step of the process.
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Learn from me and my team (comprised of industry experts and educators) all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school and are professors!
After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.
On-demand and live step-by-step trainings for your busy schedule.
*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.
COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS
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