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ACTIONABLE BUSINESS STRATEGIES

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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY

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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan

The Design Brief™ | Volume XV | Custom, semi-custom, and stock cabinetry: Pros and Cons

As an interior designer, when it comes to specifying kitchen, bath, and office cabinetry, there are several options available. In some respects, there are significant differences. But in other respects, specs for cheaper or less customized cabinetry options can be swapped out with few discernible differences. Variations with cabinetry selections exist within internal structure, joinery methods, wood species quality, hardware, and of course, cost.

Let’s begin with top-notch, premium cabinetry options.

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THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan

The Design Brief™ | Volume XIV | How Frank Lloyd Wright Influenced American Design and Architecture

It could be argued that no single person has influenced American architecture and design more than Frank Lloyd Wright. You likely have some familiarity with his life and work. But you may not realize the extent to which his life was filled with controversy, eccentricity, scandalous love affairs and marriages, tragedy, family desertion, perilous debt, and financial ruin. He was hugely charismatic, also pompous, a narcissist, a curmudgeon, a control freak, a self-promoter, a manipulator, an adulterer, a home wrecker, and a genius.

Read on. His story is just too interesting not to delve into. 

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THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan

The Design Brief™ | Volume XIII | How to Use LINE Effectively in Interiors

In my years of teaching college-level interior design students, I use the analogy that the elements of design are like the ingredients in a recipe: flour, sugar, salt. The elements are the building blocks used selectively by designers to create the desired effects in spaces. The principles of design equate to how those ingredients or building blocks are artfully combined to arrive at a flavorful and pleasing outcome. The principles are the strategies. 

The listing of design elements and principles varies by author or theorist, but I have always referred to these as the overriding quintessential elements and principles of interior design. 

We have covered the design elements COLOR and LIGHT in several posts:

    Color Theory 1

    Color Theory 2

    Using color to alter spatial perceptions

    LED lighting

    Lighting design

    Calculating lighting levels

Now let’s tackle how various types of LINE, or linear elements, can be artfully used in interior spaces to arrive at desired effects. 

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THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan

The Design Brief™ | Volume XII | How to Use Color to Alter the Perceived Size of Spaces

Of all the tools that interior designers have in their toolkits, none is as impactful and effective as color. Not only does color provide the mood and liveliness in spaces, it can also be used to alter our visual perception. Particular tints and shades of colors used in combination can create the perception of more (or less) space than actually exists, produce an increased sense of openness, highlight and draw attention to one wall over the others, or, conversely, create the sense of a more constricted, cozy, or comforting space.

This blog and this blog covered some basics of color theory. Here, we will take a look at how color can be used to alter the perceived size of a space.

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THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan

The Design Brief™ | Volume X | Color Theory Part 2 | Color Interactions and Application: An Interior Designer’s Guide to the Usage of Color and Color Contrast

In our blog post, Color Theory Part 1: Color Language and Color Attributes, we explored some basic color theory. Here, we will delve into how colors interact with one another and talk more about how interior designers make color selections effectively.

There is a lot to say about how colors interact together. And this is at the heart of how interior designers put together color palettes and schemes. That is where the artistry happens. And the interaction of multiple colors together can be extraordinarily visually impactful, eliciting strong human emotions and reactions.

Keep reading for the second lesson from Dr. Gloria on color theory and how it impacts your design process and client onboarding.

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THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan

The Design Brief™ | Volume IX | Color Theory Part 1: Mastering Color Theory: An Interior Designer’s Guide to Color Language and Attributes

Interior designers generally have a very good color sense. It’s often one of the reasons they’ve pursued a career in the field in the first place: they can manipulate color choices and materials into very pleasing combinations. It’s quite an uncanny ability and one most people (non-designers) really struggle with.

In my years of teaching interior design college-level courses, I have grappled with the relevance of color theory in developing color competence. This is for several reasons, not the least of which is the overriding question of theory versus application. I’ve pondered these questions:

  • Is it important to understand what analogous, complementary, and triadic color schemes are, when NO interior designer I have ever met begins building a palette based on these as goals?

  • The color wheel—as a framework for understanding color relationships—is important for artists and painters who mix paint pigments to arrive at secondary and tertiary colors, tints and shades, but how relevant is it really for interior designers who typically select from already manufactured fabrics, paint colors, rugs, and wallcoverings?

  • There are no absolutes with color application, no definitive rights or wrongs. As with any creative pursuit, a successful design may result from breaking or bending some of the standard strategies and manipulating variables in innovative ways. Therefore, how can color theory be taught in a way that allows freedom from restrictions?

So, in my teaching, I have always struggled to understand whether teaching color theory is really building false parallels between theory and application. 

When interior designers don’t actually make color choices based on theory, how important is color theory really?

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THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan

The Design Brief™ | Volume VIII | How to Calculate the Quantity of Light Needed in a Space

Often—when specifying lighting fixtures for a space or designing a lighting scheme for a new construction project—interior designers select and locate fixtures based on a best guess approach. This often results in success because one bulb can be swapped out for another with more or less intensity fairly easily, OR dimmers can be used to adjust the light intensity to what works best. This latter approach—relying on dimmers to tweak the lighting intensity—is particularly useful, as the residential building codes and energy codes now require dimmers in residential new construction and renovation projects. 

Pro Tip: The 2024 edition of the International Residential Code, Section 1104.2.1 requires that all permanently installed luminaires (light fixtures) in habitable rooms (which excludes closets and hallways) be controlled with a manual dimmer or automatic shutoff control (motion sensor). Not all jurisdictions may be enforcing this requirement, but wherever dimmers are used, there is great latitude to control light levels. Need a codes refresh? Check out our codes handbook here.

The rationale behind dimmer and sensor mandates is not to accommodate inaccurate lighting level calculations. It is rather to reduce energy consumption when lighting levels are too bright, or when lights are left on in rooms that are not occupied. 

Is There a Formula to Compute Appropriate Lighting Intensity?

Join The DTS Files to learn exactly how to calculate how much light a space needs.

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ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS

My strategies have shaped the way thousands of interior designers and luxury service providers do business.

Inside The DTS Files, you’re getting the original insights straight from the source—tested, refined, and backed by my experience working with 100+ design firms.

And because this is a members-only space, I can go deeper than ever before—sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

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PRICING PLAYBOOK for INTERIOR DESIGNERS

The Complete Guide to Pricing Your Design Services

Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:

  • the six most common pricing models for designers

  • who each one is best for, and

  • how to know if your pricing model is broken

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.

The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:

✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.

What took me years to refine can be in your inbox in minutes.

*for interior designers only, not interior design business coaches, consultants, mentors, strategists.

SHOP WORKSHOPS & TRAININGS

Learn from my team (comprised of industry experts and educators) and me all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school!

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.

On-demand trainings for your busy schedule.

*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

JOIN 16,000 DESIGNERS EVERY FRIDAY

Proven strategies and tools to streamline and elevate your interior design business.

COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS

Feeling stretched thin in your design business?

You’re busy—but is your business actually working for you? If you’re constantly putting out fires and second-guessing what to focus on next, this 2-minute quiz will show you exactly where to start.