You’ve got the email signup box on your website. You’re collecting addresses. But then… crickets. What do you actually send to these people?

If you’ve ever stared at a blank screen wondering what your audience wants to hear from you, you’re not alone. The good news? You don’t have to pull ideas out of thin air. In fact, your best newsletter content is already hiding in plain sight—right inside your discovery calls.

I’m breaking down my simple (yet highly effective) strategy for writing emails your audience actually wants to read—plus, how my clients and I get 60%+ open rates when the industry average is only 18-20%. If you want your emails to stand out in a crowded inbox and help you book more projects, this is a must-read.

Join The DTS Files to unlock the full post and start sending newsletters that work for your business at scale.

In my last post, I talked about some things you could take control of right now to optimize your client experience and business during a pandemic.

I felt like I still had so much to say, so here is part two of things you can be doing RIGHT NOW in your business.

Join The DTS Files to find out the FOUR things I recommend doing during a slow time or when there is a crisis (like Covid).

My clients are used to “emergency” situations and thinking on their feet when on the job. Furniture arrives from the receiver with damages, the cake arrives and it’s sinking. As a former wedding planner, I have had to put out fires (thankfully, only one literal fire) on job sites and at event sites.

It was 100% in my nature to have a backup plan for bad weather, for speeches that are going off the rails, and for problematic family members who have maybe had one too many drinks. For my interior design clients, they have standard policies and procedures for when issues arise that spell out exactly how they will handle them. If they have good relationships with their vendors, it’s usually just a matter of a few emails to get the problem sorted out for a client. Damage control is in our nature.

Nevertheless, no line of work can really prepare you to take your business online overnight in a crisis like Covid and I wanted to share a few things I have implemented for my clients to help them take care of their clients and their business during this time.

Join The DTS Files for my advice and insights.

How I became a two time business owner in the luxury services industry.

Join The DTS Files to learn more.