The Best Software for a Luxury Interior Design Client Experience
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As an interior designer, your clients expect a high level of service, attention to detail, and a seamless experience from start to finish. After years of working with luxury interior designers and wedding planners to elevate their client experience, I’ve put together a list of my favorite software to help you provide a luxury client experience that feels seamless, polished, and professional.
These tools are designed to streamline your workflow, proactively communicate, automate tasks, and help you surprise and delight your clients every step of the way. Here’s a breakdown of my must-have software for interior designers who want to create an elevated, high-end experience.
Asana for Interior Designers: Stay Organized and On Top of Every Detail
As I always say, if you want to create a seamless luxury client experience, you have to start with your process.
And the best place to document your interior design process, in my opinion, is Asana.
Asana is our favorite project management tool (compared to the ones we’ve worked in: Clickup, Basecamp, and Trello). Asana allows you to map out your entire design process, ensuring that no detail is overlooked. You can set up repeatable processes and tasks, assign them to team members, and track progress in real-time, so nothing falls through the cracks. <— this means you can offer a more streamlined AND efficient process (no billing your client more time than needed because your behind the scenes are a disorganized mess).
When your backend is buttoned up, your clients will feel that attention to detail.
👉 Read how to organize your interior design business with Asana.
HoneyBook for Interior Designers: Simplify Proposals, Contracts, and Client Communication
HoneyBook is our favorite user-friendly CRM for streamlining your client’s experience with your company from inquiry to offboarding. It’s designed to make your proposal, contract, and scheduling processes seamless and professional. HoneyBook allows you to automate processes while keeping everything beautiful and on-brand. You can send personalized onboarding, waitlist, and offboarding emails, schedule appointments, and get client feedback—all with a click of a button.
👉 Read our side-by-side comparison of HoneyBook and Dubsado.
👉 Save on your first year of HoneyBook.
👉 Grab our Honeybook Smartfile Proposal Template for Interior Designers here.
Loom for Interior Designers: Add Personal Touches to Client Communication
Loom is one of my hands-down favorite business tools for creating personalized video messages that add a high-touch, human element to your client experience. Whether you’re sending a proposal, welcoming a new client, explaining a complex design concept, sending a design presentation, or just checking in during quieter phases of the project, Loom allows you to deliver information in a clear, engaging way. It’s especially effective for luxury interior designers who want to keep clients feeling connected throughout the process.
👉 Read this post for more tips on how to elevate your client experience with Loom.
Squarespace for Interior Designers: Create On Brand Client Touchpoints (and show up in search!)
For interior designers, having a professional, on-brand website is a non-negotiable—and Squarespace makes that simple. And, it’s also pretty important that people can find you when they type “interior designer in ‘your city and state’” into the Google search bar.
Squarespace’s SEO is clear cut and easy to update (anyone who tells you SEO is some mystical, magical, elusive task is (sorry) trying to pull one over on you.
Once you’ve got your SEO up and working to bring in ideal clients, you can then take advantage of Squarespace’s hidden pages to create private, client-only spaces where you can deliver welcome guides, feedback forms, and thank-you messages. You can also use it to share what to expect guides and other branded materials in a polished, interactive way that feels custom and personalized. With its user-friendly interface (noticing a trend here? I like easy, intuitive software!), Squarespace lets you maintain a luxury-level aesthetic throughout your client experience.
👉 Read this post for an example of how to elevate your contact form with Squarespace.
Zapier for Interior Designers: Automate Admin Tasks and Free Up Time
Zapier is our ‘little engine that could’, working quietly behind the scenes day in and day out. Zapier (rhymes with happier) is a tool that triggers automations between software programs. So, for example, when something happens in X, this should happen in Y. Talk about CRAZY time savings on admin tasks, plus a way to make things happen much more quickly (which is ALWAYS good for the client experience). A few ways interior designers can use Zapier are to create Google Drive folders for new clients, add tasks to Asana, notify their team of new bookings, add clients to their email list or time-tracking tools, and SO MUCH MORE. By automating these admin tasks, you can focus more on delivering a luxury client experience and less on the back-end work.
Acuity for Interior Designers: Easy Appointment Scheduling
If you aren’t quite ready to dive into a CRM like HoneyBook, then you absolutely should have SOMETHING in place to automate and streamline appointment bookings, confirmations, and reminder emails. Acuity is hands down our favorite. In fact, we like it better than the HoneyBook scheduler and have kept both programs running side by side for several years. You can customize all the emails that go out based on the appointment booked, you can collect payment (perfect for consults), and send questionnaires as well. Spend a few extra minutes setting up your confirmation and reminder emails, and let Acuity act as your personal assistant for as little as $16/month.
👉 Read this post to learn 11 time management tips for interior designers.
Best Software for Interior Design Presentations
It’s all about creating a design process that’s efficient, sensible, and enjoyable - and the most climactic moment of all is when your client sees their design presentation for the first time. You want to provide the highest quality design presentation possible so your client can clearly see and understand your vision for their space, and you also want to minimize the number of hours you or your team sit at a computer creating it! So, the choice of software for interior design presentations is key in streamlining this part of each project and ensuring a whole-hearted “WE LOVE IT! APPROVED!” from your clients. With so many software programs available to interior designers, it’s important to choose the right one based on the types of presentation drawings you typically produce and your comfort level with each platform.
👉 Head over to this post, written by our in-house interior design professor, for a deep dive on the best software for interior design presentations and what type of designer and presentation they are best for. We dive into AutoCAD, Chief Architect, Sketchup Pro, Revit, 2020 Design, and more!
Additional Resources for Designing an Elevated Interior Design Client Experience
Asana Workshop: Learn how to run your interior design business seamlessly using Asana
Full Service Client Experience Templates for Interior Designers
Design Day Client Experience Templates for Interior Designers
Construction Design Client Experience Templates for Interior Designers
Paid Design Advice Consultation Templates for Interior Designers
The Weekly Install® - our complimentary digital publication for interior designers with tips & industry insights for building a profitable, sustainable business

