A woman with blonde hair wearing a gray plaid blazer. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

Welcome to The DTS Files for Interior Designers

The DTS Files is a premium content hub for interior designers who want to grow their businesses with expert-backed strategies, real-world consulting insights, and proven frameworks.

Want full access? Subscribe now to unlock all premium content.
Already a member? Log in, then scroll down to the blog to read.

|

ACTIONABLE BUSINESS STRATEGIES

I

MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY

|

PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

A woman with blonde hair sitting at a white desk, typing on a silver laptop in a bright room with minimal decor. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Categories in script font. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
SYSTEMS & OPS, HIRING Katie McFarlan SYSTEMS & OPS, HIRING Katie McFarlan

Mistakes to Avoid When Hiring for your Interior Design Business

If you’re thinking about hiring but don’t know where to start (or you’ve made a bad hire before and want to avoid repeating the mistake), this post is for you. Growing a team is one of the fastest ways to scale your business—when done right. But hiring the wrong person? That’s expensive, stressful, and a total drain on your time.

Inside The DTS Files, I’m breaking down:

  • The #1 hiring mistake that slows down your business growth

  • Why searching for “another you” is hurting your hiring process

  • The biggest red flags to watch out for when interviewing candidates

  • The simple method to determine exactly who you should hire first

If you want to grow your team without the overwhelm, upgrade to The DTS Files for full access!

Read More
CLIENT EXPERIENCE, MARKETING Katie McFarlan CLIENT EXPERIENCE, MARKETING Katie McFarlan

Why Professional Photography is Critical for Growing Your Interior Design Business

If you want to attract dream clients with big budgets who trust your expertise, you need to do this one thing—it’s the common thread among every multi-million dollar design firm I’ve worked with. And no, it’s not about networking harder, lowering your prices, or running paid ads.

Ew.

Inside The DTS Files, I’m breaking down:

  • The key investment that instantly elevates your credibility and makes clients eager to book

  • The biggest mistake designers make when showcasing their work online (and how to fix it)

  • The exact steps to ensure your portfolio attracts more of your best projects

  • How to track where your ideal clients are finding you—and use that data to land better leads

Want to transform your pipeline and start booking high-end projects consistently? Upgrade to The DTS Files for full access!

Read More
CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

How to Use Loom Videos in your Interior Design Process to Enhance Client Experience

If you’re an interior designer looking for a simple way to cut down on endless back-and-forth emails, impress your clients, and streamline your entire design process, you need to incorporate video messaging into your workflow.

I use this one tool to personalize my own inquiry process, present deliverables, and provide high-touch client communication—without adding more to my plate. Inside The DTS Files, I share exactly how you can use video messaging to:

  • Deliver polished and professional proposals that help you book clients faster

  • Reduce client confusion and eliminate extra revisions

  • Train your team and document key processes for seamless operations

  • Onboard clients

  • Present your work

Want to see how top designers are using video to create a luxury experience (and how you can, too)? Upgrade to The DTS Files to unlock the full post.

Read More
CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

The Top Client Facing Processes You Need in Your Interior Design Business

In order to successfully run a streamlined interior design business, it’s essential to have your client-facing processes nailed down. The corporate world often refers to processes as SOPS (Standard Operating Procedures), but most of my interior designers don’t–so I'll call them processes to keep it simple. 

In this article, I share the top client facing processes you need to map out in your business, how to create standard operating procedures, and where I would start with your business if you hired me 1:1.

Join The DTS Files for my advice and insights.

Read More
PERSONAL, SYSTEMS & OPS Katie McFarlan PERSONAL, SYSTEMS & OPS Katie McFarlan

How to Give Your Interior Design Business (and Yourself) the Gift of Time

The Best Gift You Can Give Yourself as a Business Owner This Holiday Season

As an interior designer, come holiday season time, you’re probably deep in client gifting—but what about you? What if, instead of just focusing on giving to others, you gave yourself the gift of time, clarity, and efficiency?

High-performing business owners know that success isn’t just about working harder—it’s about working smarter. In this article, I’m sharing the strategic ways I (and my most successful clients) use this time of year to reset, refine, and invest in our businesses so that next year runs smootherfaster, and more profitably—without burnout.

  • Discover the simple but powerful CEO ritual that keeps my business on track year-round.

  • Learn how to structure your slow season so you come back refreshed instead of buried in catch-up work.

  • Get an inside look at the exact systems and tools I rely on to save hours every week—so I can spend more time with my family (without things falling apart behind the scenes).

Ready to take control of your business before the new year? Join The DTS Files and access the full post.

Read More
CLIENT EXPERIENCE, MARKETING Katie McFarlan CLIENT EXPERIENCE, MARKETING Katie McFarlan

How to Determine Your Client Gifting Strategy for Your Interior Design Clients

Are You Sending the Right Gifts to Your Interior Design Clients?

If client gifting feels like an afterthought—or worse, a last-minute scramble—it’s time to rethink your strategy. The right gift can elevate your client experience, strengthen relationships, and even increase referrals. But when should you send gifts? How much should you spend? And what should you absolutely avoid?

In this article, I’ll walk you through how to create a seamless, on-brand gifting strategy for your interior design business, including how to determine the perfect gifts, budget for them, and time them strategically. 

Plus, I’ll share expert insights on why sending gifts at unexpected times (hint: NOT the holidays) can have a bigger impact.

Access the full article inside The DTS Files and ensure your client gifting strategy is aligned with your ideal clients and making an impact.

Read More

ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS

My strategies have shaped the way thousands of interior designers and luxury service providers do business.

Inside The DTS Files, you’re getting the original insights straight from the source. Tested, refined, and backed by my experience working with 100+ design firms.

And because this is a members-only space, I can go deeper than ever before, sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

HEAR FROM SOME OF OUR MEMBERS:

Text based testimonial for The Weekly Install newsletter written by Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Close-up of an email message with a personal note praising someone's advice and describing client interactions. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Close-up of text expressing gratitude for email marketing content, mentioning opening emails and finding them valuable and interesting. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Screenshot of an email message praising someone's emails and blog posts, encouraging continued good work, signed by Caroline. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
A screenshot of a heartfelt message expressing love for emails and tips, thanking the recipient for their valuable content. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Screenshot of an email message addressed to Katie McFarlan, dated October 5, 2023, at 9:36 AM, discussing interior design resources. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Screenshot of a message from Lis expressing gratitude for sharing wealth of knowledge, mentioning following on Pinterest, and wishing a blessed day with a red heart emoji. Katie McFarlan Dakota Design Company Premium Client Process templates for Inte

Not Ready to Subscribe? Start here.

A woman in a white blouse and beige pants sitting at a round wooden table holding notebooks, with a guide titled 'The Complete Guide to Pricing Your Design Services' overlaid on the image. Dakota Design Company Premium Client Process Templates

PRICING PLAYBOOK for INTERIOR DESIGNERS

The Complete Guide to Pricing Your Design Services

Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:

  • the six most common pricing models for designers

  • who each one is best for, and

  • how to know if your pricing model is broken

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.

The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:

✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.

What took me years to refine can be in your inbox in minutes.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

*for interior designers only, not interior design business coaches, consultants, mentors, strategists.

Close-up of a woman wearing a white shirt and a gold necklace, holding a hardcover book. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

SHOP WORKSHOPS & TRAININGS

Learn from me and my team (comprised of industry experts and educators) all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school and are professors!

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.

On-demand and live step-by-step trainings for your busy schedule.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

A beige hardcover book with a textured cover sits on a stone table, with a blurred white cushioned headboard and bed in the background. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS

You don’t need to overhaul everything. You just need to fix the right thing.

This 2-minute quiz will help you identify what’s holding you back and how to fix it.

JOIN 16,000 DESIGNERS EVERY FRIDAY

Logo of 'The Weekly Install' by Dakota Design Co. Katie McFarlan Best Newsletter and Premium Client Process templates for Interior Designers
A woman with long wavy brown hair sitting at a white desk, looking at printed papers with some photographs, a laptop, and stacked books. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
A digital newsletter titled 'The Weekly Install' displayed on a smartphone screen, featuring a flat lay photo of a round beige table with an open book.Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

Proven strategies and tools to streamline and elevate your interior design business.