How to Use HoneyBook to Create Elevated Design Questionnaires for Interior Designers
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Written August 2023 | Updated January 2025
If you’ve ever struggled to get the right inspiration images from your interior design clients, felt frustrated when their words don’t quite match their vision (“We want modern!”... but they really mean transitional), or wished your onboarding process felt a little more polished and professional, this is for you.
Your design questionnaire isn’t just a nonsense form or some “pull-my-hair-out-homework” you force your clients to do—it’s possibly the most important tool you can use during onboarding (when done right) to ensure you and your clients are speaking the same language.
Because let’s be real: what clients say they want and what they actually want are often two very different things. But when they show you images to explain their likes and dislikes? That’s when everything clicks.
HoneyBook Design Questionnaire Tutorial
🎥 Watch this four-minute over-the-shoulder tutorial to see how you can incorporate more imagery into your design questionnaires. I’m specifically showing HoneyBook (it’s my fave CRM for interior designers), but this works just as well in Dubsado, Google Forms, or whatever system you’re using.
Including collections of thoughtfully chosen images makes it so much easier for your clients to share their preferences—even when they don’t know the right words for what they want. This is especially helpful for new builds or renovations, where clients might not know terms like "full-overlay cabinets" or "herringbone tile" but can easily point to an image and say, “This is EXACTLY what I want!”
Another bonus of implementing this tip? An on-brand, engaging questionnaire isn’t just nice to look at—it actually makes clients want to fill it out. When the process feels simple and fun and looks pretty, they’re way more likely to take the time to share the details you need upfront.
The best part? Set your design questionnaires once and leverage them forever. This one-time effort will make your onboarding process smoother, your client communication clearer, and your design approval rates higher—#goals.
→ If you’re thinking about using HoneyBook (or switching over), you can sign up through my affiliate link to save. And as a thank-you, we’ll send you our complimentary HoneyBook Guided Set-Up Course for Interior Designers to help you get up and running in no time.
(P.S. I may earn a small commission if you sign up through my affiliate link, but I only recommend tools I actually use and love.)
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