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ACTIONABLE BUSINESS STRATEGIES
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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY
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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

Dear Dakota: How Do I Figure Out my Flat Fee Pricing as a Brand New Interior Designer?
How to price your interior design services is probably the NUMBER ONE question we get from interior designers. Now, I get that pricing can feel hard to do, but this particular question has a very (in my opinion) specific solution because of the circumstances. That circumstance being that this sweet designer is brand new. Here’s what they shared:
“I am struggling figuring out how much to charge using a flat fee. I am not sure how many hours to assume a service will take when creating a fee.”
I recorded my response to this designer in the video below, and I’m sharing a few tips for figuring out how to determine what to charge and how to charge as a new designer. I also reference my Pricing & Proposals Workshop, where I walk you through pricing and per-room fees across the United States based on my work with hundreds of interior designers since 2017.
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Dear Dakota: Should I Share Pricing During the Design Presentation or After?
A designer asked, “If I present pricing during the presentation, it brings up more revisions. Should I wait and send pricing later instead?”
This is an important question designers often face and it’s one you don’t want to mess up. In this article, I share why the timing of your pricing reveal matters more than you think and how it affects approvals, objections, and even profitability.
Join The DTS Files to read my advice.
Dear Dakota: Do I Really Need An Investment Guide, Or Can I Just Send My Hourly Rates To Potential Clients?
There’s a fear in the interior design industry (and in many creative service industries) that sending an Investment Guide will scare off potential clients or make you look uppity. Because of that, many designers default to just sharing their hourly rates or a flat fee per room. In this article, I show you how to share pricing in a way that communicates value and positions you as the expert.
Join The DTS Files to read my advice.
Dear Dakota: Should Interior Designers Create Construction Documents?
Recently, we offered a brand new training on how to create and format construction documents and spec books. If you missed it, be sure to add your name to the waitlist here to know when we’re hosting it live again..
In the live training, we covered:
Industry standards for formatting CD sheets, and numbering and sequencing sheets within a construction document set
Utilizing recognized drafting symbology appropriately, and ways to format construction and fabrication notes on construction drawings
Standard formatting for plans, elevations, sections, and detail drawings, and how to cross-reference related drawings between sheets in a CD set
How to distribute appropriate materials and finish information between schedules on a CD sheet, and within a Spec book
The most thorough and efficient ways to format information and links within a spec book
How to document your process and standards for CD and spec production so you can more easily outsource that work
One designer who attended the training provided this feedback:
“The level of detail discussed in this training was 🔥. I had no idea an interior designer should be producing documents at the same level as an architect. I earned a certificate in interior design, so none of this was ever taught. I am thankful that my eyes have been opened to what I should really be doing.”
We thought this was a great opportunity to discuss the differentiation between an architect’s role and an interior designer’s role, and the competencies an interior designer should have regarding construction documentation.
Join me inside The DTS Files for insights based on my work with hundreds of interior design businesses.
Dear Dakota: What To Do When a Tough General Contractor Refers a Good Interior Design Client?
What do you do when the worst contractor you’ve ever worked with sends you a dream client? Take the job? Run for the hills? Here's how to protect your business, your boundaries, and your bottom line.
Join The DTS Files to read my advice.
Ways Interior Designers Can Make Money Selling Window Treatments
Ever feel like you’re leaving money on the table with window treatments?
If you’ve wondered how to turn them into a profitable (and seamless) part of your design business, this one’s for you. I’m breaking down five ways to sell them, the risks you need to watch for, and where the real revenue is hiding.
Join The DTS Files for my advice.
What to Do When a Junior Designer Uses Your Portfolio to Promote Their Side Hustle
A designer wrote in with a tough situation: a junior team member is using her portfolio to land side work. If you’ve ever had that pit-in-your-stomach moment when you find out someone on your team has crossed the line, this one’s for you. In this article, I talk about how to protect your business and what to do if it’s already happened.
Want my advice? Join The DTS Files to unlock it inside this members-only post.

ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS
My strategies have shaped the way thousands of interior designers and luxury service providers do business.
Inside The DTS Files, you’re getting the original insights straight from the source. Tested, refined, and backed by my experience working with 100+ design firms.
And because this is a members-only space, I can go deeper than ever before, sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

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PRICING PLAYBOOK for INTERIOR DESIGNERS
The Complete Guide to Pricing Your Design Services
Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:
the six most common pricing models for designers
who each one is best for, and
how to know if your pricing model is broken
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SHOP TEMPLATES
Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.
The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:
✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.
What took me years to refine can be in your inbox in minutes.
*for interior designers only, not interior design business coaches, consultants, mentors, strategists.
SHOP WORKSHOPS & TRAININGS
Learn from me and my team (comprised of industry experts and educators) all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school and are professors!
After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.
On-demand and live step-by-step trainings for your busy schedule.
*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS
You don’t need to overhaul everything. You just need to fix the right thing.
This 2-minute quiz will help you identify what’s holding you back and how to fix it.
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