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The DTS Files is a premium content hub for interior designers who want to grow their businesses with expert-backed strategies, real-world consulting insights, and proven frameworks.

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ACTIONABLE BUSINESS STRATEGIES

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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY

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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

CLIENT EXPERIENCE, SYSTEMS & OPS, PERSONAL Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS, PERSONAL Katie McFarlan

What I’d Do Differently If I Were Starting My Business Today

Starting your own business—especially as a first-time entrepreneur—can feel like navigating in the dark. No roadmap, no guarantees, just you, your ideas, and a whole lot of trial and error.

As a two-time business owner, I’ve been through it all: the unnecessary investments, the branding that came too early, the fear of charging too much, and the game-changing decisions that led to real success.

In this post, I’m sharing the most important lessons I’ve learned—the ones that will save you time, money, and stress as you build your business. You’ll learn:

  • What your number #1 focus should be from day one

  • The investment most new designers are excited to make, but SHOULDN’T (yet)

  • The single most important hire I made early on that changed everything

  • How to trust yourself and take fast action—even when you’re scared

  • The one thing you must define before making any big decisions in your business

If you’re launching or growing your design business and want to build it the right way from the start, this is for you. Read the full post based on my experience working in the luxury services industry since 2007. Join The DTS Files today.

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan
Preview

The Low-Down on Interior Design Professional Organizations like ASID, IIDA, IDS, NKBA, and IFDA

If you’re considering joining a professional membership organization that serves interior designers and supports the industry, it’s important to ensure that the organization is a good fit for you and your business, so the membership dues are a worthwhile investment. Additionally, all the organizations I’m highlighting below are very welcoming, provide ample opportunities to expand your horizons, and help to form social connections with like-minded people—always a plus!

Join The DTS Files for my advice and insights.

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SYSTEMS & OPS, CLIENT EXPERIENCE, MARKETING, PRICING Katie McFarlan SYSTEMS & OPS, CLIENT EXPERIENCE, MARKETING, PRICING Katie McFarlan

Working All the Time but Not Making Money? Here’s Why.

Nothing will lead to burnout faster than working all the time but barely turning a profit. If you feel like you’re constantly in motion but your bank account doesn’t reflect your effort, it’s time to take a hard look at what’s really happening inside your business.

The reality? It’s not just about working harder—it’s about working smarter. And for many interior designers, the reason they’re struggling to make money comes down to five key issues.

Inside this post, I’m breaking down:

  • The hidden inefficiencies that are eating up your time and profits

  • The biggest pricing mistakes designers make (and why your rates might be too low)

  • How your marketing and client process could be attracting the wrong clients

  • Why your overhead might be quietly killing your profits

  • The first thing you need to fix to stop the cycle of overwork and under-earning

If you’re tired of working 24/7 and still feeling stretched thin, this article will help you pinpoint exactly what’s holding you back—and what to do next. Join The DTS Files for my advice.

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SYSTEMS & OPS, CLIENT EXPERIENCE, MARKETING Katie McFarlan SYSTEMS & OPS, CLIENT EXPERIENCE, MARKETING Katie McFarlan

How You Can Work Less and Charge More by Incorporating Software into Your Client Experience

What if you could attract better clients, increase your fees, and reduce your overwhelm—just by making a few simple tweaks to how you run your business?

The truth is, inefficiencies in your scheduling, communication, and client experience could be costing you time, money, and credibility. And your potential clients? They notice.

In this post, I’ll walk you through:

  • The #1 mistake slowing down your business (that most designers don’t even realize they’re making)

  • How a $10/month software can immediately elevate your client experience (and let you charge MORE)

  • Why efficiency = luxury (and how to position it in your pricing and marketing)

If you’re tired of juggling manual scheduling, endless back-and-forth emails, and clunky client communication, it's time to make a change.

Join The DTS Files to unlock full access to my advice and insights.

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SYSTEMS & OPS Katie McFarlan SYSTEMS & OPS Katie McFarlan

Sales Tax Basics for Interior Designers and How To Get Set Up to Sell Trade

Now, this may be old hat for many of you, but if you have a newly established business or have been hesitant to sell trade because of the fear of sales tax, this post is for you!

If part of your revenue comes from the re-sale of goods (whether it be furniture, fabric, accessories, or cabinets and countertops), and you purchase those items from a to-the-trade vendor at net pricing, then everything in this post is critically important to you. 

Sales tax (that we all pay every time we go shopping) is paid by the end-user of goods or merchandise. When you—as a designer—purchase goods and sell them to your clients, those clients are the end-user (not you) and therefore must pay sales tax to the state and sometimes also to a local jurisdiction (county or city) tax collecting agency. You collect the sales tax from the client and remit it to the state. 

Let’s talk about three parts of this process:

  1. Purchasing from a to-the-trade vendor.

  2. Selling goods to the client (the end-user) and collecting sales tax.

  3. Paying that sales tax to the state and local tax collecting agencies.

    Join The DTS Files to unlock the full article (and mini lesson!).

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SYSTEMS & OPS, MARKETING, PRICING Katie McFarlan SYSTEMS & OPS, MARKETING, PRICING Katie McFarlan

Signs it’s Time to Raise Your Rates as an Interior Designer

Is It Time to Raise Your Rates? Here’s How to Know

Most interior designers are undercharging for their expertise, and chances are, you might be too.

If you haven’t raised your rates in the last year, are constantly booked out, or find yourself working nonstop yet barely profitable, it’s time to take a serious look at your pricing structure.

In this exclusive post, I’m breaking down the 11 signs that you’re overdue for a rate increase, plus:

  • The mindset shifts you need to confidently charge more

  • How to position your pricing to attract higher-end clients

  • Why most designers struggle with pricing (and how to stop leaving money on the table)

  • The key mistakes designers make when raising their rates—and how to avoid them

Your pricing directly impacts your workload, client quality, and overall business sustainability. If you're feeling burned out, frustrated, or constantly negotiating your fees, this post will show you exactly how to raise your rates the right way—without fear or second-guessing yourself.

Join The DTS Files for my advice and insights.

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

What is a Receiving Warehouse, and Why your Interior Design Business Needs One

Receiving fees, storage, white glove delivery, assembly, inspection, EEK! What does this all mean?

For some of our interior designer clients, the thought of finding and using a receiver is enough to make them not want to deal with buying and selling goods. But once you have a good receiver, it can make all the difference in your ability to source custom items, generate revenue from product sales, and have the ability to control the end result for those magazine worthy images. 

But how does a receiver even work? Who pays for it? Can you ship stuff direct?

Join The DTS Files for my advice and insights.

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ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS

My strategies have shaped the way thousands of interior designers and luxury service providers do business.

Inside The DTS Files, you’re getting the original insights straight from the source—tested, refined, and backed by my experience working with 100+ design firms.

And because this is a members-only space, I can go deeper than ever before—sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

HEAR FROM SOME OF OUR MEMBERS:

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PRICING PLAYBOOK for INTERIOR DESIGNERS

The Complete Guide to Pricing Your Design Services

Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:

  • the six most common pricing models for designers

  • who each one is best for, and

  • how to know if your pricing model is broken

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.

The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:

✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.

What took me years to refine can be in your inbox in minutes.

*for interior designers only, not interior design business coaches, consultants, mentors, strategists.

SHOP WORKSHOPS & TRAININGS

Learn from my team (comprised of industry experts and educators) and me all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school!

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.

On-demand trainings for your busy schedule.

*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

JOIN 16,000 DESIGNERS EVERY FRIDAY

Proven strategies and tools to streamline and elevate your interior design business.

COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS

Feeling stretched thin in your design business?

You’re busy—but is your business actually working for you? If you’re constantly putting out fires and second-guessing what to focus on next, this 2-minute quiz will show you exactly where to start.