Fifteen Ways to Grow Your Interior Design Business Without Instagram

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If you’ve been posting on Instagram with little success generating new business, OR you’re finding that being on Instagram is taking a toll on your mental health, it might be time to consider some new ways to market and grow your interior design business. 

Don’t get me wrong. I have clients with a solid marketing strategy for Instagram who book clients from the platform, generate revenue, and expand their reach. 

But, I often find that when our interior design clients rely SOLELY on Instagram as their key “marketing strategy” (and you know I adore you, but Instagram is a social platform, not a marketing strategy), they often experience a great deal of frustration. Not to mention, many don’t stop to consider whether their ideal clients are even on Instagram at all (many aren’t!).

So, if you’re an interior designer and your clients aren’t on Instagram, OR you’re tired of the algorithm, don’t want to do reels (which is what the platform has been prioritizing for almost four years), or go into a dark headspace anytime you’re on the app, then this article is for you.

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Why Interior Designers Who Follow Up Book More Clients (Without Feeling Salesy)

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What I’d Do Differently If I Were Starting My Business Today