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ACTIONABLE BUSINESS STRATEGIES
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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY
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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

Client Experience Tech Tip: How to Have Fewer In-Person Meetings
As much as we want to stop it, we are getting busier and busier. Our attention spans are getting shorter. Our need for instant gratification is growing by the minute (thanks Amazon Prime, Reels and Tiktok videos, smartphones, etc.).
People’s expectations are changing and they value convenience and ease. COVID forced a lot of this on businesses, and many companies grew because of offering online services, curbside pickup, and alternate delivery methods. ← so much so that they are now changing their business models entirely.
So what does this mean for your interior design business?
Client Experience Tech Tip: How to Keep Potential Clients ON Your Website
The client experience is so much more than cards and gifts. (LuAnn Nigara and I talked about this here when I was first on her podcast). Your client experience starts the second someone lands on your website. They are experiencing your company and what it's like to work with you, whether you are there with them or not.
So how do you make sure they start off on the right foot?
Make sure your website isn't turning people off or sending people away.
Client Experience Tech Tip: How to Look Better on Zoom
An oldie but goodie! Although it may have come from necessity, Zoom meetings are sticking around for good.
For us, being a remote team who works with clients completely virtually, Zoom has been a great tool for our kick-off meetings, tech calls, and team meetings.
For our designers, we see them incorporating virtual meetings into their process to create efficiency and streamline the decision making process. It’s also a huge part of the process for our designers that provide a virtual or e-design service.
There’s just something so much more personal about meeting face to face, rather than just a phone call.
So, if you want to look better during Zoom meetings, they have a filter for that.
Client Experience Tech Tip: How to Elevate Your Instagram Client Experience
The first impression says a lot about your company and whether a prospective client will inquire about working together.
This week’s tech tip is all about elevating your client experience from the first time a potential client sees your stunning portfolio on Instagram.
Say “byeeee” to sending traffic (and dollars) to LinkTree and “hello” to sending traffic to YOUR website.
Client Experience Tech Tip: How to Get Notifications for Google Forms
Are you using Google Forms in your interior design business? We love using Google Forms, especially as a part of the onboarding and offboarding phases. It’s a great way to send out your onboarding questionnaire and feedback form and allows your clients to submit their information online (rather than having to print out a form or work through a clunky word document).
In this client experience tech tip, I’ll walk you through the most common questions we receive from our clients about using Google Forms, including:
Biz Operations Tech Tip: Organize Your Ordering Process
This week’s tech tip is all about organizing your ordering and tracking process to save you SO. MUCH. TIME.
Set up an orders@yourbusinessname.com email address and use that email to apply for all your vendor accounts. This way, all your order update emails go to that inbox AND once you hand over the ordering to a team member, they’ll have full access to that inbox and won’t need to log into your inbox to get order information.
Client Experience Tech Tip: How to Elevate Your Contact Form
If you're using the form feature on your website to collect feedback, new inquiries, etc., these tutorials will show you how to redirect the form submission so your prospects and clients land on a beautiful page, rather than seeing just the generic “Your form has been submitted” message.
BLEH!

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PRICING PLAYBOOK for INTERIOR DESIGNERS
The Complete Guide to Pricing Your Design Services
Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:
the six most common pricing models for designers
who each one is best for, and
how to know if your pricing model is broken
NEED BUSINESS SUPPORT ASAP?
SHOP TEMPLATES
Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.
The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:
✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.
What took me years to refine can be in your inbox in minutes.
*for interior designers only, not interior design business coaches, consultants, mentors, strategists.
SHOP WORKSHOPS & TRAININGS
Learn from my team (comprised of industry experts and educators) and me all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school!
After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.
On-demand trainings for your busy schedule.
*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.
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Proven strategies and tools to streamline and elevate your interior design business.

COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS
Feeling stretched thin in your design business?
You’re busy—but is your business actually working for you? If you’re constantly putting out fires and second-guessing what to focus on next, this 2-minute quiz will show you exactly where to start.