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Welcome to The DTS Files for Interior Designers

The DTS Files is a premium content hub for interior designers who want to grow their businesses with expert-backed strategies, real-world consulting insights, and proven frameworks.

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ACTIONABLE BUSINESS STRATEGIES

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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY

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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

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CLIENT EXPERIENCE Katie McFarlan CLIENT EXPERIENCE Katie McFarlan

How to Apply Disney World’s Client Experience to Your Own Business

Disney World isn’t just an amusement park—it’s a masterclass in client experience. Every detail, from the first inquiry to the final farewell, is designed to create a seamless, high-touch, and wildly profitable customer journey.

Inside The DTS Files, we’re breaking down:

  • How Disney eliminates transactional friction to create a premium experience (and how you can, too)

  • The small onboarding tweak that builds excitement and reduces overwhelm for clients

  • Why Disney’s efficiency model is key to running a smoother, more profitable design process

  • How to extend the client experience beyond project completion for long-term loyalty

If you want to elevate your client experience and attract high-end clients who trust your process, upgrade to The DTS Files for full access.

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SYSTEMS & OPS, HIRING Katie McFarlan SYSTEMS & OPS, HIRING Katie McFarlan

Mistakes to Avoid When Hiring for your Interior Design Business

If you’re thinking about hiring but don’t know where to start (or you’ve made a bad hire before and want to avoid repeating the mistake), this post is for you. Growing a team is one of the fastest ways to scale your business—when done right. But hiring the wrong person? That’s expensive, stressful, and a total drain on your time.

Inside The DTS Files, I’m breaking down:

  • The #1 hiring mistake that slows down your business growth

  • Why searching for “another you” is hurting your hiring process

  • The biggest red flags to watch out for when interviewing candidates

  • The simple method to determine exactly who you should hire first

If you want to grow your team without the overwhelm, upgrade to The DTS Files for full access!

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CLIENT EXPERIENCE, MARKETING Katie McFarlan CLIENT EXPERIENCE, MARKETING Katie McFarlan

Why Professional Photography is Critical for Growing Your Interior Design Business

If you want to attract dream clients with big budgets who trust your expertise, you need to do this one thing—it’s the common thread among every multi-million dollar design firm I’ve worked with. And no, it’s not about networking harder, lowering your prices, or running paid ads.

Ew.

Inside The DTS Files, I’m breaking down:

  • The key investment that instantly elevates your credibility and makes clients eager to book

  • The biggest mistake designers make when showcasing their work online (and how to fix it)

  • The exact steps to ensure your portfolio attracts more of your best projects

  • How to track where your ideal clients are finding you—and use that data to land better leads

Want to transform your pipeline and start booking high-end projects consistently? Upgrade to The DTS Files for full access!

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

How to Use Loom Videos in your Interior Design Process to Enhance Client Experience

If you’re an interior designer looking for a simple way to cut down on endless back-and-forth emails, impress your clients, and streamline your entire design process, you need to incorporate video messaging into your workflow.

I use this one tool to personalize my own inquiry process, present deliverables, and provide high-touch client communication—without adding more to my plate. Inside The DTS Files, I share exactly how you can use video messaging to:

  • Deliver polished and professional proposals that help you book clients faster

  • Reduce client confusion and eliminate extra revisions

  • Train your team and document key processes for seamless operations

  • Onboard clients

  • Present your work

Want to see how top designers are using video to create a luxury experience (and how you can, too)? Upgrade to The DTS Files to unlock the full post.

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

The Top Client Facing Processes You Need in Your Interior Design Business

In order to successfully run a streamlined interior design business, it’s essential to have your client-facing processes nailed down. The corporate world often refers to processes as SOPS (Standard Operating Procedures), but most of my interior designers don’t–so I'll call them processes to keep it simple. 

In this article, I share the top client facing processes you need to map out in your business, how to create standard operating procedures, and where I would start with your business if you hired me 1:1.

Join The DTS Files for my advice and insights.

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PERSONAL, SYSTEMS & OPS Katie McFarlan PERSONAL, SYSTEMS & OPS Katie McFarlan

How to Give Your Interior Design Business (and Yourself) the Gift of Time

The Best Gift You Can Give Yourself as a Business Owner This Holiday Season

As an interior designer, come holiday season time, you’re probably deep in client gifting—but what about you? What if, instead of just focusing on giving to others, you gave yourself the gift of time, clarity, and efficiency?

High-performing business owners know that success isn’t just about working harder—it’s about working smarter. In this article, I’m sharing the strategic ways I (and my most successful clients) use this time of year to reset, refine, and invest in our businesses so that next year runs smootherfaster, and more profitably—without burnout.

  • Discover the simple but powerful CEO ritual that keeps my business on track year-round.

  • Learn how to structure your slow season so you come back refreshed instead of buried in catch-up work.

  • Get an inside look at the exact systems and tools I rely on to save hours every week—so I can spend more time with my family (without things falling apart behind the scenes).

Ready to take control of your business before the new year? Join The DTS Files and access the full post.

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ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS

My strategies have shaped the way thousands of interior designers and luxury service providers do business.

Inside The DTS Files, you’re getting the original insights straight from the source—tested, refined, and backed by my experience working with 100+ design firms.

And because this is a members-only space, I can go deeper than ever before—sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

HEAR FROM SOME OF OUR MEMBERS:

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PRICING PLAYBOOK for INTERIOR DESIGNERS

The Complete Guide to Pricing Your Design Services

Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:

  • the six most common pricing models for designers

  • who each one is best for, and

  • how to know if your pricing model is broken

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.

The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:

✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.

What took me years to refine can be in your inbox in minutes.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

*for interior designers only, not interior design business coaches, consultants, mentors, strategists.

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SHOP WORKSHOPS & TRAININGS

Learn from my team (comprised of industry experts and educators) and me all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school!

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.

On-demand trainings for your busy schedule.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

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JOIN 16,000 DESIGNERS EVERY FRIDAY

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Proven strategies and tools to streamline and elevate your interior design business.

COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS

Feeling stretched thin in your design business?

You’re busy—but is your business actually working for you? If you’re constantly putting out fires and second-guessing what to focus on next, this 2-minute quiz will show you exactly where to start.