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ACTIONABLE BUSINESS STRATEGIES

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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY

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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

SYSTEMS & OPS Katie McFarlan SYSTEMS & OPS Katie McFarlan

Time Tracking Tips for Interior Designers

Whether you price your interior design services hourly or based on a flat fee, I am a strong proponent of tracking your time. And if you don't track your hours or find yourself saying “you aren’t good” at tracking your hours, then you cannot, under any circumstances, bill hourly for your interior design services.

You may have heard the saying, “In God we trust, all others bring data,” and I’m here to tell you: the data is in the numbers, and the numbers don’t lie.

As a business owner, it is your job to know your numbers, and part of that is knowing how long things take. 

Tracking your time and reviewing the numbers will empower you to make critical decisions for the long-term success of your company. 

Here are a few benefits of tracking your hours for interior designers…

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SYSTEMS & OPS, PERSONAL Katie McFarlan SYSTEMS & OPS, PERSONAL Katie McFarlan

Best Advice For Someone Starting a Business

A friend of mine is in the process of starting a business and asked if I could share a few pieces of advice with her. I don’t often talk about my own business, but I thought my response to her could be helpful for those in the beginning stages of starting a company or for those who might feel stagnant in their growth.

Here are the tips I shared with her:

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

HORROR STORIES: Nightmare Client Experience Situations From Interior Designers

This topic was inspired by a recent Squarespace Circle member email. They shared an article about “nightmare website stories,” and I was immediately inspired to do a spin-off for interior designers about nightmare client experience stories.

You know the interior design client experience is my all-time favorite topic, and since this IS the scariest time of the year, I’ve pulled together a few of the most horrific stories our interior designer clients have shared with me and my team over the years to share with you. Bonus - with each “scary” situation, you’ll get tips for handling them and (most importantly) preventing them so they NEVER happen to you.

Ready for some full body chills? Let’s go!

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

What Interior Designers Wish They Had Known When They Started Their Business

A recent discussion among several experienced interior design business owners during a group consulting call led to a reflection about things designers wished they had known earlier on in their careers. 

We all get wiser as we move along life’s journey, and everyone can probably relate to the wish that — had they just had greater insights earlier on — they could have saved themselves significant frustration, anxiety, sleepless nights, or even embarrassment. 

So, we wondered, what do interior designers specifically wish they had known sooner to avoid some professional and personal anguish. We asked designers via The Weekly Install® “What is something you know NOW that you wish you knew when you started your business?” and are so excited to share their responses. (All confidential information has been removed.)

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SYSTEMS & OPS, DEAR DAKOTA Katie McFarlan SYSTEMS & OPS, DEAR DAKOTA Katie McFarlan

Dear Dakota | How To Handle a Toxic Relationship With a Contractor

Dear Dakota,

I have been working with a builder for almost 3 years. He is continually changing his process and his projects are a time suck. He is not accountable for his own process and I found out last week he threw me under the bus to cover his own ass. I'm finally at a crossroad and wondering if I need to stop working with him. However, his business is a consistent cash flow. One of his "project managers" hates working with designers. He will purposely not call anyone on my team for tile walks, paint walks, etc. because he doesn't want to deal with us telling him things are installed incorrectly. I have spent hours and hours of my time with his clients and honestly feel bad for them. I know they have no idea what's going on behind the scenes and I feel totally stuck. HELP!

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SYSTEMS & OPS Katie McFarlan SYSTEMS & OPS Katie McFarlan
Preview

Systems Myths Debunked | The Interior Design Business CEO Podcast with Desi Creswell

I'm so excited and honored to be featured on The Interior Design Business CEO Podcast with Desi Creswell. She and I chat about three common myths designers have that hold them back from implementing systems and processes. 

Here's what we chatted through: 

  1. How to get your team and contractors on board with change (and what to do if they push back)

  2. What process to fix first even when everything feels like a hot mess

  3. How to narrow in on what to consume (and what to ignore) when you feel like everything must be perfect 

I’d love for you to listen to the episode below and explore the three biggest myths about systems in your interior design business with us.

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Dear Dakota | How Should Interior Designers Handle Post Installation Furniture Damages?

Dear Dakota,

What’s the best practice for handling requests from clients about furniture that shows wear and tear or gets damaged after a period of time from regular use after they’ve moved in and the project is finished? Seems our clients expect that everything we source should be durable, and if it’s not, we should address the issues no matter how long it’s been.

On the one hand, I understand the frustration that some pieces aren’t as durable, but on the other hand, the less durable pieces are often the ones that were sourced with budget in mind (per client's request) - so they are not custom pieces, and not manufactured with high-quality finishes. So it is not surprising that these issues come up.

Our contract states we are not responsible for quality defects, but clients still view us as being on the hook since we chose these items for them. However, we want to preserve the relationship so we often submit the claims to our vendors. Some will gladly send replacements, but others won't. I want our clients to have a good experience and love everything we choose for them - so I try to make sure even the budget items last - but there has to be a better way to move forward - I can't be on the hook forever.

I don't know how to tell my clients they can't expect me to be there forever to help replace items without paying me for the time.

I'd love to hear your insights.

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ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS

My strategies have shaped the way thousands of interior designers and luxury service providers do business.

Inside The DTS Files, you’re getting the original insights straight from the source—tested, refined, and backed by my experience working with 100+ design firms.

And because this is a members-only space, I can go deeper than ever before—sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

HEAR FROM SOME OF OUR MEMBERS:

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PRICING PLAYBOOK for INTERIOR DESIGNERS

The Complete Guide to Pricing Your Design Services

Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:

  • the six most common pricing models for designers

  • who each one is best for, and

  • how to know if your pricing model is broken

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.

The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:

✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.

What took me years to refine can be in your inbox in minutes.

*for interior designers only, not interior design business coaches, consultants, mentors, strategists.

SHOP WORKSHOPS & TRAININGS

Learn from my team (comprised of industry experts and educators) and me all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school!

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.

On-demand trainings for your busy schedule.

*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

JOIN 16,000 DESIGNERS EVERY FRIDAY

Proven strategies and tools to streamline and elevate your interior design business.

COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS

Feeling stretched thin in your design business?

You’re busy—but is your business actually working for you? If you’re constantly putting out fires and second-guessing what to focus on next, this 2-minute quiz will show you exactly where to start.