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ACTIONABLE BUSINESS STRATEGIES

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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY

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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

Dear Dakota | How Should Interior Designers Handle Post Installation Furniture Damages?

Dear Dakota,

What’s the best practice for handling requests from clients about furniture that shows wear and tear or gets damaged after a period of time from regular use after they’ve moved in and the project is finished? Seems our clients expect that everything we source should be durable, and if it’s not, we should address the issues no matter how long it’s been.

On the one hand, I understand the frustration that some pieces aren’t as durable, but on the other hand, the less durable pieces are often the ones that were sourced with budget in mind (per client's request) - so they are not custom pieces, and not manufactured with high-quality finishes. So it is not surprising that these issues come up.

Our contract states we are not responsible for quality defects, but clients still view us as being on the hook since we chose these items for them. However, we want to preserve the relationship so we often submit the claims to our vendors. Some will gladly send replacements, but others won't. I want our clients to have a good experience and love everything we choose for them - so I try to make sure even the budget items last - but there has to be a better way to move forward - I can't be on the hook forever.

I don't know how to tell my clients they can't expect me to be there forever to help replace items without paying me for the time.

I'd love to hear your insights.

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DEAR DAKOTA, CLIENT EXPERIENCE Katie McFarlan DEAR DAKOTA, CLIENT EXPERIENCE Katie McFarlan

Dear Dakota | How To Make Interior Design Discovery Calls More Productive?

Dear Dakota,

I’m needing some major help lately.

My weeks are completely bogged down with constant repetitive phone calls and emails regarding our process.

This has never happened to me before, and in the last several months, it is all I am dealing with. 

HELP!

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DEAR DAKOTA, PRICING Katie McFarlan DEAR DAKOTA, PRICING Katie McFarlan

Dear Dakota | How to Make Kitchen & Bath Projects More Profitable?

Dear Dakota,

Although I have completed several kitchen and bath projects, I don't market myself as a K&B designer because I haven’t found the service to be profitable. Is that an area I should expand my business into? And what advice do you have for how to make these projects more profitable?

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DEAR DAKOTA, CLIENT EXPERIENCE Katie McFarlan DEAR DAKOTA, CLIENT EXPERIENCE Katie McFarlan

Dear Dakota: When Should I Send An Investment Guide? Before or After the Discovery Call?

Dear Dakota,

When exactly should I send my Investment Guide? Does it come after an Initial Inquiry but before a Discovery Call? 

I love the idea of client "pre-qualification" because I've spoken to SO MANY people who do not fit my ideal client avatar; mainly, they have champagne ideas on beer budgets.

Does this mean I should have certain things in my Investment Guide that sort of weed out tire kickers? What would that verbiage look like? Would it be as simple as providing a page outlining sample budget ranges (small, med, lg) I'd work within, or should it be a straightforward statement such as, "Currently accepting clients with starting investments of $10,000," or some such?

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ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS

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Inside The DTS Files, you’re getting the original insights straight from the source—tested, refined, and backed by my experience working with 100+ design firms.

And because this is a members-only space, I can go deeper than ever before—sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

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PRICING PLAYBOOK for INTERIOR DESIGNERS

The Complete Guide to Pricing Your Design Services

Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:

  • the six most common pricing models for designers

  • who each one is best for, and

  • how to know if your pricing model is broken

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.

The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:

✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.

What took me years to refine can be in your inbox in minutes.

*for interior designers only, not interior design business coaches, consultants, mentors, strategists.

SHOP WORKSHOPS & TRAININGS

Learn from my team (comprised of industry experts and educators) and me all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school!

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.

On-demand trainings for your busy schedule.

*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

JOIN 16,000 DESIGNERS EVERY FRIDAY

Proven strategies and tools to streamline and elevate your interior design business.

COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS

Feeling stretched thin in your design business?

You’re busy—but is your business actually working for you? If you’re constantly putting out fires and second-guessing what to focus on next, this 2-minute quiz will show you exactly where to start.