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ACTIONABLE BUSINESS STRATEGIES

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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY

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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

SYSTEMS & OPS, PRICING Katie McFarlan SYSTEMS & OPS, PRICING Katie McFarlan

How To Reduce Risk in Large Interior Design Projects With Lots of Unknowns

Landing a large interior design project comes with many benefits, the most obvious of which is a corresponding large fee! A large project may also provide marketing opportunities (new, fabulous project photos for your website, getting published, referral opportunities from higher-end clients, working with reputable builders or seasoned architects, etc.). Many designers feel a large project is also the best opportunity to really flex their creative muscle by having the chance to execute innovative ideas at a grand scale and generally from start to finish.

But large projects can also feel risky. You’ll likely need to turn away other work, you may have an extended timeline that’s difficult to pinpoint, there may be significant unknowns, you may need to rely more heavily on your team, and you may need to pivot many times as you work through all the phases. And then there is that anxiety that comes along with biting off something that feels daunting: Yikes, how will I EVER get this done!?!?!?!?

I know a large project for some may not be a large project for others, so here are a few definitions:

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PRICING, MARKETING, SYSTEMS & OPS Katie McFarlan PRICING, MARKETING, SYSTEMS & OPS Katie McFarlan

How Interior Designers Can Reverse Engineer Their Financial Goals

If you’re like every other interior design business owner out there, you have likely established an income goal for the year. Maybe it’s BIG. Maybe it’s a stretch. Or maybe it’s safe, achievable, something you know you’ll be able to hit because prior year data indicates you will. 

Whatever that number is doesn't really matter. What matters is whether you have the right projects and activities mapped out to achieve those numbers.

If you’re an interior designer trying to break down your financial goals into actionable steps, I’m going to show you how you can reverse engineer those goal numbers to come up with a solid marketing plan for your year. 

Join The DTS Files for my advice and insights.

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SYSTEMS & OPS, CLIENT EXPERIENCE, MARKETING Katie McFarlan SYSTEMS & OPS, CLIENT EXPERIENCE, MARKETING Katie McFarlan
Preview

Top 10 Blog Posts of 2023 for Interior Designers

In 2023, my team and I wrote 89 blog posts for interior designers (this one makes it 90), doubling our total from last year! There is nothing we enjoy more than sharing our insights and helping designers improve their business operations and client experience. Today, I’m sharing the top ten blog posts for interior designers from this year, plus the blog posts I enjoyed writing the most.

Thank YOU for being here and for reading my blog, The Weekly Install, and my Instagram posts

So, without further ado, here are the TOP 10 BLOG POSTS FOR INTERIOR DESIGNERS from 2023.

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SYSTEMS & OPS Katie McFarlan SYSTEMS & OPS Katie McFarlan

How to Know When You Can Start a New Interior Design Project

Many designers we talk to say the interior design process can feel very “up in the air” or “loose,” and that’s why they never know when they can actually start new projects - so they just say yes and start them all right away. 

Not a good plan!

While interior designers clearly know the “design” part of the process, the timing of onboarding a new client and actually starting the project can be confusing. So today, we’re sharing a few tips for figuring out when you can begin new interior design projects and how to schedule them so you’re not burning the candle at both ends.

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DEAR DAKOTA, SYSTEMS & OPS Katie McFarlan DEAR DAKOTA, SYSTEMS & OPS Katie McFarlan

Dear Dakota | What Is The Best Way To Set Up An Interior Design Sample Library?

Dear Dakota,

I’d love to know more about setting up a design library for my boss. As a former librarian of books, I know my way around a library. However, I am not familiar with design libraries and best practices for them. I would love practical information on doing this.

Join The DTS Files for my advice and insights.

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SYSTEMS & OPS Katie McFarlan SYSTEMS & OPS Katie McFarlan

Learn the Ins & Outs of What It's Really Like To Have a Furniture Showroom

Are you thinking about opening a retail furniture showroom to expand your interior design business?

I recently had the opportunity to chat with Heather Draper of The Heather Co. to talk about her experience adding a retail showroom to her interior design business.

In case you missed our conversation, you can grab the replay here.

We covered a lot, but here’s an overview:

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SYSTEMS & OPS Katie McFarlan SYSTEMS & OPS Katie McFarlan

Best Software for Interior Design Presentations

It’s all about creating a design process that’s efficient, sensible, and enjoyable - and the most climactic moment of all is when your client sees their design presentation for the first time. You want to provide the highest quality design presentation possible so your client can clearly see and understand the vision you have for their space, and you also want to minimize the number of hours you or your team sit at a computer creating it! So, the choice of software for interior design presentations is key in streamlining this part of each project and ensuring a whole-hearted “WE LOVE IT! APPROVED!” from your clients. With so many software programs available to interior designers, it’s important to choose the right one based on the types of presentation drawings you typically produce and your comfort level with each platform.

In this blog post, we’ll highlight the best software for interior design presentations and share the project type each is most ideal for.

Join The DTS Files for my advice and insights.

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ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS

My strategies have shaped the way thousands of interior designers and luxury service providers do business.

Inside The DTS Files, you’re getting the original insights straight from the source—tested, refined, and backed by my experience working with 100+ design firms.

And because this is a members-only space, I can go deeper than ever before—sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

HEAR FROM SOME OF OUR MEMBERS:

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PRICING PLAYBOOK for INTERIOR DESIGNERS

The Complete Guide to Pricing Your Design Services

Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:

  • the six most common pricing models for designers

  • who each one is best for, and

  • how to know if your pricing model is broken

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.

The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:

✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.

What took me years to refine can be in your inbox in minutes.

*for interior designers only, not interior design business coaches, consultants, mentors, strategists.

SHOP WORKSHOPS & TRAININGS

Learn from my team (comprised of industry experts and educators) and me all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school!

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.

On-demand trainings for your busy schedule.

*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

JOIN 16,000 DESIGNERS EVERY FRIDAY

Proven strategies and tools to streamline and elevate your interior design business.

COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS

Feeling stretched thin in your design business?

You’re busy—but is your business actually working for you? If you’re constantly putting out fires and second-guessing what to focus on next, this 2-minute quiz will show you exactly where to start.