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Welcome to The DTS Files for Interior Designers

The DTS Files is a premium content hub for interior designers who want to grow their businesses with expert-backed strategies, real-world consulting insights, and proven frameworks.

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ACTIONABLE BUSINESS STRATEGIES

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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY

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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

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CLIENT EXPERIENCE, MARKETING, PRICING Katie McFarlan CLIENT EXPERIENCE, MARKETING, PRICING Katie McFarlan

What Needs to be True to Book Interior Design Projects with Five & Six-Figure Design Fees

If you’re not booking interior design projects with five and six-figure design fees, don’t blame it on your market or your clients. Many things have to be in place to book those bigger projects that everyone so desires. And best of all: these things are all in your control. Woop woop.

Without further ado, here’s what needs to be true to book interior design projects with five and six-figure design fees (that’s design fees in the five and six-figures, not project budgets).

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SYSTEMS & OPS, CLIENT EXPERIENCE, MARKETING, PRICING Katie McFarlan SYSTEMS & OPS, CLIENT EXPERIENCE, MARKETING, PRICING Katie McFarlan

Working All the Time but Not Making Money? Here’s Why.

Nothing will lead to burnout faster than working all the time but barely turning a profit. If you feel like you’re constantly in motion but your bank account doesn’t reflect your effort, it’s time to take a hard look at what’s really happening inside your business.

The reality? It’s not just about working harder—it’s about working smarter. And for many interior designers, the reason they’re struggling to make money comes down to five key issues.

Inside this post, I’m breaking down:

  • The hidden inefficiencies that are eating up your time and profits

  • The biggest pricing mistakes designers make (and why your rates might be too low)

  • How your marketing and client process could be attracting the wrong clients

  • Why your overhead might be quietly killing your profits

  • The first thing you need to fix to stop the cycle of overwork and under-earning

If you’re tired of working 24/7 and still feeling stretched thin, this article will help you pinpoint exactly what’s holding you back—and what to do next. Join The DTS Files for my advice.

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SYSTEMS & OPS, MARKETING, PRICING Katie McFarlan SYSTEMS & OPS, MARKETING, PRICING Katie McFarlan

Signs it’s Time to Raise Your Rates as an Interior Designer

Is It Time to Raise Your Rates? Here’s How to Know

Most interior designers are undercharging for their expertise, and chances are, you might be too.

If you haven’t raised your rates in the last year, are constantly booked out, or find yourself working nonstop yet barely profitable, it’s time to take a serious look at your pricing structure.

In this exclusive post, I’m breaking down the 11 signs that you’re overdue for a rate increase, plus:

  • The mindset shifts you need to confidently charge more

  • How to position your pricing to attract higher-end clients

  • Why most designers struggle with pricing (and how to stop leaving money on the table)

  • The key mistakes designers make when raising their rates—and how to avoid them

Your pricing directly impacts your workload, client quality, and overall business sustainability. If you're feeling burned out, frustrated, or constantly negotiating your fees, this post will show you exactly how to raise your rates the right way—without fear or second-guessing yourself.

Join The DTS Files for my advice and insights.

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CLIENT EXPERIENCE, DEAR DAKOTA, PRICING Katie McFarlan CLIENT EXPERIENCE, DEAR DAKOTA, PRICING Katie McFarlan

Dear Dakota | What to Do When an Interior Design Client Won’t Pay

Dear Dakota,

What should I do when an interior design client won’t pay?

When a Client Won’t Pay: How to Handle Non-Payment & Protect Your Business

There’s nothing worse than chasing a client for payment after you’ve poured hours into their project. Suddenly, you’re not just an interior designer—you’re a collections agency, too.

But before you assume the worst, it’s important to understand why a client may not be paying—and more importantly, how to prevent it from happening in the first place.

Inside this post, I’m breaking down:

  • The most common reasons clients delay or refuse payment

  • Proactive strategies to avoid non-payment before a project even starts

  • How to structure contracts, invoices, and payment schedules so you never have to chase a client down again

  • What to do when a client refuses to pay, including the steps to take before resorting to legal action

This is a must-read for any designer who wants to protect their revenue, set firm payment policies, and confidently discuss money with clients—without the awkwardness or stress.

Join The DTS Files for my advice and insights.

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CLIENT EXPERIENCE, DEAR DAKOTA, PRICING Katie McFarlan CLIENT EXPERIENCE, DEAR DAKOTA, PRICING Katie McFarlan

Dear Dakota | How to Handle Scope Creep as an Hourly Designer?

Dear Dakota,

How do I handle hourly clients who keep adding to their projects? The additional requests are hard to keep track of and I feel like I’m never able to complete a project because there are so many little things that are always open. HELP!

If you’ve ever had a client start with one room, then slowly add "just a few more things"—a light fixture here, a paint color there—until you feel like you're stuck in an endless cycle of selections, this post is for you.

Scope creep can derail your process, push your workload over capacity, and train clients to expect on-demand access to your expertise. So how do you manage additional requests while maintaining a clear process, ensuring profitability, and keeping your projects on track?

Inside this post, I’m sharing:

  • How to set scope boundaries from the start—even as an hourly designer

  • The red flag moment when a new request should become a new project

  • Why "just saying yes" leads to burnout and client dissatisfaction

  • How top designers structure their process to keep projects moving

If managing client expectations feels like a constant struggle, don’t miss this one.

Join The DTS Files for my advice and insights.

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CLIENT EXPERIENCE, PERSONAL, PRICING Katie McFarlan CLIENT EXPERIENCE, PERSONAL, PRICING Katie McFarlan

Interior Designers: Please Stop “Charging What You’re Worth”

Why ‘Charge Your Worth’ Is the Worst Pricing Advice Ever

If you’ve ever been told to “charge what you’re worth,” I need you to throw that advice straight into the trash.

Here’s why: Your worth is priceless—but pricing your services? That requires actual strategy.

In this article, I’ll share:

  • The biggest pricing mistakes designers make (and how they’re costing you thousands).

  • The real factors that determine pricing (hint: it’s both art and science).

  • The simple yet powerful shift that makes it easy to confidently present high-end proposals.

  • What to track to ensure your pricing is backed by data, not emotions.

If you want to stop second-guessing your prices and start charging rates that reflect the real value of your work, join The DTS Files to unlock the full post.

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CLIENT EXPERIENCE, PRICING Katie McFarlan CLIENT EXPERIENCE, PRICING Katie McFarlan

Tips for Pricing Your Interior Design Services

Pricing your services as an interior designer can be one of the hardest parts of running a business—especially when creative work, project management, vendors, and unpredictable timelines are all in the mix. But here’s the thing: pricing shouldn’t feel like a guessing game.

In The DTS Files, I’m breaking down:

  • The biggest mistake designers make when pricing their services (and how to fix it).

  • How to price based on data (not fear), so you can confidently present fees to clients.

  • What you should track to uncover hidden profit opportunities in your business.

  • Why “charge what you’re worth” is the worst advice—and what to do instead.

Your business can be wildly profitable when you know how to price your services correctly. If you want to set fees that reflect your expertise without overworking yourself into the ground, join The DTS Files to unlock this article and my advice.

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ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS

My strategies have shaped the way thousands of interior designers and luxury service providers do business.

Inside The DTS Files, you’re getting the original insights straight from the source. Tested, refined, and backed by my experience working with 100+ design firms.

And because this is a members-only space, I can go deeper than ever before, sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

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PRICING PLAYBOOK for INTERIOR DESIGNERS

The Complete Guide to Pricing Your Design Services

Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:

  • the six most common pricing models for designers

  • who each one is best for, and

  • how to know if your pricing model is broken

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.

The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:

✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.

What took me years to refine can be in your inbox in minutes.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

*for interior designers only, not interior design business coaches, consultants, mentors, strategists.

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SHOP WORKSHOPS & TRAININGS

Learn from me and my team (comprised of industry experts and educators) all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school and are professors!

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.

On-demand and live step-by-step trainings for your busy schedule.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

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COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS

You don’t need to overhaul everything. You just need to fix the right thing.

This 2-minute quiz will help you identify what’s holding you back and how to fix it.

JOIN 16,000 DESIGNERS EVERY FRIDAY

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Proven strategies and tools to streamline and elevate your interior design business.