A woman with blonde hair wearing a gray plaid blazer. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

|

ACTIONABLE BUSINESS STRATEGIES

I

ARTICLES PUBLISHED WEEKLY

|

EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I ARTICLES PUBLISHED WEEKLY | EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

Welcome to The DTS Files for Interior Designers

Business analysis, advice, CLIENT INSIGHTS and field notes for interior designers

The DTS Files is a library of expert insights for interior designers who want to work in a more streamlined, efficient way. Articles are based on real-world consulting experience, strategies I've personally implemented in design businesses across the US and Canada, and a perspective most business educators can't offer: I've been on both sides of the table, as a business consultant and as a luxury design client. Read more below.

A woman with blonde hair sitting at a white desk, typing on a silver laptop in a bright room with minimal decor. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Categories in script font. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
SYSTEMS & OPS, PERSONAL Katie McFarlan SYSTEMS & OPS, PERSONAL Katie McFarlan

What I’m Saying Goodbye to in 2026 (and a look back at 2025)

2025 will be a milestone year for me, God willing, because it is the year I will turn the same age my dad was when he lost his very short battle with cancer. 

He died when I was 17, and back then, 44 seemed SO old. My dad owned a popular restaurant and catering business and a beautiful home, had five kids, was happily married to my mom, and was a powerful, charismatic presence. 

Now, as I approach the same age, I realize just how young he was and how his life was really just beginning. 

Losing him at such a young age has given me a unique perspective on how precious my time is and has majorly impacted my priorities. It is also why I spend time every Friday reflecting on how I spend my time every single week. 

As I plan for 2025, I reviewed all my notes over the past year and noticed some consistent themes of things I didn’t enjoy or realizations I had that I ignored for MONTHS. 

And this is NOT the year for me to hold onto anything that does not serve me. 

So, in honor of my dad, one of my all-time favorite humans in the entire world and the person who has had the most significant impact on who I am today, here are the 11 things I’m saying BYEEEEE to in 2025. (in no particular order) …

Read More
PRICING, CLIENT EXPERIENCE, PERSONAL, SYSTEMS & OPS Katie McFarlan PRICING, CLIENT EXPERIENCE, PERSONAL, SYSTEMS & OPS Katie McFarlan

Seven Traits of Confident Interior Designers (That Have Nothing to Do with Being Extroverted or Perfect)

They’re not louder. Not flashier. But they’ve built businesses that back them up—and it shows.

In this new article, I’m breaking down the seven specific traits I see time and time again in the most confident interior designers (and how you can work your way toward having them). 

Quiet confidence? Sign.me.up!

Join me inside The DTS Files for insights based on my work with hundreds of interior design businesses.

Read More
SYSTEMS & OPS, PERSONAL Katie McFarlan SYSTEMS & OPS, PERSONAL Katie McFarlan

11 Things I’m Saying Goodbye to in 2025

2025 will be a milestone year for me, God willing, because it is the year I will turn the same age my dad was when he lost his very short battle with cancer. 

He died when I was 17, and back then, 44 seemed SO old. My dad owned a popular restaurant and catering business and a beautiful home, had five kids, was happily married to my mom, and was a powerful, charismatic presence. 

Now, as I approach the same age, I realize just how young he was and how his life was really just beginning. 

Losing him at such a young age has given me a unique perspective on how precious my time is and has majorly impacted my priorities. It is also why I spend time every Friday reflecting on how I spend my time every single week. 

As I plan for 2025, I reviewed all my notes over the past year and noticed some consistent themes of things I didn’t enjoy or realizations I had that I ignored for MONTHS. 

And this is NOT the year for me to hold onto anything that does not serve me. 

So, in honor of my dad, one of my all-time favorite humans in the entire world and the person who has had the most significant impact on who I am today, here are the 11 things I’m saying BYEEEEE to in 2025. (in no particular order) …

Read More
PERSONAL Katie McFarlan PERSONAL Katie McFarlan

Lessons from my 2024 Summer Slowdown

This summer, I worked less on purpose. My team and I intentionally scaled back—no new clients, fewer projects, and a plan to keep things running smoothly while I tapped out for a bit.

I’ve done this before (read about my summer slowdown of 2022 and how to implement a slowdown in your own business), and each time brings its own set of lessons. Some I expected, and others caught me off guard. 

Now that I’m back into the swing of things and have had time to reflect, I want to share what I learned. If you're balancing family, business, personal goals, and trying to stay healthy, I think these takeaways will resonate with you.

Join The DTS Files for my advice and insights.

Read More
PERSONAL, SYSTEMS & OPS, MARKETING Katie McFarlan PERSONAL, SYSTEMS & OPS, MARKETING Katie McFarlan

Takeaways From My 2024 Solo Quarterly Business Retreat

After my restorative and impactful solo business getaway in January, I decided to make it a tradition to get away for a few days every quarter to focus on the business and reset. I just wrapped my second “getaway,” and once again, it was amazing. 

A little backstory before we dive into my takeaways:

Join The DTS Files for my advice and insights.

Read More

HEAR FROM SOME OF OUR READERS:

Text based testimonial for The Weekly Install newsletter written by Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Close-up of an email message with a personal note praising someone's advice and describing client interactions. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Close-up of text expressing gratitude for email marketing content, mentioning opening emails and finding them valuable and interesting. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Screenshot of an email message praising someone's emails and blog posts, encouraging continued good work, signed by Caroline. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
A screenshot of a heartfelt message expressing love for emails and tips, thanking the recipient for their valuable content. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Screenshot of an email message addressed to Katie McFarlan, dated October 5, 2023, at 9:36 AM, discussing interior design resources. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Screenshot of a message from Lis expressing gratitude for sharing wealth of knowledge, mentioning following on Pinterest, and wishing a blessed day with a red heart emoji. Katie McFarlan Dakota Design Company Premium Client Process templates for Inte

Looking for help with pricing?

A woman in a white blouse and beige pants sitting at a round wooden table holding notebooks, with a guide titled 'The Complete Guide to Pricing Your Design Services' overlaid on the image. Dakota Design Company Premium Client Process Templates

PRICING PLAYBOOK for INTERIOR DESIGNERS

Start with The Complete Guide to Pricing Your Design Services

Learn the most common pricing models used by interior designers, where each works best, and how to spot the signs that your current pricing structure needs to change.

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Need the documents behind a streamlined process?

The Design Library includes the client-facing investment guides, proposal templates, welcome guides, SOPs, questionnaires, contracts, and business tools we use and recommend for interior design firms.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Close-up of a woman wearing a white shirt and a gold necklace, holding a hardcover book. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

SHOP WORKSHOPS & TRAININGS

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. The Workroom houses our focused trainings for interior designers on pricing, construction, service structure, business operations, and other areas we teach inside design firms

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
A beige hardcover book with a textured cover sits on a stone table, with a blurred white cushioned headboard and bed in the background. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

JOIN 19,000+ DESIGNERS EVERY FRIDAY

Logo of 'The Weekly Install' by Dakota Design Co. Katie McFarlan Best Newsletter and Premium Client Process templates for Interior Designers
A woman with long wavy brown hair sitting at a white desk, looking at printed papers with some photographs, a laptop, and stacked books. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
A digital newsletter titled 'The Weekly Install' displayed on a smartphone screen, featuring a flat lay photo of a round beige table with an open book.Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

Proven strategies and tools to streamline and elevate your interior design business.