This post was so popular, some other online folks shared it almost word for word, w/o permission. Get the original article here.

If you’ve been posting on Instagram with little success generating new business, OR you’re finding that being on Instagram is taking a toll on your mental health, it might be time to consider some new ways to market and grow your interior design business. 

Don’t get me wrong. I have clients with a solid marketing strategy for Instagram who book clients from the platform, generate revenue, and expand their reach. 

But, I often find that when our interior design clients rely SOLELY on Instagram as their key “marketing strategy” (and you know I adore you, but Instagram is a social platform, not a marketing strategy), they often experience a great deal of frustration. Not to mention, many don’t stop to consider whether their ideal clients are even on Instagram at all (many aren’t!).

So, if you’re an interior designer and your clients aren’t on Instagram, OR you’re tired of the algorithm, don’t want to do reels (which is what the platform has been prioritizing for almost four years), or go into a dark headspace anytime you’re on the app, then this article is for you.

Join The DTS Files for my advice and insights.

Nothing will lead to burnout faster than working all the time but barely turning a profit. If you feel like you’re constantly in motion but your bank account doesn’t reflect your effort, it’s time to take a hard look at what’s really happening inside your business.

The reality? It’s not just about working harder—it’s about working smarter. And for many interior designers, the reason they’re struggling to make money comes down to five key issues.

Inside this post, I’m breaking down:

• The hidden inefficiencies that are eating up your time and profits

• The biggest pricing mistakes designers make (and why your rates might be too low)

• How your marketing and client process could be attracting the wrong clients

• Why your overhead might be quietly killing your profits

• The first thing you need to fix to stop the cycle of overwork and under-earning

If you’re tired of working 24/7 and still feeling stretched thin, this article will help you pinpoint exactly what’s holding you back—and what to do next. Join The DTS Files for my advice.

What if you could attract better clients, increase your fees, and reduce your overwhelm—just by making a few simple tweaks to how you run your business?

The truth is, inefficiencies in your scheduling, communication, and client experience could be costing you time, money, and credibility. And your potential clients? They notice.

In this post, I’ll walk you through:

• The #1 mistake slowing down your business (that most designers don’t even realize they’re making)

• How a $10/month software can immediately elevate your client experience (and let you charge MORE)

• Why efficiency = luxury (and how to position it in your pricing and marketing)

If you’re tired of juggling manual scheduling, endless back-and-forth emails, and clunky client communication, it's time to make a change.

Join The DTS Files to unlock full access to my advice and insights.

Is It Time to Raise Your Rates? Here’s How to Know

Most interior designers are undercharging for their expertise, and chances are, you might be too.

If you haven’t raised your rates in the last year, are constantly booked out, or find yourself working nonstop yet barely profitable, it’s time to take a serious look at your pricing structure.

In this exclusive post, I’m breaking down the 11 signs that you’re overdue for a rate increase, plus:

• The mindset shifts you need to confidently charge more

• How to position your pricing to attract higher-end clients

• Why most designers struggle with pricing (and how to stop leaving money on the table)

• The key mistakes designers make when raising their rates—and how to avoid them

Your pricing directly impacts your workload, client quality, and overall business sustainability. If you're feeling burned out, frustrated, or constantly negotiating your fees, this post will show you exactly how to raise your rates the right way—without fear or second-guessing yourself.

Join The DTS Files for my advice and insights.

Thinking about heading to High Point Market for the first time, or heading back this year and wanting to really make the most of the experience (and the investment)? 

We polled our designers and are sharing some of their best tips and advice to help you strategically navigate High Point Market, with less stress and a solid plan. 

Join The DTS Files for my advice and insights.

The market is shifting, and client budgets are tightening. What worked last year—rolling with unexpected costs, clients saying "yes" to everything—isn’t working now. If you’re seeing more hesitation, scope changes, or pricing pushback, it’s time to recession-proof your business before the slowdown hits hard.

In this members-only post, I’m sharing the seven essential strategies interior designers need to implement now to stay profitable, keep projects moving forward, and protect their bottom line—regardless of what the economy does next.

Inside, we’ll cover:

• Why relying on product markups alone is risky—and how to structure your fees for financial stability.

• The biggest mistake designers make when discussing budgets (and how to set clear financial expectations from day one).

• How to audit your expenses, assess your marketing, and refine your processes to build a lean, resilient business.

• What to do if a client suddenly changes their budget—and how to handle the conversation with confidence.

If you want to ensure your interior design business thrives no matter the economy, this post is a must-read.

Upgrade to The DTS Files membership now to access the full post.

If you want to attract dream clients with big budgets who trust your expertise, you need to do this one thing—it’s the common thread among every multi-million dollar design firm I’ve worked with. And no, it’s not about networking harder, lowering your prices, or running paid ads.

Ew.

Inside The DTS Files, I’m breaking down:

• The key investment that instantly elevates your credibility and makes clients eager to book

• The biggest mistake designers make when showcasing their work online (and how to fix it)

• The exact steps to ensure your portfolio attracts more of your best projects

• How to track where your ideal clients are finding you—and use that data to land better leads

Want to transform your pipeline and start booking high-end projects consistently? Upgrade to The DTS Files for full access!