Marketing That Works: 7 Must-Read Articles to Grow Your Design Business in 2025
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If 2025 is the year you plan to take your interior design business to the next level, I’d bet marketing is top of mind. I know it always is for me.
Because marketing is a topic we’re asked about almost as much as pricing, I’ve rounded up my best blog posts with specific advice to help interior designers go into 2025 with all their i’s dotted and t’s crossed.
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Here’s the thing: business operations is my specialty, but marketing is my passion. It’s where creativity meets strategy, and when you get it right, the results can be game-changing.
Each of the articles below is packed with detailed steps and insights. I’m sharing them in order of how you should implement them so you have your own handy “Marketing Playbook” for the new year.
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Step One: Know What to Talk About in Your Marketing
Yes, you want to be consistent with your marketing, but if your marketing is saying all the wrong things, are you even marketing?
➡️ Read: How to Get More Interior Design Clients
Step Two: Attract More Leads
You can’t grow your business without leads, but not all leads are created equal. In this post, I outline practical activities to help you attract high-quality leads and convert them into lifelong fans and referral sources.
➡️ Read: Activities to Get More Leads for Your Interior Design Business
Step Three: Do This ONE Thing to Book Bigger & Better Projects
Professional photography isn’t just “nice to have”—it’s essential if you want to showcase your best work and appeal to higher-end clients. In this article, I share how to pick the projects to photograph, what to consider when choosing a photographer, and where to share your photographed work.
Step Four: Avoid Marketing That Wastes Your Time
I’ve seen all too many designers spinning their wheels on marketing strategies that don’t deliver results. Save yourself time and frustration by focusing on what works—and say BYEEEEEEE to what doesn’t.
➡️ Read: Marketing Tactics That Don’t Work for Interior Designers
Step Five: Understand What Marketing Works for New Designers (advice from other designers)
We asked interior designers from our audience to share their best advice to new designers about what worked well for them when they were just starting out. In this post, we share their advice.
➡️ Read: What Actually Works to Get Interior Design Clients as a New Business
Step Six: Think Beyond Instagram
Instagram can be a powerful tool, but it shouldn’t be your only one. And as a luxury service provider, you must know where your clients are.
➡️ Read: How to Grow Your Interior Design Business Without Instagram
Step Seven: Turn Clients into Raving Fans
Interior designers always tell me, “I’m worried that the referrals will dry up.” or, “We can’t rely on repeat client business forever.”
I say false!
Here’s e.x.a.c.t.l.y how to make getting referrals and booking repeat clients a repeatable process.
➡️ Read: How to Get More Interior Design Referrals
So, if you want to make sure you have your marketing bases covered for a banner year of business, start from step one, cross off what you already have in place, and then work through any open items. One step at a time.
Looking for more? Keep reading:
