This week’s tech tip is all about organizing your ordering and tracking process to save you SO. MUCH. TIME.

Set up an orders@yourbusinessname.com email address and use that email to apply for all your vendor accounts. This way, all your order update emails go to that inbox AND once you hand over the ordering to a team member, they’ll have full access to that inbox and won’t need to log into your inbox to get order information. 

For many interior designers, a large source of business comes from past and current client referrals. I mean, of course! Who better to ask when hiring someone to help with your most important investment (your home) than a trusted friend who’s actually gone through it with your company?

It goes without saying: having an amazing client experience will have clients referring you from the day they sign on to years after they work with you, so it’s important to focus on delivering your services in an elevated and thoughtful way from day one. This way, when it comes time to ask for a formal testimonial, your clients will already have been singing your praises all over town so the ask won’t be a difficult one. 

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If you’re anything like me, there’s a lot that needs to get done in your day for you to keep the odds stacked in your favor. Kids, pets, partners, homes, health, friends, family, school, travel…the list goes on and on, and I haven’t even mentioned work.

But here’s the truth (and a reminder I write in my journal just about daily):

I have time for the things that are important to me. 

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When you’re hit with the unexpected, it’s natural to spiral downward and feel out of control and hopeless. 

As a former wedding planner, I had to plan for the unexpected and also have a plan FOR handling the unexpected. Often the unexpected things I planned for (wine spilling on the bride’s dress, someone not rsvp’ing and then showing up anyway, fake eyelashes falling off, etc.) were never the things that actually happened (like how could I have planned for the wild goose that knocked over the chuppah, or the kitchen fire, or the cake table being invaded by ants, or the bridesmaid’s chiffon dress getting TAPED together and shredded before the ceremony ← PS: my brides never knew any of these things happened).

If I’ve learned one thing in life and business, mindset is everything.

I'm so excited and honored to be featured on Design Biz Survival Guide where I talked about strategies for your design business during a recession.

In this episode, I share my top three tips to protect your creative business from times of economic uncertainty. My conversation with Rick Campos dives deep into ways to control your expenses, diversify your streams of revenue, and market smarter at a time when messaging is everything.⁣
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I’d love for you to take a listen to the episode below to hear my recession strategies for your design business.⁣

In 2022, my team and I wrote 43 blog posts for interior designers (this one makes it 44). Today, I’m sharing the top ten blog posts for interior designers based on analytics (not thoughts and feelings), plus the two blog posts I enjoyed writing the most. 

Thank YOU for being here and reading my blog, The Weekly Install, and my Instagram posts.

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This post was so popular, some other online folks shared it almost word for word, w/o permission. Get the original article here.

If you’ve been posting on Instagram with little success generating new business, OR you’re finding that being on Instagram is taking a toll on your mental health, it might be time to consider some new ways to market and grow your interior design business. 

Don’t get me wrong. I have clients with a solid marketing strategy for Instagram who book clients from the platform, generate revenue, and expand their reach. 

But, I often find that when our interior design clients rely SOLELY on Instagram as their key “marketing strategy” (and you know I adore you, but Instagram is a social platform, not a marketing strategy), they often experience a great deal of frustration. Not to mention, many don’t stop to consider whether their ideal clients are even on Instagram at all (many aren’t!).

So, if you’re an interior designer and your clients aren’t on Instagram, OR you’re tired of the algorithm, don’t want to do reels (which is what the platform has been prioritizing for almost four years), or go into a dark headspace anytime you’re on the app, then this article is for you.

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