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Welcome to The DTS Files for Interior Designers

The DTS Files is a premium content hub for interior designers who want to grow their businesses with expert-backed strategies, real-world consulting insights, and proven frameworks.

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ACTIONABLE BUSINESS STRATEGIES

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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY

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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

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DEAR DAKOTA, PRICING Katie McFarlan DEAR DAKOTA, PRICING Katie McFarlan

Dear Dakota | How to Make Kitchen & Bath Projects More Profitable?

Dear Dakota,

Although I have completed several kitchen and bath projects, I don't market myself as a K&B designer because I haven’t found the service to be profitable. Is that an area I should expand my business into? And what advice do you have for how to make these projects more profitable?

Join The DTS Files for my advice and insights.

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CLIENT EXPERIENCE, PRICING Katie McFarlan CLIENT EXPERIENCE, PRICING Katie McFarlan

Six Ways Interior Designers Can Share Pricing With Potential Clients (BEFORE Writing the Contract!)

When it comes to interior design projects, transparency in pricing is key to establishing trust and ensuring a successful collaboration between you and your clients. When I say transparency, I don’t mean you should pass along your trade pricing, disclose proprietary to-the-trade vendor information, or explain how you came to your (or your team’s) hourly rate.

Yeah, no. ← and if a potential client requests this information from you … RUN.

Or if a … clears throat … “business coach” puts out a blanket statement that it’s illegal to charge markup … RUN.

What I’m saying is …

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CLIENT EXPERIENCE, PRICING, DEAR DAKOTA Katie McFarlan CLIENT EXPERIENCE, PRICING, DEAR DAKOTA Katie McFarlan

Dear Dakota: How Should I Present Furniture Pricing on An Invoice?

ear Dakota,

I do flat fee billing and am a huge advocate of “the fewer invoices the better.”

The question is: how do I invoice? 

I love the invoice capability of my product management software but it lists each item by price. I can’t decide if this is a good thing or a bad thing. I love the idea of high-low design and sometimes it takes one expensive piece to make the space.  I always panic when I list prices individually in case the client will see the expensive item and give pushback (even though the total is coming in on budget.) They will see the price of an individual item and think it’s too much to pay for whatever item it may be.

I’m curious how others are invoicing. Are they sending a general invoice with only final pricing, or are they itemizing each item listed with an individual price?

What have you seen work the best?

Join The DTS Files for my insights and advice.

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CLIENT EXPERIENCE, PRICING Katie McFarlan CLIENT EXPERIENCE, PRICING Katie McFarlan

The Ins and Outs of Invoicing for Your Flat Fee Interior Design Projects

Invoicing clients for your interior design projects doesn't have to be a headache. But it is an integral part of running a successful design business and is a topic I get the most questions about.

In this article, I’m sharing the ins and outs of invoicing for your flat fee interior design projects so you can make the process more organized, efficient, and professional.

Whether you're collecting fees for consultations, design services, furniture purchases, or out-of-scope requests, these specific tips will ensure you can spend your time designing, NOT chasing down past-due payments like a debt collector.

And, this goes without saying, but just in case …

… Unlock the rest of this article when you join The DTS Files.

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CLIENT EXPERIENCE, PRICING Katie McFarlan CLIENT EXPERIENCE, PRICING Katie McFarlan

Six Ways to Price Your Services as an Interior Designer

When determining how to price your residential interior design services, it’s important to understand the various pricing structures out there so you can choose the one that will work best for YOU.

In addition, there are other factors to consider like your location, your marketing, your experience level, whether you are sourcing retail vs. trade furnishings, your clients, your scopes, your client experience, your team, and so on.

While every designer I’ve worked with since 2017 prices a little bit differently, I’ve definitely seen consistent ranges among the most popular methods, as well as what I believe to be the pros and cons of each. 

*As a side note: my expertise lies in residential interior design businesses, not commercial, so keep that in mind as you read this post if you’re a commercial designer.

Six Pricing Models for Residential Interior Designers …

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ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS

My strategies have shaped the way thousands of interior designers and luxury service providers do business.

Inside The DTS Files, you’re getting the original insights straight from the source. Tested, refined, and backed by my experience working with 100+ design firms.

And because this is a members-only space, I can go deeper than ever before, sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

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PRICING PLAYBOOK for INTERIOR DESIGNERS

The Complete Guide to Pricing Your Design Services

Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:

  • the six most common pricing models for designers

  • who each one is best for, and

  • how to know if your pricing model is broken

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.

The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:

✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.

What took me years to refine can be in your inbox in minutes.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

*for interior designers only, not interior design business coaches, consultants, mentors, strategists.

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SHOP WORKSHOPS & TRAININGS

Learn from me and my team (comprised of industry experts and educators) all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school and are professors!

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.

On-demand and live step-by-step trainings for your busy schedule.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

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COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS

You don’t need to overhaul everything. You just need to fix the right thing.

This 2-minute quiz will help you identify what’s holding you back and how to fix it.

JOIN 16,000 DESIGNERS EVERY FRIDAY

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Proven strategies and tools to streamline and elevate your interior design business.