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Welcome to The DTS Files for Interior Designers

The DTS Files is a premium content hub for interior designers who want to grow their businesses with expert-backed strategies, real-world consulting insights, and proven frameworks.

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ACTIONABLE BUSINESS STRATEGIES

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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY

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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

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CLIENT EXPERIENCE Katie McFarlan CLIENT EXPERIENCE Katie McFarlan

How to Show Up like an Expert With Your Interior Design Clients

When you show up like an expert with clients in your interior design business, a few things happen: 

  1. Your clients will pay more for your services

  2. You reduce questions and set clear boundaries

  3. Your clients will trust you and won’t try to take over the project

It can sometimes feel overwhelming to have to do all the work behind the scenes and then also “show up as an expert to clients.”

However, if you build the following simple steps into your process, your system should do the work for you to establish your expertise with clients, all while giving you more confidence and your clients a better experience.

Join The DTS Files for my advice and insights.

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CLIENT EXPERIENCE Katie McFarlan CLIENT EXPERIENCE Katie McFarlan

The Biggest Client Onboarding Mistakes Interior Designers Should Avoid

Are You Making These Costly Onboarding Mistakes? Here’s How to Fix Them.

If your client onboarding process feels clunky, inconsistent, or overwhelming, you’re not alone. Many interior designers know their onboarding isn’t as polished as it should be—but they don’t realize how much it’s actually costing them in client confidence, referrals, and repeat business.

A seamless, professional onboarding process doesn’t just make things easier—it sets the tone for the entire project. 

But most interior designers make at least one of these 9 common mistakes—and it’s holding their business back.

In this post, I’ll share:

  • The biggest onboarding red flags that can lead to unhappy clients

  • Why a slow or disorganized start can kill trust before the project even begins

  • How to set up an effortless, repeatable onboarding system that works for every project

Want a polished, high-end client onboarding experience without starting from scratch? Join The DTS Files to access the full post—and learn how our Client Experience Templates can transform your process in minutes. 

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CLIENT EXPERIENCE Katie McFarlan CLIENT EXPERIENCE Katie McFarlan

How to Make it Easy for Interior Design Clients to Work with You

Are You Confusing Potential Clients? Here’s How to Fix It.

If potential clients don’t immediately understand how to work with you, they’ll move on—fast.

Your client experience touchpoints shape how confident clients feel about hiring you, referring you, and trusting your design process. But if those touchpoints aren’t clear, strategic, and seamless, you might be losing leads before they even reach out.

In this article, I’m breaking down:

  • Why most interior designers unintentionally create confusion

  • The key phases of your client journey that need refining

  • How to turn your inquiry, onboarding, and offboarding processes into an effortless, referral-worthy experience

Want a fully streamlined client experience without building everything from scratch? Join The DTS Files below to unlock the full post—and see how our Client Experience Templates can help you set all of this up in minutes.

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CLIENT EXPERIENCE Katie McFarlan CLIENT EXPERIENCE Katie McFarlan

Best Gifts to Give Interior Design Clients (and what to stop giving)

NEWSFLASH: Your Client Doesn’t Want Gifts With Your Logo on Them

Back in the day, when I had my wedding planning business, I LOVED sending handwritten cards and gifts to my clients. As someone who always has a stack of blank thank you cards on my desk, it was an easy step to add to my process. 

There’s always a big discussion with my clients about what the best gifts are to give AND when exactly to give them. In this article, I’m sharing both.

Join The DTS Files for my advice and insights.

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SYSTEMS & OPS Katie McFarlan SYSTEMS & OPS Katie McFarlan

What If I Don’t Have Time to Train Someone To Help My Interior Design Business

You Need Help—But You Have Zero Time to Hire or Train. Here’s the Solution.

You know you can’t keep running your interior design business alone. The client load, the admin work, the back-and-forth—it’s all too much. But the thought of hiring, onboarding, and training someone? That feels just as overwhelming.

The good news? You don’t have to figure this out alone.

In this article, I’m sharing:

  • The biggest mistake designers make when hiring (and how to avoid it)

  • Real stories of two interior designers who resisted hiring—until they saw the ROI

  • How to bring on the right person without spending hours on training

If you want to get the right help in place without wasting time, join The DTS Files to unlock my advice.

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CLIENT EXPERIENCE Katie McFarlan CLIENT EXPERIENCE Katie McFarlan

How to Create a Client Waitlist (+ the email sequence you need for it)

Nervous to Move to a Waitlist? Here’s How to Do It Without Losing Clients.

Worried that putting potential clients on a waiting list will send them straight to a competitor? You’re not alone. Many designers hesitate to implement a waitlist, fearing it will slow business down—but in reality, a well-managed waitlist increases demand, prevents burnout, and keeps your schedule full.

The key? You need a strategic waitlist process that keeps potential clients engaged while they wait—without extra effort on your part.

In this article, I’m sharing how I’ve helped 6 & 7 figure interior designers with:

  • How to know when it’s time to move to a waitlist

  • What to say to potential clients so they’re excited to wait for you

  • Implementing the must-have email sequence that keeps clients engaged before their project starts

If you’re ready to implement a high-converting waitlist without losing leads, join The DTS Files to unlock the full post.

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CLIENT EXPERIENCE Katie McFarlan CLIENT EXPERIENCE Katie McFarlan

Ouch! How to Recover After Making a Mistake on a Client’s Interior Design Project

Made a Mistake on a Client Project? Here’s How to Recover—Without Losing Trust (or Your Reputation).

It happens. You drop the ball on a client’s interior design project, and now you have to own up to it. The difference between keeping that client’s trust—or losing them forever—comes down to how you handle the mistake.

Most designers panic, shift blame, or avoid the conversation altogether. But the right approach? It actually strengthens client relationships and sets you apart as a true professional.

In this post, I’m breaking down:

  • The 8-step framework for handling mistakes with confidence

  • How to prevent a small error from turning into a major issue

  • What to say (and what not to say) when owning up to a mistake

Mistakes don’t define your business—how you handle them does.

Want to know the best way to recover from a client issue and prevent future problems? Join The DTS Files to unlock the full post.

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ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS

My strategies have shaped the way thousands of interior designers and luxury service providers do business.

Inside The DTS Files, you’re getting the original insights straight from the source—tested, refined, and backed by my experience working with 100+ design firms.

And because this is a members-only space, I can go deeper than ever before—sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

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PRICING PLAYBOOK for INTERIOR DESIGNERS

The Complete Guide to Pricing Your Design Services

Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:

  • the six most common pricing models for designers

  • who each one is best for, and

  • how to know if your pricing model is broken

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.

The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:

✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.

What took me years to refine can be in your inbox in minutes.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

*for interior designers only, not interior design business coaches, consultants, mentors, strategists.

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SHOP WORKSHOPS & TRAININGS

Learn from my team (comprised of industry experts and educators) and me all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school!

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.

On-demand trainings for your busy schedule.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

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Proven strategies and tools to streamline and elevate your interior design business.

COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS

Feeling stretched thin in your design business?

You’re busy—but is your business actually working for you? If you’re constantly putting out fires and second-guessing what to focus on next, this 2-minute quiz will show you exactly where to start.