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Welcome to The DTS Files for Interior Designers

The DTS Files is a library of expert insights for interior designers who want to grow their businesses. Articles are human written and based on real-world consulting experience, strategies I've personally implemented in design businesses across the US and Canada, and a perspective most business educators can't offer: I've been on both sides of the table, as a business consultant and as a luxury design client. Read more below.

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ACTIONABLE BUSINESS STRATEGIES

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ARTICLES PUBLISHED WEEKLY

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EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I ARTICLES PUBLISHED WEEKLY | EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

The Best Software for a Luxury Interior Design Client Experience

The Best Software for Interior Designers Who Want a Seamless, Luxury Client Experience

Your clients expect white-glove service, seamless communication, and an effortless experience from start to finish.But if your back-end systems are messy, your client experience will feel anything but luxury.

After working with top interior designers to streamline their businesses, I’ve compiled a list of must-have software that will help you automate, organize, and elevate every client touchpoint—so you can provide a polished, high-end experience (without working 24/7).

  • 💻 The best project management tool to keep designs, timelines, and tasks in check

  • 📝 The CRM that makes proposals, contracts, and payments effortless

  • 📹 The simple tool that adds a high-touch, personalized feel to every client interaction (literally WOULD NOT, COULD NOT do business without it)

  • 📅 The scheduling software that eliminates endless email back-and-forth

…and several hidden gems that will free up your time while making your clients feel pampered, informed, and well taken care of.

Join The DTS Files to read the full article.

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SYSTEMS & OPS Katie McFarlan SYSTEMS & OPS Katie McFarlan

What Interior Designers Should Consider Before Buying Online Courses

Is an Online Course Really What You Need? Read This Before You Buy.

Every year, I see interior designers set ambitious goals—finally getting organized, streamlining systems, rolling out a new service, hiring help, or getting consistent with marketing.

And yet, so many designers invest in courses that end up collecting dust in their inbox, untouched and underutilized. Why? Because a course alone won’t solve your biggest challenges if you don’t have time to implement what you’re learning.

Before you invest in another course, let’s talk about:

  • The hidden costs of taking a course that most designers overlook

  • How to determine if a course, group program, or 1:1 support is right for you

  • Why some courses fail (and how to choose one that actually works for you)

If you’re ready to stop wasting time and money on courses you’ll never finish and invest in a solution that actually moves your business forward, join The DTS Files to read my advice.

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SYSTEMS & OPS, HIRING Katie McFarlan SYSTEMS & OPS, HIRING Katie McFarlan

What If I Don’t Have Time to Train Someone To Help My Interior Design Business

You Need Help—But You Have Zero Time to Hire or Train. Here’s the Solution.

You know you can’t keep running your interior design business alone. The client load, the admin work, the back-and-forth—it’s all too much. But the thought of hiring, onboarding, and training someone? That feels just as overwhelming.

The good news? You don’t have to figure this out alone.

In this article, I’m sharing:

  • The biggest mistake designers make when hiring (and how to avoid it)

  • Real stories of two interior designers who resisted hiring—until they saw the ROI

  • How to bring on the right person without spending hours on training

If you want to get the right help in place without wasting time, join The DTS Files to unlock my advice.

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SYSTEMS & OPS, HIRING Katie McFarlan SYSTEMS & OPS, HIRING Katie McFarlan

Who to Hire First in your Interior Design Business

Feeling Stretched Too Thin in Your Interior Design Business? Here’s How to Hire the Right Help—Without Wasting Time or Money.

You know you need help. Your projects are dragging on, marketing feels overwhelming, and the thought of taking on more clients makes you panic. But hiring? That feels just as impossible.

Who do you hire first? How do you afford them? And how do you find the time to train them when you're already maxed out?

In this post, I’ll show you:

  • How to figure out exactly what tasks to outsource

  • Why most designers waste money hiring the wrong person—and how to avoid it

  • A step-by-step breakdown of roles, responsibilities, and pay rates

If you want to hire with confidence so you can free up your time for the work you love, join The DTS Files to read the full post.

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

Organize your Interior Design Business with Asana and Google Drive

There are a million tools and methods available for organizing your interior design business—and, in our 1:1 consulting and software implementation services, we’ve helped interior designers set up many of them. What I’ve learned through my years of operations consulting and owning two businesses is that it doesn’t matter what tools you use or how robust they are.

What matters is if you are using them consistently (and properly).

As a team, our favorite business management tools for interior designers are Asana, Google Drive, HoneyBook, Flodesk, Loom, and Zapier.

✏️ Want to see how Asana can streamline your interior design business? Grab our complimentary Asana Blueprint for Interior Designers here.

If you’re looking for my favorite software to manage your product library and sales, that’s a separate conversation.

When interior designers come to me and say they are using any of these tools, my team and I jump for joy because I know there are SO many ways they can integrate these tools to elevate and streamline their client-facing and behind-the-scenes operations.

When I had my wedding design and planning business, I used my website and blog, a reputable directory site, and client and vendor referrals to grow my business. My biggest focus back then was sharing valuable resources on my blog (I posted a new blog every.single.morning), serving my clients well, consistently asking for testimonials, and sending handwritten letters to every client and vendor I worked with (I even sent cards to the parents of the couples I worked with).

Back then, Asana and Google Drive literally didn’t even exist yet!

😱😱😱

So, how did I run a multi-state business with multiple high-touch service offerings in the luxury market?

Paper checklists.

I had a multi-page checklist for each service I offered for each new client. This checklist was printed out and then went into the top of each client binder, and I would work through that list and check things off as I went for each project.

Once the wedding or event was over, it didn’t stop there. I had about twenty items on my post-wedding checklist, and I never missed a thing.

I also kept a communication log to document who I spoke to or met with and what we discussed. This allowed me to remember all the to-dos and details for various clients.

This meant all of my business management documents were created in Microsoft Office (Google Drive wasn’t a thing yet!) and then printed on paper. Even when it was busy wedding season and I was working with brides in multiple states, this system worked well because I consistently used it with every project.

While it matters what software you use based on your specific needs, it matters more that you use your software consistently and to the fullest.

🔑 Read the rest inside The DTS Files — my members-only collection of advanced strategies, industry insights, and behind-the-scenes advice for running a profitable, elevated design firm.

💌 Not quite ready to become a member? Join The Weekly Install® and get my best insights and strategies for free delivered straight to your inbox every Friday. Sign up here.

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

How to Create a Five Star Client Experience for Your Interior Design Business

Imagine this: You finally book an appointment at a high-end salon, expecting a seamless, luxury experience. Instead, from the moment you walk in, it’s a series of awkward missteps, confusion, and missed opportunities that leave you feeling anything but pampered.

I recently had this exact experience—and trust me, it was bad. But here’s the thing: it didn’t have to be. With just onesimple email and one internal process tweak, this salon could have turned a forgettable (and frustrating) visit into an experience worth raving about.

If you offer any kind of premium service, you need to read this. I’m breaking down the 10 biggest mistakes this salon made—mistakes that could be costing you repeat business—and how to fix them with a streamlined, high-touch client experience.

Join The DTS Files to unlock the full post and learn how to create a client experience so good, people can’t wait to book with you again.

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

How to Protect Your Interior Design Business During a Slowdown

In my last post, I talked about some things you could take control of right now to optimize your client experience and business during a pandemic.

I felt like I still had so much to say, so here is part two of things you can be doing RIGHT NOW in your business.

Join The DTS Files to find out the FOUR things I recommend doing during a slow time or when there is a crisis (like Covid).

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

Keeping Your Interior Design Business Strong When Demand Slows

My clients are used to “emergency” situations and thinking on their feet when on the job. Furniture arrives from the receiver with damages, the cake arrives and it’s sinking. As a former wedding planner, I have had to put out fires (thankfully, only one literal fire) on job sites and at event sites.

It was 100% in my nature to have a backup plan for bad weather, for speeches that are going off the rails, and for problematic family members who have maybe had one too many drinks. For my interior design clients, they have standard policies and procedures for when issues arise that spell out exactly how they will handle them. If they have good relationships with their vendors, it’s usually just a matter of a few emails to get the problem sorted out for a client. Damage control is in our nature.

Nevertheless, no line of work can really prepare you to take your business online overnight in a crisis like Covid and I wanted to share a few things I have implemented for my clients to help them take care of their clients and their business during this time.

Join The DTS Files for my advice and insights.

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Really just here to figure out your pricing?

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PRICING PLAYBOOK for INTERIOR DESIGNERS

The Complete Guide to Pricing Your Design Services

Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:

  • the six most common pricing models for designers

  • who each one is best for, and

  • how to know if your pricing model is broken

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.

The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:

✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.

What took me years to refine can be in your inbox in minutes.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

*for interior designers only, not interior design business coaches, consultants, mentors, strategists.

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SHOP WORKSHOPS & TRAININGS

Learn from me and my team (comprised of industry experts and educators) all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school and are professors!

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.

On-demand and live step-by-step trainings for your busy schedule.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

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COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS

You don’t need to overhaul everything. You just need to fix the right thing.

This 2-minute quiz will help you identify what’s holding you back and how to fix it.

JOIN 19,000+ DESIGNERS EVERY FRIDAY

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Proven strategies and tools to streamline and elevate your interior design business.