Guest Interview Series: The First Steps Interior Designers Should Take to Boost Visibility on Pinterest
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Welcome to another edition of Dakota Design Company’s Guest Expert Interview series on the blog. We’re thrilled to share expertise from female business owners and leaders in the interior design industry, from interior photographers to marketers, financial advisors, branding experts, and beyond.
Each of our expert guests was selected because of their unique insights and perspectives on various topics that will help any interior design business owner take their business to the next level. These experts are Dakota Design Company insiders, and many have worked with us and our designer clients in the past. We hope you enjoy this article and that it brings you new insights, tips, and tricks to add to your interior designer toolbox.
We asked Emanuela Schneider, founder of Marketing Interiors by ES, a boutique marketing studio for interior designers & the home industry, to share the first steps interior designers should take on Pinterest to boost visibility. We also asked her if she sees Pinterest driving more leads and new clients for interior designers.
Here's what she said:
Do interior designers get clients directly from Pinterest?
Potential clients don’t typically book directly through Pinterest. Instead, Pinterest serves as a powerful visibility tool that drives traffic to your website, making it easier for people to discover your services. That increased exposure often leads to inquiries and bookings, but those conversions usually happen off-platform.
For example, most of the clients I work with who use both Instagram and Pinterest end up seeing more website clicks from Google and Pinterest than from Instagram. That’s because their Pinterest content is keyword-optimized and publicly indexed, so it can appear not just in Pinterest search results but in Google search results too. A single Pin can drive traffic from both platforms, boosting overall discoverability and improving search engine presence in the process.
What are the first steps interior designers should take on Pinterest to boost visibility?
Pinterest isn’t just a platform for inspiration; it’s a search engine, like Google. But instead of ranking websites, it ranks pins. That means when someone types in “neutral living room inspiration” or “art deco entryway,” your work can show up. And once it does, you can leverage that visibility to achieve your business goals.
A strategic Pinterest presence can drive Instagram follows, website traffic, TikTok views, LinkedIn connections, email sign-ups, and even direct inquiries through your contact form. When done right, Pinterest fuels visibility across your entire online presence.
Step 01. Create a Business Account and Optimize It for SEO
Start with a business account. Use your business name, location, and a keyword-rich bio that clearly communicates who you are and what you offer. Add a link to your website and make sure it’s claimed to verify ownership (simple instructions here). This offers several benefits: enhanced analytics, having the Pinterest profile picture appear alongside Pins (which increases trustworthiness), improved SEO, and consequently greater visibility.
Think of your Pinterest profile like your digital storefront. It should be clean, on-brand, and easy to understand. Pinterest also reads the text on your profile to serve your content in search results, so optimize with intention using strong SEO keywords your ideal clients would search.
Step 02. Create Boards That Reflect Your Services and Signature Style
Your boards should act like a portfolio meets services menu. For example, if you specialize in organic modern kitchens or timeless Southern design, create boards with those themes. Use keywords in your board titles and descriptions to help them show up in search.
Each board is a chance to show the breadth of your aesthetic and should include a mix of your own work and high-quality pins that align with your brand. SEO matters here too: include searchable terms in both board titles and descriptions.
Step 03. Curate by Repinning Content That Aligns With Your Brand
Pinterest favors active users who pin regularly and thoughtfully. Repinning high-quality content from others not only keeps your feed active but also shows the algorithm what your niche is.
Look for pins that reflect your brand’s aesthetic. Think of repinning like curating a digital mood board for your ideal client. Add keyword-rich descriptions when saving pins to boost search visibility.
Step 04. Pin Consistently to Stay Visible
Pinterest rewards consistency AND fresh content. I pin daily for my interior designer clients (usually 7–25 pins per day), mixing their original content with high-quality repins that align with their aesthetic and niche.
This consistent pinning tells the algorithm you’re active and engaged, which boosts visibility and increases the chances of being seen by the right audience.
Step 05. Make Every Click Count
Make sure every one of your pins links to something purposeful: a blog post, service page, portfolio, or inquiry form. There’s nothing worse than clicking on a beautiful pin and landing on a broken or irrelevant page.
Pinterest isn’t just for inspiration; it’s a bridge to your business. The more intentional your links, the more likely you’ll attract the right people.
Not Ready to Hire a Pinterest Manager Yet? Start Here.
If you’re not quite ready to invest in professional Pinterest management, here are two foundational steps you can take now to set yourself up for success:
Organize your visuals – Gather and label your best project photos, renderings, and client presentations. Group them by project and format so they’re ready to use when you need them.
Prioritize professional photography – One well-planned shoot can fuel months (and years on Pinterest) of content. Be sure to capture not just the finished spaces, but also team portraits and behind-the-scenes moments. These human elements build trust and connection with your audience.
These simple actions create a strong base so that when you are ready to grow, you’ll already have the assets to do it well.
About the Author
Emanuela Schneider is the founder of Marketing Interiors by ES, a boutique marketing studio for interior designers & the home industry. From strategy to full management, she helps clients increase visibility, attract their ideal audience, and grow their businesses through intentional marketing across Instagram, Pinterest, email, blogs, LinkedIn, and TikTok.
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