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ACTIONABLE BUSINESS STRATEGIES
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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY
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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

The Design Brief® | Volume V | Everything Interior Designers Need to Know about LED Lighting
Interior designers need to understand the attributes of LED lighting to make informed choices about both lamps (commonly referred to as light bulbs) and luminaires (commonly referred to as lighting fixtures). Lighting can elevate and transform an environment, and with the increased complexity of LED technology, and the related energy-efficiency building codes, being a well-informed designer is critical.
Why Are LEDs Becoming Universally Used?
What to Ask a Potential Interior Design Business Coach or Mentor BEFORE Hiring them
The question of ethics comes up a lot with the creative small business owners we talk to. This is true not only for our clients—who are interior designers—but also with other business owners we interact with who support both our business and interior designers’ businesses (including marketing consultants, brand designers, PR consultants, attorneys, CPAs, bookkeepers, copywriters, HR consultants, photographers, stylists, etc.).
And, if your business is in the online space, it can sometimes feel like there are NO ethical constraints and stealing is rampant. A small percentage of people even behave as though they will never be caught, or they just blame “their copywriter,” who must have done any infringing or copying without their knowledge.
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Should You Offer a Designer by Your Side Service to Interior Design Clients?
As an interior designer, I know you love the magic of designing a room from scratch, seeing it all the way through to the final installation, and professionally photographing it so you can showcase it in your portfolio. Designers tell me that executing an entire project soup-to-nuts, from initial conception through final staging IS the most fulfilling professional experience they have.
But, sometimes—whether it’s your capacity and availability at a specific time, or whether your experience level means you don’t do full-scale projects, or whether your current clients do not have those all-encompassing needs—a full-service project format may just not be a service type that aligns with your business.
Enter: a Designer by Your Side service.
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Professional Ethics for Interior Designers: Using AI Imagery, Professional Communication, and Financial Responsibility
Why Talk About Professional Ethics & the Interior Design Industry?
The topic of professional ethics—acting in ways that embrace accountability, responsibility, and fairness—can be a tough (and nuanced) one to wrap your head around.
Yes, we all (hopefully!) recognize the need to act with integrity in all of our professional exchanges—with clients, colleagues, and industry partners—but there is limited and sometimes ambiguous guidance to tell us how to do that.
This is a serious and important topic, so I thought, let’s try to tackle it.
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The Design Brief® | Volume IV | Why the terms MASTER Bedroom and MASTER Bathroom Have Fallen Out of Favor
If you've been paying attention, you may have noticed the term "Master" has quietly faded out of the interior design industry's vocabulary. A few years ago, HGTV stopped using "master bedroom," "master bathroom," and "master suite" in favor of "primary" or "main." Now, real estate sites like Zillow use "owner's suite" or "primary suite" to describe the largest bedroom in a home.
So why the change? To understand it fully, we need to look at a bit of history.
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When Interior Designers Should Consider Doing a Feasibility Study Before Taking on Construction Projects
An interior designer recently reached out to us with a frustration. She was in the process of putting together a scope of work for a full-service design project that involved construction, and she was spending quite a bit of time researching the answers to several questions about what could/should be done in this home to meet the homeowner’s needs.
This interior designer didn’t go into a lot of detail about the nature of the questions she was trying to get answers to, but, yes, in a project that involves construction, often there are several considerations that need to be evaluated before the project direction and full scope of work can be developed.
The interior designer indicated she was putting in a LOT of uncompensated work merely to get a reasonable and workable SOW developed for her client.
Unpaid work???? Uh, no!
In a situation like this, where the appropriate design direction needs to be investigated, and questions need to be answered (perhaps getting conceptual pricing from contractors) BEFORE a SOW for a project can be definitively determined, a designer should ….
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The Interior Designer’s Guide to Navigating Construction Costs with Clients
One of the questions interior designers ask us all the time is, “How should I help my client budget for their construction project?”
At Dakota Design Company, we're all about knowing your numbers and ensuring your clients have a full understanding of what their project will actually cost.
Because let’s be real, there’s nothing worse than starting a project thinking it’ll be $40K, only to find out you’re actually looking at $150K by the time everything's done.
No one wants to get hit with a surprise like that.
So, let’s dive into this: How do you help your clients budget for projects with construction?
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The Design Brief® | Volume III | Construction Milestones that Require Interior Designer Signoff
Interior designers are well aware that completing all design decisions and documentation does not equate to the end of design effort for any given project. During actual construction, implementation, and installation, an interior designer remains actively involved in decisions, troubleshooting, coordination, and client communications. This phase is referred to as Construction Administration in the industry.
Interior design projects range from those that involve construction (for which a building permit is required) to those that involve placement of furnishings only. Between major construction projects—such as a new home build or a major remodel to an existing home—and projects that involve new furniture pieces only, there is a whole range of different scopes. Here, we are talking about interior design projects that involve construction activities, which could include significant construction or just new finishes, cabinetry, or millwork, regardless of whether a building permit is needed.
So, at what milestones during a residential construction project is it critical that an interior designer make a site visit to review completed work and provide approvals?
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ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS
My strategies have shaped the way thousands of interior designers and luxury service providers do business.
Inside The DTS Files, you’re getting the original insights straight from the source. Tested, refined, and backed by my experience working with 100+ design firms.
And because this is a members-only space, I can go deeper than ever before, sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

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PRICING PLAYBOOK for INTERIOR DESIGNERS
The Complete Guide to Pricing Your Design Services
Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:
the six most common pricing models for designers
who each one is best for, and
how to know if your pricing model is broken
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SHOP TEMPLATES
Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.
The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:
✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.
What took me years to refine can be in your inbox in minutes.
*for interior designers only, not interior design business coaches, consultants, mentors, strategists.
SHOP WORKSHOPS & TRAININGS
Learn from me and my team (comprised of industry experts and educators) all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school and are professors!
After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.
On-demand and live step-by-step trainings for your busy schedule.
*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS
You don’t need to overhaul everything. You just need to fix the right thing.
This 2-minute quiz will help you identify what’s holding you back and how to fix it.
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