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ACTIONABLE BUSINESS STRATEGIES
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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY
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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

Mistakes to Avoid When Hiring for your Interior Design Business
If you’re thinking about hiring but don’t know where to start (or you’ve made a bad hire before and want to avoid repeating the mistake), this post is for you. Growing a team is one of the fastest ways to scale your business—when done right. But hiring the wrong person? That’s expensive, stressful, and a total drain on your time.
Inside The DTS Files, I’m breaking down:
The #1 hiring mistake that slows down your business growth
Why searching for “another you” is hurting your hiring process
The biggest red flags to watch out for when interviewing candidates
The simple method to determine exactly who you should hire first
If you want to grow your team without the overwhelm, upgrade to The DTS Files for full access!
Why Professional Photography is Critical for Growing Your Interior Design Business
If you want to attract dream clients with big budgets who trust your expertise, you need to do this one thing—it’s the common thread among every multi-million dollar design firm I’ve worked with. And no, it’s not about networking harder, lowering your prices, or running paid ads.
Ew.
Inside The DTS Files, I’m breaking down:
The key investment that instantly elevates your credibility and makes clients eager to book
The biggest mistake designers make when showcasing their work online (and how to fix it)
The exact steps to ensure your portfolio attracts more of your best projects
How to track where your ideal clients are finding you—and use that data to land better leads
Want to transform your pipeline and start booking high-end projects consistently? Upgrade to The DTS Files for full access!
How to Use Loom Videos in your Interior Design Process to Enhance Client Experience
If you’re an interior designer looking for a simple way to cut down on endless back-and-forth emails, impress your clients, and streamline your entire design process, you need to incorporate video messaging into your workflow.
I use this one tool to personalize my own inquiry process, present deliverables, and provide high-touch client communication—without adding more to my plate. Inside The DTS Files, I share exactly how you can use video messaging to:
Deliver polished and professional proposals that help you book clients faster
Reduce client confusion and eliminate extra revisions
Train your team and document key processes for seamless operations
Onboard clients
Present your work
Want to see how top designers are using video to create a luxury experience (and how you can, too)? Upgrade to The DTS Files to unlock the full post.
The Top Client Facing Processes You Need in Your Interior Design Business
In order to successfully run a streamlined interior design business, it’s essential to have your client-facing processes nailed down. The corporate world often refers to processes as SOPS (Standard Operating Procedures), but most of my interior designers don’t–so I'll call them processes to keep it simple.
In this article, I share the top client facing processes you need to map out in your business, how to create standard operating procedures, and where I would start with your business if you hired me 1:1.
Join The DTS Files for my advice and insights.
How to Give Your Interior Design Business (and Yourself) the Gift of Time
The Best Gift You Can Give Yourself as a Business Owner This Holiday Season
As an interior designer, come holiday season time, you’re probably deep in client gifting—but what about you? What if, instead of just focusing on giving to others, you gave yourself the gift of time, clarity, and efficiency?
High-performing business owners know that success isn’t just about working harder—it’s about working smarter. In this article, I’m sharing the strategic ways I (and my most successful clients) use this time of year to reset, refine, and invest in our businesses so that next year runs smoother, faster, and more profitably—without burnout.
Discover the simple but powerful CEO ritual that keeps my business on track year-round.
Learn how to structure your slow season so you come back refreshed instead of buried in catch-up work.
Get an inside look at the exact systems and tools I rely on to save hours every week—so I can spend more time with my family (without things falling apart behind the scenes).
Ready to take control of your business before the new year? Join The DTS Files and access the full post.
How to Determine Your Client Gifting Strategy for Your Interior Design Clients
Are You Sending the Right Gifts to Your Interior Design Clients?
If client gifting feels like an afterthought—or worse, a last-minute scramble—it’s time to rethink your strategy. The right gift can elevate your client experience, strengthen relationships, and even increase referrals. But when should you send gifts? How much should you spend? And what should you absolutely avoid?
In this article, I’ll walk you through how to create a seamless, on-brand gifting strategy for your interior design business, including how to determine the perfect gifts, budget for them, and time them strategically.
Plus, I’ll share expert insights on why sending gifts at unexpected times (hint: NOT the holidays) can have a bigger impact.
Access the full article inside The DTS Files and ensure your client gifting strategy is aligned with your ideal clients and making an impact.

ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS
My strategies have shaped the way thousands of interior designers and luxury service providers do business.
Inside The DTS Files, you’re getting the original insights straight from the source. Tested, refined, and backed by my experience working with 100+ design firms.
And because this is a members-only space, I can go deeper than ever before, sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

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PRICING PLAYBOOK for INTERIOR DESIGNERS
The Complete Guide to Pricing Your Design Services
Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:
the six most common pricing models for designers
who each one is best for, and
how to know if your pricing model is broken
NEED BUSINESS SUPPORT ASAP?
SHOP TEMPLATES
Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.
The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:
✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.
What took me years to refine can be in your inbox in minutes.
*for interior designers only, not interior design business coaches, consultants, mentors, strategists.
SHOP WORKSHOPS & TRAININGS
Learn from me and my team (comprised of industry experts and educators) all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school and are professors!
After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.
On-demand and live step-by-step trainings for your busy schedule.
*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS
You don’t need to overhaul everything. You just need to fix the right thing.
This 2-minute quiz will help you identify what’s holding you back and how to fix it.
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