How a Strong Client Experience Eliminates the Need for “Selling” in Your Interior Design Business
As an interior designer, you started your business to design—not to focus on marketing and sales. But when you decide to go out on your own, sales and marketing are CRITICAL if you want to book clients.
I've talked to a lot of interior designers, and I know most of them don’t enjoy having sales conversations. They get nervous. They trip over their words. And next thing you know, they’re discounting their services, throwing in extras for free, and practically handing over the keys to a new car while they’re at it.
But here’s something I believe so firmly in (I mean, I built my entire business on it, so obviously, I believe in this):
If you have a solid client experience process in place, you shouldn’t have to "sell" at all.
Yes, you read that right. When your process is seamless, proactive, and aligned with your ideal client’s needs, people should be 90% pre-sold before you even get to the dreaded "selling" phase.
*Now, I’m not saying you don’t have to market. You do. You should always be marketing. But I’m saying you won’t have to SELL.
Remember sales and marketing are two different things.
Let’s break this down.
