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ACTIONABLE BUSINESS STRATEGIES

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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY

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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

SYSTEMS & OPS, CLIENT EXPERIENCE, MARKETING Katie McFarlan SYSTEMS & OPS, CLIENT EXPERIENCE, MARKETING Katie McFarlan
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Top 10 Blog Posts of 2023 for Interior Designers

In 2023, my team and I wrote 89 blog posts for interior designers (this one makes it 90), doubling our total from last year! There is nothing we enjoy more than sharing our insights and helping designers improve their business operations and client experience. Today, I’m sharing the top ten blog posts for interior designers from this year, plus the blog posts I enjoyed writing the most.

Thank YOU for being here and for reading my blog, The Weekly Install, and my Instagram posts

So, without further ado, here are the TOP 10 BLOG POSTS FOR INTERIOR DESIGNERS from 2023.

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CLIENT EXPERIENCE, DEAR DAKOTA, PRICING Katie McFarlan CLIENT EXPERIENCE, DEAR DAKOTA, PRICING Katie McFarlan

Dear Dakota | How Interior Designers Can Calculate A Flat Rate for Freight, Receiving and White Glove Delivery Fees

Dear Dakota,

Our clients feel nickel and dimed paying for freight, receiving, storage, and white glove delivery. I want to consolidate these costs and collect them when invoicing for the product. How do I calculate what this number should be?

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

HORROR STORIES: Nightmare Client Experience Situations From Interior Designers

This topic was inspired by a recent Squarespace Circle member email. They shared an article about “nightmare website stories,” and I was immediately inspired to do a spin-off for interior designers about nightmare client experience stories.

You know the interior design client experience is my all-time favorite topic, and since this IS the scariest time of the year, I’ve pulled together a few of the most horrific stories our interior designer clients have shared with me and my team over the years to share with you. Bonus - with each “scary” situation, you’ll get tips for handling them and (most importantly) preventing them so they NEVER happen to you.

Ready for some full body chills? Let’s go!

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

What Interior Designers Wish They Had Known When They Started Their Business

A recent discussion among several experienced interior design business owners during a group consulting call led to a reflection about things designers wished they had known earlier on in their careers. 

We all get wiser as we move along life’s journey, and everyone can probably relate to the wish that — had they just had greater insights earlier on — they could have saved themselves significant frustration, anxiety, sleepless nights, or even embarrassment. 

So, we wondered, what do interior designers specifically wish they had known sooner to avoid some professional and personal anguish. We asked designers via The Weekly Install® “What is something you know NOW that you wish you knew when you started your business?” and are so excited to share their responses. (All confidential information has been removed.)

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Dear Dakota | How Should Interior Designers Handle Post Installation Furniture Damages?

Dear Dakota,

What’s the best practice for handling requests from clients about furniture that shows wear and tear or gets damaged after a period of time from regular use after they’ve moved in and the project is finished? Seems our clients expect that everything we source should be durable, and if it’s not, we should address the issues no matter how long it’s been.

On the one hand, I understand the frustration that some pieces aren’t as durable, but on the other hand, the less durable pieces are often the ones that were sourced with budget in mind (per client's request) - so they are not custom pieces, and not manufactured with high-quality finishes. So it is not surprising that these issues come up.

Our contract states we are not responsible for quality defects, but clients still view us as being on the hook since we chose these items for them. However, we want to preserve the relationship so we often submit the claims to our vendors. Some will gladly send replacements, but others won't. I want our clients to have a good experience and love everything we choose for them - so I try to make sure even the budget items last - but there has to be a better way to move forward - I can't be on the hook forever.

I don't know how to tell my clients they can't expect me to be there forever to help replace items without paying me for the time.

I'd love to hear your insights.

Join The DTS Files for my advice and insights.

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ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS

My strategies have shaped the way thousands of interior designers and luxury service providers do business.

Inside The DTS Files, you’re getting the original insights straight from the source—tested, refined, and backed by my experience working with 100+ design firms.

And because this is a members-only space, I can go deeper than ever before—sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

HEAR FROM SOME OF OUR MEMBERS:

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PRICING PLAYBOOK for INTERIOR DESIGNERS

The Complete Guide to Pricing Your Design Services

Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:

  • the six most common pricing models for designers

  • who each one is best for, and

  • how to know if your pricing model is broken

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.

The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:

✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.

What took me years to refine can be in your inbox in minutes.

*for interior designers only, not interior design business coaches, consultants, mentors, strategists.

SHOP WORKSHOPS & TRAININGS

Learn from my team (comprised of industry experts and educators) and me all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school!

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.

On-demand trainings for your busy schedule.

*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

JOIN 16,000 DESIGNERS EVERY FRIDAY

Proven strategies and tools to streamline and elevate your interior design business.

COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS

Feeling stretched thin in your design business?

You’re busy—but is your business actually working for you? If you’re constantly putting out fires and second-guessing what to focus on next, this 2-minute quiz will show you exactly where to start.