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ACTIONABLE BUSINESS STRATEGIES
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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY
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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
Dear Dakota: Should I Offer Holiday Decorating Services?
Dear Dakota,
With the holiday season approaching, should I consider offering holiday decorating as a seasonal service?
Join The DTS Files for my advice and insights.
Dear Dakota | How To Stop Giving Away All My Ideas At Interior Design Consultations?
Dear Dakota,
How do I not give away all my ideas, solutions, and advice during a free consultation walk-through for a potential project?
Join The DTS Files for my advice and insights.
How To Establish Your Credibility As An Interior Designer
With so much trust placed on the line at the beginning of an interior design project, where the client has to wait months OR YEARS to see the actual finished product, it is CRITICAL that clients trust their interior designer and know they will be able to deliver them the results they are seeking.
The more credible you are as a company, the more streamlined your entire interior design client process will be.
Join The DTS Files for my advice and insights.
What To Do If Potential Interior Design Clients Can’t Afford Your Services
As an interior designer, have you ever had someone say to you, “I would just loooooooooove to work with you! Your style is exactly what I’m going for! But I just can’t afford you!”
When this happens, the people pleaser deep down inside of you may say, “Oh, I should really help this person” or “They NEED me!” or “I could give this person a good price, because it IS still revenue, right??”
WRONG!
Join The DTS Files for my advice and insights.
Pricing Tip: You Can’t Just Increase Your Rates
I'm anti "charge what you're worth" and "just double your price". LOL.
And if you follow anyone who is teaching how to run a business using bumper sticker mantras like these, I encourage you to find a professional who has experience running a business based on economics and data.
You can't just increase your pricing or charge $XXX because every other designer you know charges $XXX. Sure, that can give you some confidence around your pricing to know you're aligned with industry standards, but here's what's really key when it comes to pricing:
Join The DTS Files for my advice and insights.
Marketing Your Interior Design Business is NOT About You
I talk to a lot of designers who say, "UGH, I am terrible at marketing. I just HATE talking about myself."
let's all just pause for a minute.
pause....
....pause....
.....pause....
MARKETING IS NOT ABOUT YOU.
Join The DTS Files for my advice and insights.
Dear Dakota | How To Get Rid Of Tough Interior Design Clients
Dear Dakota,
How do you deal with difficult clients and know when it's worth it to keep going or get rid of them when things feel really tough?
Join The DTS Files for my advice and insights.
ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS
My strategies have shaped the way thousands of interior designers and luxury service providers do business.
Inside The DTS Files, you’re getting the original insights straight from the source—tested, refined, and backed by my experience working with 100+ design firms.
And because this is a members-only space, I can go deeper than ever before—sharing the real strategies that help designers build profitable, sustainable businesses with confidence.
HEAR FROM SOME OF OUR MEMBERS:
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PRICING PLAYBOOK for INTERIOR DESIGNERS
The Complete Guide to Pricing Your Design Services
Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:
the six most common pricing models for designers
who each one is best for, and
how to know if your pricing model is broken
NEED BUSINESS SUPPORT ASAP?
SHOP TEMPLATES
Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.
The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:
✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.
What took me years to refine can be in your inbox in minutes.
*for interior designers only, not interior design business coaches, consultants, mentors, strategists.
SHOP WORKSHOPS & TRAININGS
Learn from my team (comprised of industry experts and educators) and me all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school!
After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.
On-demand trainings for your busy schedule.
*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.
JOIN 16,000 DESIGNERS EVERY FRIDAY
Proven strategies and tools to streamline and elevate your interior design business.
COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS
Feeling stretched thin in your design business?
You’re busy—but is your business actually working for you? If you’re constantly putting out fires and second-guessing what to focus on next, this 2-minute quiz will show you exactly where to start.