Lessons from my 2022 Summer Slowdown
What I Learned from My Summer Slowdown—And How It Made My Business More Profitable
When I started my business, I thought success meant saying yes to everything, working 24/7, and pushing through burnout. Over time, I learned that real success comes from strategic decisions—like intentionally slowing down.
Every year, I step back, reduce my client load, increase my profitability, and focus on big-picture growth. And every year, it reinforces what I already know: working less (when done right) doesn’t hurt your business—it makes it stronger.
Inside The DTS Files, I’m sharing:
How reducing my 1:1 client work actually made me more profitable.
Why I restructured my services—and what I learned in the process.
The business strategy behind stepping away (and why more designers should do it).
How I used this time to increase my audience, refine my marketing, and make my company more scalable.
If you’re serious about building a business that works for you (not the other way around), this is a must-read. Join The DTS Files for my full breakdown.
