Have you ever been in a position where you knew you should decline a potential interior design project but weren't sure how to do it? Maybe you didn't have capacity, the project wasn't in your wheelhouse, the budget was too small, or your personalities clashed.

Or, maybe your instincts were telling you to RUN and you couldn't quite put your finger on what was off.

As a business owner in ANY industry, saying no and turning away business can be scary. However, I've found it's often MORE costly and damaging to your reputation in the long run when you say YES to projects that aren't a good fit. 

In this article, I'll share a few tips for turning down potential clients (and some simple ways to prevent bad-fit clients from making it past step one in your inquiry process).

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When determining how to price your residential interior design services, it’s important to understand the various pricing structures out there so you can choose the one that will work best for YOU.

In addition, there are other factors to consider like your location, your marketing, your experience level, whether you are sourcing retail vs. trade furnishings, your clients, your scopes, your client experience, your team, and so on.

While every designer I’ve worked with since 2017 prices a little bit differently, I’ve definitely seen consistent ranges among the most popular methods, as well as what I believe to be the pros and cons of each. 

*As a side note: my expertise lies in residential interior design businesses, not commercial, so keep that in mind as you read this post if you’re a commercial designer.

Six Pricing Models for Residential Interior Designers …

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Dear Dakota,

Should I give friends and family a discount? If so, how should I structure it so I don’t get burned?

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I see a lot of designers who put this question on their contact form…and I think it’s a bad idea. You miss out on SO MUCH GOOD INFO and the ability to instantly determine whether a client will be a good fit. Not to mention you’re just clogging up your contact form when the goal is to make it as easy as possible for someone to submit an inquiry.

The question to ask on the phone (not in your contact form):

As much as we want to stop it, we are getting busier and busier. Our attention spans are getting shorter. Our need for instant gratification is growing by the minute (thanks Amazon Prime, Reels and Tiktok videos, smartphones, etc.). 

People’s expectations are changing and they value convenience and ease. COVID forced a lot of this on businesses, and many companies grew because of offering online services, curbside pickup, and alternate delivery methods. ← so much so that they are now changing their business models entirely. 

So what does this mean for your interior design business? 

Dear Dakota,

I presented the final design to my client along with the invoices for their rooms and they balked that there was no discount. I don't offer discounts or market anything about discounts. What do I do, and how do I prevent this from ever happening again?

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The client experience is so much more than cards and gifts. (LuAnn Nigara and I talked about this here when I was first on her podcast). Your client experience starts the second someone lands on your website. They are experiencing your company and what it's like to work with you, whether you are there with them or not. 

So how do you make sure they start off on the right foot?

Make sure your website isn't turning people off or sending people away.

An oldie but goodie! Although it may have come from necessity, Zoom meetings are sticking around for good.

For us, being a remote team who works with clients completely virtually, Zoom has been a great tool for our kick-off meetings, tech calls, and team meetings.

For our designers, we see them incorporating virtual meetings into their process to create efficiency and streamline the decision making process. It’s also a huge part of the process for our designers that provide a virtual or e-design service. 

There’s just something so much more personal about meeting face to face, rather than just a phone call. 

So, if you want to look better during Zoom meetings, they have a filter for that.