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Welcome to The DTS Files for Interior Designers

The DTS Files is a premium content hub for interior designers who want to grow their businesses with expert-backed strategies, real-world consulting insights, and proven frameworks.

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ACTIONABLE BUSINESS STRATEGIES

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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY

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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

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DEAR DAKOTA, PRICING Katie McFarlan DEAR DAKOTA, PRICING Katie McFarlan

Dear Dakota: How Do I Figure Out my Flat Fee Pricing as a Brand New Interior Designer?

How to price your interior design services is probably the NUMBER ONE question we get from interior designers. Now, I get that pricing can feel hard to do, but this particular question has a very (in my opinion) specific solution because of the circumstances. That circumstance being that this sweet designer is brand new. Here’s what they shared:

“I am struggling figuring out how much to charge using a flat fee. I am not sure how many hours to assume a service will take when creating a fee.”

I recorded my response to this designer in the video below, and I’m sharing a few tips for figuring out how to determine what to charge and how to charge as a new designer. I also reference my Pricing & Proposals Workshop, where I walk you through pricing and per-room fees across the United States based on my work with hundreds of interior designers since 2017.

Want to unlock the full post to get my advice? Subscribe to The DTS Files or log in to your account.

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DEAR DAKOTA, PRICING, CLIENT EXPERIENCE Katie McFarlan DEAR DAKOTA, PRICING, CLIENT EXPERIENCE Katie McFarlan

Dear Dakota: Should I Share Pricing During the Design Presentation or After?

A designer asked, “If I present pricing during the presentation, it brings up more revisions. Should I wait and send pricing later instead?”

This is an important question designers often face and it’s one you don’t want to mess up. In this article, I share why the timing of your pricing reveal matters more than you think and how it affects approvals, objections, and even profitability.

Join The DTS Files to read my advice. 

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DEAR DAKOTA, PRICING, CLIENT EXPERIENCE Katie McFarlan DEAR DAKOTA, PRICING, CLIENT EXPERIENCE Katie McFarlan

Dear Dakota: Do I Really Need An Investment Guide, Or Can I Just Send My Hourly Rates To Potential Clients?

There’s a fear in the interior design industry (and in many creative service industries) that sending an Investment Guide will scare off potential clients or make you look uppity. Because of that, many designers default to just sharing their hourly rates or a flat fee per room. In this article, I show you how to share pricing in a way that communicates value and positions you as the expert.

Join The DTS Files to read my advice. 

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SYSTEMS & OPS, DEAR DAKOTA Katie McFarlan SYSTEMS & OPS, DEAR DAKOTA Katie McFarlan

Dear Dakota: Should Interior Designers Create Construction Documents?

Recently, we offered a brand new training on how to create and format construction documents and spec books. If you missed it, be sure to add your name to the waitlist here to know when we’re hosting it live again..

In the live training, we covered:

  • Industry standards for formatting CD sheets, and numbering and sequencing sheets within a construction document set

  • Utilizing recognized drafting symbology appropriately, and ways to format construction and fabrication notes on construction drawings

  • Standard formatting for plans, elevations, sections, and detail drawings, and how to cross-reference related drawings between sheets in a CD set

  • How to distribute appropriate materials and finish information between schedules on a CD sheet, and within a Spec book

  • The most thorough and efficient ways to format information and links within a spec book

  • How to document your process and standards for CD and spec production so you can more easily outsource that work

One designer who attended the training provided this feedback:

“The level of detail discussed in this training was 🔥. I had no idea an interior designer should be producing documents at the same level as an architect. I earned a certificate in interior design, so none of this was ever taught. I am thankful that my eyes have been opened to what I should really be doing.”

We thought this was a great opportunity to discuss the differentiation between an architect’s role and an interior designer’s role, and the competencies an interior designer should have regarding construction documentation. 

Join me inside The DTS Files for insights based on my work with hundreds of interior design businesses.

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DEAR DAKOTA, PRICING, CLIENT EXPERIENCE Katie McFarlan DEAR DAKOTA, PRICING, CLIENT EXPERIENCE Katie McFarlan

Ways Interior Designers Can Make Money Selling Window Treatments

Ever feel like you’re leaving money on the table with window treatments?

If you’ve wondered how to turn them into a profitable (and seamless) part of your design business, this one’s for you. I’m breaking down five ways to sell them, the risks you need to watch for, and where the real revenue is hiding.

Join The DTS Files for my advice.

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DEAR DAKOTA, HIRING Katie McFarlan DEAR DAKOTA, HIRING Katie McFarlan

What to Do When a Junior Designer Uses Your Portfolio to Promote Their Side Hustle

A designer wrote in with a tough situation: a junior team member is using her portfolio to land side work. If you’ve ever had that pit-in-your-stomach moment when you find out someone on your team has crossed the line, this one’s for you. In this article, I talk about how to protect your business and what to do if it’s already happened.

Want my advice? Join The DTS Files to unlock it inside this members-only post.

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ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS

My strategies have shaped the way thousands of interior designers and luxury service providers do business.

Inside The DTS Files, you’re getting the original insights straight from the source. Tested, refined, and backed by my experience working with 100+ design firms.

And because this is a members-only space, I can go deeper than ever before, sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

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PRICING PLAYBOOK for INTERIOR DESIGNERS

The Complete Guide to Pricing Your Design Services

Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:

  • the six most common pricing models for designers

  • who each one is best for, and

  • how to know if your pricing model is broken

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.

The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:

✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.

What took me years to refine can be in your inbox in minutes.

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SHOP THE DESIGN LIBRARY

*for interior designers only, not interior design business coaches, consultants, mentors, strategists.

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SHOP WORKSHOPS & TRAININGS

Learn from me and my team (comprised of industry experts and educators) all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school and are professors!

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.

On-demand and live step-by-step trainings for your busy schedule.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
learn in the workroom

*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

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COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS

You don’t need to overhaul everything. You just need to fix the right thing.

This 2-minute quiz will help you identify what’s holding you back and how to fix it.

GET YOUR RESULTS IN TWO MINUTES

JOIN 16,000 DESIGNERS EVERY FRIDAY

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Proven strategies and tools to streamline and elevate your interior design business.