Welcome to The DTS Files for Interior Designers
The DTS Files is a library of expert insights for interior designers who want to grow their businesses. Articles are human written and based on real-world consulting experience, strategies I've personally implemented in design businesses across the US and Canada, and a perspective most business educators can't offer: I've been on both sides of the table, as a business consultant and as a luxury design client. Read more below.
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ACTIONABLE BUSINESS STRATEGIES
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ARTICLES PUBLISHED WEEKLY
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EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
| ACTIONABLE BUSINESS STRATEGIES I ARTICLES PUBLISHED WEEKLY | EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
Seven Tips to Recession-Proof Your Design Business
The market is shifting, and client budgets are tightening. What worked last year—rolling with unexpected costs, clients saying "yes" to everything—isn’t working now. If you’re seeing more hesitation, scope changes, or pricing pushback, it’s time to recession-proof your business before the slowdown hits hard.
In this members-only post, I’m sharing the seven essential strategies interior designers need to implement now to stay profitable, keep projects moving forward, and protect their bottom line—regardless of what the economy does next.
Inside, we’ll cover:
Why relying on product markups alone is risky—and how to structure your fees for financial stability.
The biggest mistake designers make when discussing budgets (and how to set clear financial expectations from day one).
How to audit your expenses, assess your marketing, and refine your processes to build a lean, resilient business.
What to do if a client suddenly changes their budget—and how to handle the conversation with confidence.
If you want to ensure your interior design business thrives no matter the economy, this post is a must-read.
Upgrade to The DTS Files membership now to access the full post.
Why Professional Photography is Critical for Growing Your Interior Design Business
If you want to attract dream clients with big budgets who trust your expertise, you need to do this one thing—it’s the common thread among every multi-million dollar design firm I’ve worked with. And no, it’s not about networking harder, lowering your prices, or running paid ads.
Ew.
Inside The DTS Files, I’m breaking down:
The key investment that instantly elevates your credibility and makes clients eager to book
The biggest mistake designers make when showcasing their work online (and how to fix it)
The exact steps to ensure your portfolio attracts more of your best projects
How to track where your ideal clients are finding you—and use that data to land better leads
Want to transform your pipeline and start booking high-end projects consistently? Upgrade to The DTS Files for full access!
How to Determine Your Client Gifting Strategy for Your Interior Design Clients
Are You Sending the Right Gifts to Your Interior Design Clients?
If client gifting feels like an afterthought—or worse, a last-minute scramble—it’s time to rethink your strategy. The right gift can elevate your client experience, strengthen relationships, and even increase referrals. But when should you send gifts? How much should you spend? And what should you absolutely avoid?
In this article, I’ll walk you through how to create a seamless, on-brand gifting strategy for your interior design business, including how to determine the perfect gifts, budget for them, and time them strategically.
Plus, I’ll share expert insights on why sending gifts at unexpected times (hint: NOT the holidays) can have a bigger impact.
Access the full article inside The DTS Files and ensure your client gifting strategy is aligned with your ideal clients and making an impact.
How to Get Press as an Interior Designer
Want Press for Your Interior Design Business? Here’s How to Get Noticed by Editors
Getting published as an interior designer can feel impossible—but with the right approach, you can land features in top publications without hiring a publicist.
In this post, I’m breaking down insider pitching strategies straight from my own PR pro, Madison, who used to help me get PR. She works with brands like Kendra Scott and Betsey Johnson.
In this article, you’ll learn:
The exact timeline for pitching your work (hint: it’s months ahead!)
How to craft a catchy subject line that gets editors to open your email
The biggest mistakes that drive editors crazy (and how to avoid them)
Simple ways to maximize your press features and get more visibility
Join The DTS Files today for full access.
How to Come Up with Blog Content Topics and Newsletter Ideas For Your Interior Design Business
You’ve got the email signup box on your website. You’re collecting addresses. But then… crickets. What do you actually send to these people?
If you’ve ever stared at a blank screen wondering what your audience wants to hear from you, you’re not alone. The good news? You don’t have to pull ideas out of thin air. In fact, your best newsletter content is already hiding in plain sight—right inside your discovery calls.
I’m breaking down my simple (yet highly effective) strategy for writing emails your audience actually wants to read—plus, how my clients and I get 60%+ open rates when the industry average is only 18-20%. If you want your emails to stand out in a crowded inbox and help you book more projects, this is a must-read.
Join The DTS Files to unlock the full post and start sending newsletters that work for your business at scale.
HEAR FROM SOME OF OUR READERS:
Really just here to figure out your pricing?
PRICING PLAYBOOK for INTERIOR DESIGNERS
The Complete Guide to Pricing Your Design Services
Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:
the six most common pricing models for designers
who each one is best for, and
how to know if your pricing model is broken
NEED BUSINESS SUPPORT ASAP?
SHOP TEMPLATES
Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.
The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:
✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.
What took me years to refine can be in your inbox in minutes.
*for interior designers only, not interior design business coaches, consultants, mentors, strategists.
SHOP WORKSHOPS & TRAININGS
Learn from me and my team (comprised of industry experts and educators) all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school and are professors!
After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.
On-demand and live step-by-step trainings for your busy schedule.
*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.
COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS
You don’t need to overhaul everything. You just need to fix the right thing.
This 2-minute quiz will help you identify what’s holding you back and how to fix it.
JOIN 19,000+ DESIGNERS EVERY FRIDAY

