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The DTS Files is a premium content hub for interior designers who want to grow their businesses with expert-backed strategies, real-world consulting insights, and proven frameworks.

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ACTIONABLE BUSINESS STRATEGIES

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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY

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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

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DEAR DAKOTA, SYSTEMS & OPS, CLIENT EXPERIENCE Katie McFarlan DEAR DAKOTA, SYSTEMS & OPS, CLIENT EXPERIENCE Katie McFarlan

Dear Dakota | How to Ensure Interior Design Clients Buy Furnishings Through You: Leveraging Your Interior Design Contract

Dear Dakota, 

We charge a flat fee for Phase I and Phase II of our interior design services, and don't charge a service fee for the purchasing phase. Our flat fee pricing is contingent upon the client agreeing to purchase furniture through our vendors. We offer this arrangement to secure the entire project and ensure that clients buy all the required items from us.

Recently, we encountered a new challenge with a client. Although she loves the design and we are within budget, she expressed intentions to sell the custom home and not purchase furnishings at all. 

It’s been two months since we presented the design, and she hasn't signed the contract yet. I've contacted her multiple times, but she has only responded regarding ongoing contract work, not the furniture purchase. 

In my current contract, I have a provision that allows me to charge the client a fee of a specific % if the client removes items from the scope that were originally presented with a cost and within budget. I'm curious to know if your contract includes anything similar or if it has provisions to make it ironclad in such cases.

While this particular project is already underway, I'm concerned about handling similar situations in the future. Do you have any advice?

Join The DTS Files for my advice and insights.

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CLIENT EXPERIENCE, MARKETING Katie McFarlan CLIENT EXPERIENCE, MARKETING Katie McFarlan

How To Get Interior Design Clients When You’re Just Starting (Designers Share What Worked and What Didn’t)

Starting an interior design business can be overwhelming, with so many factors to consider and so much to do. Sure, you have the passion, you’ve learned your craft, and you’ve done your research, but how do you bring in new interior design clients when you don’t yet have a portfolio and are just getting started?

We asked interior designers who subscribe to The Weekly Install® to share what worked (and what didn’t) when it came to booking those first few clients. We compiled their insights, added a few of our own, and have some helpful tips for interior designers who are just launching or looking to grow their businesses.

Special thank you to all the interior designers who responded to the survey and gave us permission to share their insights.

The Best Place For New Interior Designers to Get Clients

Join The DTS Files for my advice and insights.

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

Nine Mistakes Interior Designers Make When Presenting Design Fee Proposals and Contracts

If you’re spending hours writing custom proposals, struggling to price your services, or getting ghosted after you send them—something isn’t working. A streamlined scope of work and proposal process can save you TONS of time, increase your close rate, and eliminate frustrating back-and-forth with clients.

In this article, I’m sharing the nine biggest mistakes interior designers make when preparing their proposals—and how to fix them. You’ll learn:

  • The one thing you should never include in your proposal (hint: it’s costing you time and credibility).

  • Why sending a contract too late in the process is hurting your close rate—and what to do instead.

  • How to structure your proposal so clients are excited to sign (without asking for endless revisions).

  • A simple tweak to your process that helps you send proposals in a day or less—without stress.

If you want to stop over-customizing, over-explaining, and overthinking your proposals—and instead create a seamless, professional process that leads to faster client sign-ons, join The DTS Files today to unlock my advice and read the full post.

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

The Interior Designers Guide To Styling With Accessories on Installation Day

The thing I love most about my work is helping interior designers run better businesses. The conversations I have with design business owners who are out there making their clients’ homes look and function better FEED MY SOUL. It’s a privilege to be able to ask my community to share their experiences and tips with other designers - these insights are what make each business owner smarter and stronger.

One challenge many interior designers face is managing styling with accessories on install day. To some, styling is a dream; to others, it’s a not-so-profitable soul-sucking part of their job. Of course, there is no one right answer, but since I know most consumers hire an interior designer to help them make their rooms look “cohesive,” it’s a critical topic to discuss.

So, we surveyed The Weekly Install® designers to find out how they handle styling and accessorizing on installation day and received 31 responses (not a huge data pool, BUT, I’m also adding my comments and insights based on 100+ 1:1 clients and the 200+ designers we’ve helped in the Designed to Scale® Method.)

Let’s dive into the different ways interior designers manage their styling and accessories process.

Join The DTS Files for my advice and insights.

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ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS

My strategies have shaped the way thousands of interior designers and luxury service providers do business.

Inside The DTS Files, you’re getting the original insights straight from the source. Tested, refined, and backed by my experience working with 100+ design firms.

And because this is a members-only space, I can go deeper than ever before, sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

HEAR FROM SOME OF OUR MEMBERS:

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PRICING PLAYBOOK for INTERIOR DESIGNERS

The Complete Guide to Pricing Your Design Services

Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:

  • the six most common pricing models for designers

  • who each one is best for, and

  • how to know if your pricing model is broken

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.

The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:

✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.

What took me years to refine can be in your inbox in minutes.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

*for interior designers only, not interior design business coaches, consultants, mentors, strategists.

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SHOP WORKSHOPS & TRAININGS

Learn from me and my team (comprised of industry experts and educators) all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school and are professors!

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.

On-demand and live step-by-step trainings for your busy schedule.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

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COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS

You don’t need to overhaul everything. You just need to fix the right thing.

This 2-minute quiz will help you identify what’s holding you back and how to fix it.

JOIN 16,000 DESIGNERS EVERY FRIDAY

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Proven strategies and tools to streamline and elevate your interior design business.