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The DTS Files is a premium content hub for interior designers who want to grow their businesses with expert-backed strategies, real-world consulting insights, and proven frameworks.

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ACTIONABLE BUSINESS STRATEGIES

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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY

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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

CLIENT EXPERIENCE Katie McFarlan CLIENT EXPERIENCE Katie McFarlan

Ouch! How to Recover After Making a Mistake on a Client’s Interior Design Project

Made a Mistake on a Client Project? Here’s How to Recover—Without Losing Trust (or Your Reputation).

It happens. You drop the ball on a client’s interior design project, and now you have to own up to it. The difference between keeping that client’s trust—or losing them forever—comes down to how you handle the mistake.

Most designers panic, shift blame, or avoid the conversation altogether. But the right approach? It actually strengthens client relationships and sets you apart as a true professional.

In this post, I’m breaking down:

  • The 8-step framework for handling mistakes with confidence

  • How to prevent a small error from turning into a major issue

  • What to say (and what not to say) when owning up to a mistake

Mistakes don’t define your business—how you handle them does.

Want to know the best way to recover from a client issue and prevent future problems? Join The DTS Files to unlock the full post.

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CLIENT EXPERIENCE Katie McFarlan CLIENT EXPERIENCE Katie McFarlan

Elevate your Interior Design Client Experience Process: Nail Your Sales Calls

One of the benefits of having a streamlined client experience process for your interior design business is that it will help you to feel confident during sales calls so you can book more dream clients. In this post, I’m going to share tips for how to structure your sales calls with potential interior design clients.

Join The DTS Files for my advice and insights.

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CLIENT EXPERIENCE Katie McFarlan CLIENT EXPERIENCE Katie McFarlan

How to Qualify your Interior Design Leads (and screen out the tire kickers)

Stop Wasting Sales Calls on Potential Clients Who Expect Free Advice

Ever hopped on a call, only to realize the potential client thought it was a free consult or assumed they could start the project immediately?

One of the biggest mistakes designers make is jumping on calls too soon—before setting clear expectations. The result? Wasted time, price shoppers, and frustrating conversations that don’t lead to bookings.

In this post, I’ll share:

  • The key mistake costing you time and leads

  • How to filter out the wrong clients before the call

  • The simple fix that turns sales calls into booked projects

Join The DTS Files to read the full post and start talking only to ready-to-book dream clients.

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CLIENT EXPERIENCE Katie McFarlan CLIENT EXPERIENCE Katie McFarlan

Organize Your Interior Design Client Experience Workflow: Your Services and Pricing Guide

Still Wasting Time on Unqualified Leads? Here’s How to Fix That—Fast.

You wouldn’t walk into a luxury store without knowing the price tag, so why should potential clients expect anything different when inquiring about your services?

Yet, so many business owners waste hours every week on calls with leads who can’t afford them, aren’t ready to invest, or—worst of all—just want to “pick their brain.” The fix? A polished, professional Investment Guide that does the heavy lifting for you.

In this post, I’ll walk you through exactly how to craft a high-converting Investment Guide that streamlines your inquiry process, protects your time, and makes it easy for dream clients to say YES. Want to see the step-by-step breakdown? Join The DTS Files to access the full post.

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CLIENT EXPERIENCE Katie McFarlan CLIENT EXPERIENCE Katie McFarlan

Organize Your Interior Design Client Experience Workflow: The Inquiry Phase

Your Client Experience Starts Before They Even Hire You—Are You Losing Leads Without Realizing It?

“It’s not worth doing if it’s not worth doing well.” That’s been my mantra for as long as I can remember, and it’s exactlywhy I help my clients refine their interior design businesses to run smoothly, efficiently, and profitably.

Because here’s the truth: If your process leaves potential clients confused, frustrated, or unsure of what to do next, they’ll focus more on their uncertainty than the results they could be getting from working with you. And when that happens? You risk losing the very people you worked so hard to attract.

Your client experience starts the second someone reaches out—not after they sign a contract. If you don’t have clear, seamless workflows in place, you’re making it harder (and less appealing) for clients to move forward with you. But with just a few simple tweaks, you can set expectations, establish trust, and position yourself as the obvious choice—before you even hop on a discovery call.

I’m walking you through the exact steps to create a client experience that makes your business feel polished, effortless, and high-end—starting with the very first inquiry. Want to get it right? Join The DTS Files to access the full post.

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

Organize your Interior Design Business with Asana and Google Drive

How Interior Designers Can Organize Their Projects and Behind-the-Scenes

I find that even my most seasoned interior designers aren’t always consistent with their software or their processes, or they are, BUT they’re STILL running everything from their brains with nothing documented. This gets difficult as an interior design business starts to get busy with larger projects (things fall through the cracks) or when they bring on new team members (they have to spend SO much time training someone new, so the task of hiring seems more daunting than it needs to). Click here to read more about my top processes for your interior design business.

One of the first things I do with my interior design clients when we start working together is …

Join The DTS Files for my advice and insights.

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

How to Create a Five Star Client Experience for Your Interior Design Business

Imagine this: You finally book an appointment at a high-end salon, expecting a seamless, luxury experience. Instead, from the moment you walk in, it’s a series of awkward missteps, confusion, and missed opportunities that leave you feeling anything but pampered.

I recently had this exact experience—and trust me, it was bad. But here’s the thing: it didn’t have to be. With just onesimple email and one internal process tweak, this salon could have turned a forgettable (and frustrating) visit into an experience worth raving about.

If you offer any kind of premium service, you need to read this. I’m breaking down the 10 biggest mistakes this salon made—mistakes that could be costing you repeat business—and how to fix them with a streamlined, high-touch client experience.

Join The DTS Files to unlock the full post and learn how to create a client experience so good, people can’t wait to book with you again.

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

How to Protect your Interior Design or Luxury Service Business during COVID Part Two

In my last post, I talked about some things you could take control of right now to optimize your client experience and business during a pandemic.

I felt like I still had so much to say, so here is part two of things you can be doing RIGHT NOW in your business.

Join The DTS Files to find out the FOUR things I recommend doing during a slow time or when there is a crisis (like Covid).

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ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS

My strategies have shaped the way thousands of interior designers and luxury service providers do business.

Inside The DTS Files, you’re getting the original insights straight from the source—tested, refined, and backed by my experience working with 100+ design firms.

And because this is a members-only space, I can go deeper than ever before—sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

HEAR FROM SOME OF OUR MEMBERS:

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PRICING PLAYBOOK for INTERIOR DESIGNERS

The Complete Guide to Pricing Your Design Services

Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:

  • the six most common pricing models for designers

  • who each one is best for, and

  • how to know if your pricing model is broken

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.

The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:

✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.

What took me years to refine can be in your inbox in minutes.

*for interior designers only, not interior design business coaches, consultants, mentors, strategists.

SHOP WORKSHOPS & TRAININGS

Learn from my team (comprised of industry experts and educators) and me all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school!

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.

On-demand trainings for your busy schedule.

*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

JOIN 16,000 DESIGNERS EVERY FRIDAY

Proven strategies and tools to streamline and elevate your interior design business.

COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS

Feeling stretched thin in your design business?

You’re busy—but is your business actually working for you? If you’re constantly putting out fires and second-guessing what to focus on next, this 2-minute quiz will show you exactly where to start.