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ACTIONABLE BUSINESS STRATEGIES

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ARTICLES PUBLISHED WEEKLY

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EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I ARTICLES PUBLISHED WEEKLY | EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

Welcome to The DTS Files for Interior Designers

Business analysis, advice, CLIENT INSIGHTS and field notes for interior designers

The DTS Files is a library of expert insights for interior designers who want to work in a more streamlined, efficient way. Articles are based on real-world consulting experience, strategies I've personally implemented in design businesses across the US and Canada, and a perspective most business educators can't offer: I've been on both sides of the table, as a business consultant and as a luxury design client. Read more below.

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CLIENT EXPERIENCE‍ ‍CONSTRUCTION‍ ‍DEAR DAKOTA‍ ‍DESIGN BRIEF‍ ‍HIRING‍ ‍MARKETING‍ ‍PERSONAL‍ ‍PRICING‍ ‍SYSTEMS & OPS‍ ‍TECH TIPS

Katie McFarlan 1/26/23 Katie McFarlan 1/26/23

Client Experience Tech Tip: How to Elevate Your Contact Form

If you're using the form feature on your website to collect feedback, new inquiries, etc., these tutorials will show you how to redirect the form submission so your prospects and clients land on a beautiful page, rather than seeing just the generic “Your form has been submitted” message.

BLEH!

HEAR FROM SOME OF OUR READERS:

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Screenshot of an email message addressed to Katie McFarlan, dated October 5, 2023, at 9:36 AM, discussing interior design resources. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

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Looking for help with pricing?

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PRICING PLAYBOOK for INTERIOR DESIGNERS

Start with The Complete Guide to Pricing Your Design Services

Learn the most common pricing models used by interior designers, where each works best, and how to spot the signs that your current pricing structure needs to change.

GET THE PRICING PLAYBOOK

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Need the documents behind a streamlined process?

The Design Library includes the client-facing investment guides, proposal templates, welcome guides, SOPs, questionnaires, contracts, and business tools we use and recommend for interior design firms.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

SHOP THE DESIGN LIBRARY

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SHOP WORKSHOPS & TRAININGS

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. The Workroom houses our focused trainings for interior designers on pricing, construction, service structure, business operations, and other areas we teach inside design firms