A woman with blonde hair wearing a gray plaid blazer. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

|

ACTIONABLE BUSINESS STRATEGIES

I

ARTICLES PUBLISHED WEEKLY

|

EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I ARTICLES PUBLISHED WEEKLY | EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

Welcome to The DTS Files for Interior Designers

Business analysis, advice, CLIENT INSIGHTS and field notes for interior designers

The DTS Files is a library of expert insights for interior designers who want to work in a more streamlined, efficient way. Articles are based on real-world consulting experience, strategies I've personally implemented in design businesses across the US and Canada, and a perspective most business educators can't offer: I've been on both sides of the table, as a business consultant and as a luxury design client. Read more below.

A woman with blonde hair sitting at a white desk, typing on a silver laptop in a bright room with minimal decor. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Categories in script font. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
DEAR DAKOTA, CLIENT EXPERIENCE, CONSTRUCTION Katie McFarlan DEAR DAKOTA, CLIENT EXPERIENCE, CONSTRUCTION Katie McFarlan

How to Compete with Builders That Offer Interior Design Services

We received a great question from an interior designer. 

“When a potential client is working with a builder or GC, how can I compete for that project if the GC offers design services through their company?”

Many larger home-building companies DO employ an interior designer so they can provide design services directly to their home-building clients. Whether it’s for a new build or a remodel, having access to an in-house designer through the builder CAN be a great convenience for clients. 

But typically, the in-house designer's services extend only to items that are part of the build: flooring, paint, light fixtures, cabinets, hardware, plumbing fixtures, etc. By employing an in-house designer, a builder can ensure timely selections and procurement for the items that need to be installed during the build. However, in some rarer cases, these in-house designers may also offer services to assist homeowners in selecting furniture, window treatments, wall coverings, and decorative accessories—the items added to the home after construction is complete. 

In either case, but particularly the latter one, it may be difficult for an independent interior designer to compete for that client’s business. But, it just may be the case that a home-building or home-remodeling client can get a wider and more complete range of design services if they hire their own interior designer rather than work with the GC’s in-house designer. And, an independent interior designer may be better positioned to provide greater scrutiny, oversight, and personal attention to the client’s project than one aligned with the builder. 

But how can an interior designer communicate those benefits to the client?

Want to unlock the full post to get my advice? Subscribe to The DTS Files or log in to your account.

Read More
SYSTEMS & OPS, DEAR DAKOTA, CONSTRUCTION Katie McFarlan SYSTEMS & OPS, DEAR DAKOTA, CONSTRUCTION Katie McFarlan

Dear Dakota: Should Interior Designers Create Construction Documents?

Recently, we offered a brand new training on how to create and format construction documents and spec books. If you missed it, be sure to add your name to the waitlist here to know when we’re hosting it live again..

In the live training, we covered:

  • Industry standards for formatting CD sheets, and numbering and sequencing sheets within a construction document set

  • Utilizing recognized drafting symbology appropriately, and ways to format construction and fabrication notes on construction drawings

  • Standard formatting for plans, elevations, sections, and detail drawings, and how to cross-reference related drawings between sheets in a CD set

  • How to distribute appropriate materials and finish information between schedules on a CD sheet, and within a Spec book

  • The most thorough and efficient ways to format information and links within a spec book

  • How to document your process and standards for CD and spec production so you can more easily outsource that work

One designer who attended the training provided this feedback:

“The level of detail discussed in this training was 🔥. I had no idea an interior designer should be producing documents at the same level as an architect. I earned a certificate in interior design, so none of this was ever taught. I am thankful that my eyes have been opened to what I should really be doing.”

We thought this was a great opportunity to discuss the differentiation between an architect’s role and an interior designer’s role, and the competencies an interior designer should have regarding construction documentation. 

Join me inside The DTS Files for insights based on my work with hundreds of interior design businesses.

Read More
THE DESIGN BRIEF, CONSTRUCTION Katie McFarlan THE DESIGN BRIEF, CONSTRUCTION Katie McFarlan

The Design Brief® | Construction Milestones that Require Interior Designer Signoff

Interior designers are well aware that completing all design decisions and documentation does not equate to the end of design effort for any given project. During actual construction, implementation, and installation, an interior designer remains actively involved in decisions, troubleshooting, coordination, and client communications. This phase is referred to as Construction Administration in the industry. 

Interior design projects range from those that involve construction (for which a building permit is required) to those that involve placement of furnishings only. Between major construction projects—such as a new home build or a major remodel to an existing home—and projects that involve new furniture pieces only, there is a whole range of different scopes. Here, we are talking about interior design projects that involve construction activities, which could include significant construction or just new finishes, cabinetry, or millwork, regardless of whether a building permit is needed. 

So, at what milestones during a residential construction project is it critical that an interior designer make a site visit to review completed work and provide approvals? 

Join The DTS Files for my advice and insights.

Read More
THE DESIGN BRIEF, CONSTRUCTION Katie McFarlan THE DESIGN BRIEF, CONSTRUCTION Katie McFarlan

The Design Brief® | What’s New In Residential Building Codes For Single-Family Homes in 2024

Residential building codes can be a daunting topic for interior designers. They are complex, lengthy, and written in legalese. But interior designers shouldn’t feel apprehensive about having a thorough understanding of the codes pertaining to single-family residences. 

Our first Design Brief will cover basic information about code formatting and application, as well as share the most significant changes that have been made in the last several years.

For a thorough documentation of residential code requirements for specific building features (stairways, fireplaces, electrical outlets, lighting), be sure to check out our Residential Building Codes Handbook.

Building codes are intended to ensure greater safety within the built environment, not to add needless requirements or costs to building construction. In the United States, single-family homes and duplexes are mostly regulated by the International Residential Code(IRC), which is free to access online here. The IRC is in use or adopted in 49 of the 50 states, plus Washington DC, Puerto Rico, and the US Virgin Islands. Wisconsin uses their own hybrid Residential Code, but it is closely based on the IRC. In Canada, codes for housing are covered in Part 9 of the National Building Code of Canada

Any building larger than a single-family or duplex residence is regulated by the more expansive International Building Code and other code publications that regulate mechanical, plumbing, and electrical applications. The IRC is largely comprehensive in that it includes mechanical, electrical, and other considerations for single-family homes and duplexes. However, other code documents and standards are referenced within the text.

Most building codes—including the IRC—are updated every three years to encompass emerging building construction strategies. The current version of the IRC was published in the Spring of 2024, with upcoming versions scheduled for 2027, 2030, 2033, and so on. However, each individual municipality (city or township) can choose which version they adopt and when, provided they are utilizing codes published within the previous ten years. Check with the municipality’s building department website (where the project home is located) to verify which version is being enforced. 

Several notable changes have been made to the IRC in the last few years, which are summarized in this article. 

Read More

Dear Dakota | Streamline the End of Renovation Projects and Increase Client Satisfaction

Dear Dakota, 

Do you have tips for managing the not-quite-end of a renovation project? This is when things start to unravel. Clients get anxious and start to micromanage because they're exhausted and overwhelmed. It's not a pleasant experience for anyone involved

Join The DTS Files for my advice and insights.

Read More

HEAR FROM SOME OF OUR READERS:

Text based testimonial for The Weekly Install newsletter written by Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Close-up of an email message with a personal note praising someone's advice and describing client interactions. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Close-up of text expressing gratitude for email marketing content, mentioning opening emails and finding them valuable and interesting. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Screenshot of an email message praising someone's emails and blog posts, encouraging continued good work, signed by Caroline. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
A screenshot of a heartfelt message expressing love for emails and tips, thanking the recipient for their valuable content. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Screenshot of an email message addressed to Katie McFarlan, dated October 5, 2023, at 9:36 AM, discussing interior design resources. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Screenshot of a message from Lis expressing gratitude for sharing wealth of knowledge, mentioning following on Pinterest, and wishing a blessed day with a red heart emoji. Katie McFarlan Dakota Design Company Premium Client Process templates for Inte

Looking for help with pricing?

A woman in a white blouse and beige pants sitting at a round wooden table holding notebooks, with a guide titled 'The Complete Guide to Pricing Your Design Services' overlaid on the image. Dakota Design Company Premium Client Process Templates

PRICING PLAYBOOK for INTERIOR DESIGNERS

Start with The Complete Guide to Pricing Your Design Services

Learn the most common pricing models used by interior designers, where each works best, and how to spot the signs that your current pricing structure needs to change.

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Need the documents behind a streamlined process?

The Design Library includes the client-facing investment guides, proposal templates, welcome guides, SOPs, questionnaires, contracts, and business tools we use and recommend for interior design firms.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Close-up of a woman wearing a white shirt and a gold necklace, holding a hardcover book. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

SHOP WORKSHOPS & TRAININGS

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. The Workroom houses our focused trainings for interior designers on pricing, construction, service structure, business operations, and other areas we teach inside design firms

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
A beige hardcover book with a textured cover sits on a stone table, with a blurred white cushioned headboard and bed in the background. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

JOIN 19,000+ DESIGNERS EVERY FRIDAY

Logo of 'The Weekly Install' by Dakota Design Co. Katie McFarlan Best Newsletter and Premium Client Process templates for Interior Designers
A woman with long wavy brown hair sitting at a white desk, looking at printed papers with some photographs, a laptop, and stacked books. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
A digital newsletter titled 'The Weekly Install' displayed on a smartphone screen, featuring a flat lay photo of a round beige table with an open book.Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

Proven strategies and tools to streamline and elevate your interior design business.