Welcome to The DTS Files for Interior Designers

The DTS Files is a premium content hub for interior designers who want to grow their businesses with expert-backed strategies, real-world consulting insights, and proven frameworks.

Want full access? Subscribe now to unlock all premium content.
Already a member? Log in, then scroll down to the blog to read.

|

ACTIONABLE BUSINESS STRATEGIES

I

MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY

|

PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan
Preview

The Design Brief® | Volume XVII | Design Elements: Pattern and Texture

Here we are completing our series on the Design Elements. The elements of design are like the ingredients that a designer adds in just the right amounts to arrive at a delicious finished product. 

 Although the list of the design elements varies by author or theorist, I consider these to be the definitive design elements:

  • LINE

  • SHAPE

  • PATTERN

  • TEXTURE

  • COLOR

  • LIGHT                                                                                                      

We have covered several of these in previous editions of The Design Brief™:

In today’s edition of The Design Brief™, we’ll delve into using PATTERN & TEXTURE to manipulate a final design aesthetic. 

Read More
THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan
Preview

The Design Brief® | Volume XVI | Design Elements: Shape and Form

Our in-house tenured design professor and certified interior designer, Gloria, always says that the Design Elements (that every interior design student learns about early on) are like the ingredients that go into a recipe. Add more sugar, and you'll have a sweeter dish; add more spices, and you’ll have a more savory one. 

Likewise, interior designers are adept at adding line, shape, pattern, texture, and color (the design elements) in thoughtful amounts to arrive at a desired design outcome and aesthetic result.                                                                                                           

We’ve covered some of the other design elements in previous editions of The Design Brief™:

In today’s edition of The Design Brief™, we’ll delve into how you can use SHAPE and FORM to manipulate a space and achieve a specific outcome.

Read More
THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan
Preview

The Design Brief®️ | Volume XV | Custom, semi-custom, and stock cabinetry: Pros and Cons

As an interior designer, when it comes to specifying kitchen, bath, and office cabinetry, there are several options available. In some respects, there are significant differences. But in other respects, specs for cheaper or less customized cabinetry options can be swapped out with few discernible differences. Variations with cabinetry selections exist within internal structure, joinery methods, wood species quality, hardware, and of course, cost.

Let’s begin with top-notch, premium cabinetry options.

Read More
THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan
Preview

The Design Brief®️ | Volume XIV | How Frank Lloyd Wright Influenced American Design and Architecture

It could be argued that no single person has influenced American architecture and design more than Frank Lloyd Wright. You likely have some familiarity with his life and work. But you may not realize the extent to which his life was filled with controversy, eccentricity, scandalous love affairs and marriages, tragedy, family desertion, perilous debt, and financial ruin. He was hugely charismatic, also pompous, a narcissist, a curmudgeon, a control freak, a self-promoter, a manipulator, an adulterer, a home wrecker, and a genius.

Read on. His story is just too interesting not to delve into. 

Read More
THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan
Preview

The Design Brief®️ | Volume XIII | How to Use LINE Effectively in Interiors

In my years of teaching college-level interior design students, I use the analogy that the elements of design are like the ingredients in a recipe: flour, sugar, salt. The elements are the building blocks used selectively by designers to create the desired effects in spaces. The principles of design equate to how those ingredients or building blocks are artfully combined to arrive at a flavorful and pleasing outcome. The principles are the strategies. 

The listing of design elements and principles varies by author or theorist, but I have always referred to these as the overriding quintessential elements and principles of interior design. 

We have covered the design elements COLOR and LIGHT in several posts:

    Color Theory 1

    Color Theory 2

    Using color to alter spatial perceptions

    LED lighting

    Lighting design

    Calculating lighting levels

Now let’s tackle how various types of LINE, or linear elements, can be artfully used in interior spaces to arrive at desired effects. 

Read More
THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan
Preview

The Design Brief® | Volume XII | How to Use Color to Alter the Perceived Size of Spaces

Of all the tools that interior designers have in their toolkits, none is as impactful and effective as color. Not only does color provide the mood and liveliness in spaces, it can also be used to alter our visual perception. Particular tints and shades of colors used in combination can create the perception of more (or less) space than actually exists, produce an increased sense of openness, highlight and draw attention to one wall over the others, or, conversely, create the sense of a more constricted, cozy, or comforting space.

This blog and this blog covered some basics of color theory. Here, we will take a look at how color can be used to alter the perceived size of a space.

Read More
THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan
Preview

The Design Brief®️ | Volume X | Color Theory Part 2 | Color Interactions and Application: An Interior Designer’s Guide to the Usage of Color and Color Contrast

In our blog post, Color Theory Part 1: Color Language and Color Attributes, we explored some basic color theory. Here, we will delve into how colors interact with one another and talk more about how interior designers make color selections effectively.

There is a lot to say about how colors interact together. And this is at the heart of how interior designers put together color palettes and schemes. That is where the artistry happens. And the interaction of multiple colors together can be extraordinarily visually impactful, eliciting strong human emotions and reactions.

Keep reading for the second lesson from Dr. Gloria on color theory and how it impacts your design process and client onboarding.

Read More

ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS

My strategies have shaped the way thousands of interior designers and luxury service providers do business.

Inside The DTS Files, you’re getting the original insights straight from the source—tested, refined, and backed by my experience working with 100+ design firms.

And because this is a members-only space, I can go deeper than ever before—sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

HEAR FROM SOME OF OUR MEMBERS:

Not Ready to Subscribe? Start here.

PRICING PLAYBOOK for INTERIOR DESIGNERS

The Complete Guide to Pricing Your Design Services

Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:

  • the six most common pricing models for designers

  • who each one is best for, and

  • how to know if your pricing model is broken

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.

The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:

✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.

What took me years to refine can be in your inbox in minutes.

*for interior designers only, not interior design business coaches, consultants, mentors, strategists.

SHOP WORKSHOPS & TRAININGS

Learn from my team (comprised of industry experts and educators) and me all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school!

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.

On-demand trainings for your busy schedule.

*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

JOIN 16,000 DESIGNERS EVERY FRIDAY

Proven strategies and tools to streamline and elevate your interior design business.

COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS

Feeling stretched thin in your design business?

You’re busy—but is your business actually working for you? If you’re constantly putting out fires and second-guessing what to focus on next, this 2-minute quiz will show you exactly where to start.