Is Your Interior Design Business Turning Away Luxury Clients? Here’s Why

Just about every interior designer I work with says the same thing:

They want bigger and better projects.

Why? Because bigger and better projects mean they can take on fewer clients while charging more for each one.

Win-win. The designer isn’t spread so thin, and they can focus on delivering a high-touch, elevated experience for the projects in their pipeline. Plus, larger projects often yield more opportunities for professional photography—and when you have more rooms to showcase, editors are more likely to feature your work in a home tour.

This kind of exposure creates a snowball effect: more traffic, more inquiries, more press, and ultimately, more opportunities.

So, I get it—landing bigger and better projects is the ultimate flex.

But for many designers, it’s just not happening. Instead, they’re stuck attracting bad-fit clients and projects that don’t align with their goals.

So, what gives?

After working with interior designers for over eight years (from those just starting out to those generating multiple millions in revenue annually) and running my own luxury wedding and event planning company, I’ve learned a lot about what attracts luxury clients—and what sends them running the other way.

Before we dive in, keep this in mind:

I’m talking about attracting luxury clients, NOT booking them.

If you can’t seem to get luxury clients to even reach out to you, chances are, one or more of the eleven reasons below are to blame: