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Welcome to The DTS Files for Interior Designers

The DTS Files is a library of expert insights for interior designers who want to grow their businesses. Articles are human written and based on real-world consulting experience, strategies I've personally implemented in design businesses across the US and Canada, and a perspective most business educators can't offer: I've been on both sides of the table, as a business consultant and as a luxury design client. Read more below.

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ACTIONABLE BUSINESS STRATEGIES

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ARTICLES PUBLISHED WEEKLY

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EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I ARTICLES PUBLISHED WEEKLY | EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

The #1 Inquiry Mistake to Avoid

I see a lot of designers who put this question on their contact form…and I think it’s a bad idea. You miss out on SO MUCH GOOD INFO and the ability to instantly determine whether a client will be a good fit. Not to mention you’re just clogging up your contact form when the goal is to make it as easy as possible for someone to submit an inquiry.

The question to ask on the phone (not in your contact form):

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SYSTEMS & OPS Katie McFarlan SYSTEMS & OPS Katie McFarlan

A Glimpse into Interior Design Licensing Legislation | Does Your State Require a License to Practice Interior Design?

You may have heard issues related to interior designer licensing or certification (read more about interior design certifications here), and it can all be a bit confusing. Additionally, licensing legislation for various occupations (including interior design) happens at the state level so the picture is slightly different in every state (plus the Canadian provinces). And, things are changing all the time with new interior design legislation being proposed (and sometimes repealed) every year. And, in some respects, this issue of interior design regulation is much different for those who work on commercial building projects than it is for those who work on residential projects. 

In this post, we offer an overview of the current state of interior design legislation. To verify the legislative picture where you live and work, it is always best to check the professional licensing and registration website for interior design in your state. To do that …

Join The DTS Files for my advice and insights.

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DEAR DAKOTA, SYSTEMS & OPS, PRICING Katie McFarlan DEAR DAKOTA, SYSTEMS & OPS, PRICING Katie McFarlan

Dear Dakota | The Best Form of Additional Income for Interior Designers

Dear Dakota,

Outside of direct services, what is the best form of additional income for interior designers? What avenue is the most profitable and worth pursuing for a company with three employees? Furniture sales? Passive income downloads? Courses? Affiliate income?

Join The DTS Files to see the advice I gave this designer.

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CLIENT EXPERIENCE, PERSONAL, SYSTEMS & OPS, HIRING Katie McFarlan CLIENT EXPERIENCE, PERSONAL, SYSTEMS & OPS, HIRING Katie McFarlan

Mistakes I’ve Made Running My Own Business

Owning a business can feel a bit like an experiment at times. Packaging things up, testing them, refining them, and testing them again. It’s only by going through this process that you can actually know what works and doesn’t for you and your clients. 

With Dakota Design Company being my second business (my first was a wedding and event planning company that I ran from 2007 to 2014 in Arizona and Illinois), I’ve certainly experienced my share of failures, but I’ve always learned from them (even if I needed to grieve and beat myself up for a bit first). 

There are always lessons to be learned in failure. Something that I think resonates with my clients is that I am a done-for-you service provider, just like they are.

Join The DTS Files for my advice and insights.

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

When You Should Expire Your Interior Design Proposals

If you've ever sent out an interior design proposal to a potential client (you might call it a contract, LOA, scope and service agreement, etc.) and then waited on pins and needles for their response…this tip is for you. 

Expire your proposals.

Most of our designers expire proposals within two weeks MAX. Some expire them within seven days.

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

Why Interior Designers Should NOT Order Building Supplies

Unless you’re a general contractor or a cabinet supplier, your interior design firm SHOULD NOT be ordering building supplies.

This is one area where I occasionally see interior designers taking on responsibilities that cause extra headaches and coordination. Not to mention that ordering building supplies doesn’t yield sufficient profit from markup to offset the hassle. 

Designers should refrain from placing orders for materials that would be considered building supplies.

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

Why It Could Be Risky For Interior Designers to Source Retail

Most of the interior designers we work with source primarily to-the-trade and custom products for their full-service interior design projects. Sure, they'll pull in a retail item here and there when it comes to accessories or styling items. But for the most part, if they specify something, they're ordering it through one of their vendor accounts. 

This may be how you run your business, or maybe you'd like to start selling more to-the-trade items (if this is you, be sure to check out our mini-course: Beyond Retail). Either way, I’ll bet you've heard questions similar to these from prospects before: 

Join The DTS Files for my advice and insights.

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HEAR FROM SOME OF OUR READERS:

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Really just here to figure out your pricing?

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PRICING PLAYBOOK for INTERIOR DESIGNERS

The Complete Guide to Pricing Your Design Services

Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:

  • the six most common pricing models for designers

  • who each one is best for, and

  • how to know if your pricing model is broken

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.

The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:

✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.

What took me years to refine can be in your inbox in minutes.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

*for interior designers only, not interior design business coaches, consultants, mentors, strategists.

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SHOP WORKSHOPS & TRAININGS

Learn from me and my team (comprised of industry experts and educators) all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school and are professors!

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.

On-demand and live step-by-step trainings for your busy schedule.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

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COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS

You don’t need to overhaul everything. You just need to fix the right thing.

This 2-minute quiz will help you identify what’s holding you back and how to fix it.

JOIN 19,000+ DESIGNERS EVERY FRIDAY

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Proven strategies and tools to streamline and elevate your interior design business.