Each year, we compile insights and tips from interior design industry experts to help make the year ahead more seamless and profitable. We gather these contributions into our annual playbook, and in this blog, we’re sharing one individual expert insight pulled directly from that resource.

These are tips from the owner and designer behind CANB Design, a residential design and rendering studio. Specializing in creating realistic 3D renderings that help designers and homeowners visualize their projects with clarity and confidence.

As much as we want to stop it, we are getting busier and busier. Our attention spans are getting shorter. Our need for instant gratification is growing by the minute (thanks Amazon Prime, Reels and Tiktok videos, smartphones, etc.). 

People’s expectations are changing and they value convenience and ease. COVID forced a lot of this on businesses, and many companies grew because of offering online services, curbside pickup, and alternate delivery methods. ← so much so that they are now changing their business models entirely. 

So what does this mean for your interior design business? 

The client experience is so much more than cards and gifts. (LuAnn Nigara and I talked about this here when I was first on her podcast). Your client experience starts the second someone lands on your website. They are experiencing your company and what it's like to work with you, whether you are there with them or not. 

So how do you make sure they start off on the right foot?

Make sure your website isn't turning people off or sending people away.

An oldie but goodie! Although it may have come from necessity, Zoom meetings are sticking around for good.

For us, being a remote team who works with clients completely virtually, Zoom has been a great tool for our kick-off meetings, tech calls, and team meetings.

For our designers, we see them incorporating virtual meetings into their process to create efficiency and streamline the decision making process. It’s also a huge part of the process for our designers that provide a virtual or e-design service. 

There’s just something so much more personal about meeting face to face, rather than just a phone call. 

So, if you want to look better during Zoom meetings, they have a filter for that. 

The first impression says a lot about your company and whether a prospective client will inquire about working together.

This week’s tech tip is all about elevating your client experience from the first time a potential client sees your stunning portfolio on Instagram.

Say “byeeee” to sending traffic (and dollars) to LinkTree and “hello” to sending traffic to YOUR website.

Are you using Google Forms in your interior design business? We love using Google Forms, especially as a part of the onboarding and offboarding phases. It’s a great way to send out your onboarding questionnaire and feedback form and allows your clients to submit their information online (rather than having to print out a form or work through a clunky word document).

In this client experience tech tip, I’ll walk you through the most common questions we receive from our clients about using Google Forms, including:

This week’s tech tip is all about organizing your ordering and tracking process to save you SO. MUCH. TIME.

Set up an orders@yourbusinessname.com email address and use that email to apply for all your vendor accounts. This way, all your order update emails go to that inbox AND once you hand over the ordering to a team member, they’ll have full access to that inbox and won’t need to log into your inbox to get order information.